Chapter 787: The way is true, and there is also the way to hold and step on

"Transfer your Lincoln car out, we will pick up the airport together, and when we arrive at Xingsheng, the camera shows us driving him to the door, and then enter the company together. Wouldn't it be better?" Shareholders Proposed.
"This proposal is good." Lv Yajun particularly agreed: "Gao Leng was promoted to the general manager of Xingsheng Magazine. This news has been published on the official website and magazines, but apart from our Xingsheng magazine, there is no one. The media followed up. It is not surprising that a company has changed to a boss, but if an employee of a company has become a general manager from an ordinary employee within a year, and the employee has risen from an internship of 2,000 yuan on his own ability. In the news issue, the annual salary of three million yuan and holding shares in hand, this is very inspirational, three views are right, and curious, full of news points!"
News spot is a word often mentioned in the media population.
People often ask: "Oh, our store is open, can you report it as a reporter?"
"Any news point?"
"What is a news point? My family sells fish. Does it count as spicy?"
...
What is the news point?
For example, if you sell fish for business, people sell fish for business. If you are an ordinary fish seller, then you can make an advertisement in the newspaper if you have money. XX store has opened, but you can never invite reporters to report on it. , Unless you are a reporter from the shopping station. Because news reports are strictly reviewed, there must be news points, and if there are news points, the red envelopes can be hardened.
And another fish seller, the fish meat is put on naked women, mermaid feast, curious, unique, and gimmicky.
Wow, the media is coming, click and click. The social version of the news is posted at once, this is the news spot.
And another news point is that there is positive social energy, such as Gao Leng’s promotion: it only took a year for a young man to go from intern to boss, and the boss even gave him a promotion banquet with great fanfare, even the boss himself Driving the extended Lincoln, all shareholders were in place to transport him to the company.
Properly inspirational and eye-catching.
"Yeah, so there will be news points. With news points, we can use some relationships to invite some media to post articles to him. The big deal is that we will pay according to the adverts. Proper social headlines! Headlines on the finance side. It's more difficult, but it's okay to go to the homepage of major portals, plus a swipe on Weibo..."
"Yes, when the enthusiasm comes up, this is tantamount to a big advertisement for Xingsheng, but it also fully reflects our good use of people, promotion of talents in an extraordinary style, and style of promotion of talents in an eclectic style. This kind of news is right The attractiveness of the graduates in the school is great. Every year we recruit interns to compete with the big media, but we can't steal them every time. With this, we will definitely be able to recruit some particularly good fresh blood this year."
Enterprises not only need those veterans, mature veterans who have accumulated many customers and informants from other media, but also excellent interns. Every year there are countless people who come to interview Xingsheng Magazine, and the mailbox of the Ministry of Manpower is always full with hundreds of resumes deleted every day. However, it takes luck to recruit good interns every year.
How should I put it, some of the high-quality students of really good universities, some of them want to go to the official media, rather than to the entertainment-oriented magazine. In terms of competition for talent, Xingsheng can't compare with the official media.
However, if the high-coldness is created and heated up in the social version, it will be different.
Awareness is what enterprises need, and promotion can be obtained by hype.
And talents are more needed by enterprises, and promotion can also be better obtained by hype.
Xingsheng intends to make Gao Leng’s promotion as Xingsheng’s big selling point. According to Lu Yajun’s request, Xiao Shan was driven out overnight. This plan is to cooperate with Gao Leng’s acceptance of the grand promotion ceremony in the company. It is one aspect to be present and to motivate employees of the company. On the other hand, Gao Leng was promoted to general manager within a year. This remarkable achievement was spread through media reports.
Of course, speculation costs money. Although there are news points, it costs money to report on such a thing, and it takes at least a million for the news to spread.
The business world is not your own circle of friends. There are very few holdings for no reason. You spend money and bend over to hold it. It is definitely beneficial for you to be able to hold it.
To praise Gao Leng, let him occupy the headlines of social and financial pages, Lu Yajun just to praise him? That's too pediatric.
The white way, the underworld, the official way, the way the way.
The media's support and stigma are also right. For Lu Yajun, profitability is the kingly way. To win the market and win the word of mouth, and then win the talents, what is a mere million?
"This idea is great. We Xingsheng made so many headlines but did not have a well-known reporter to create a famous reporter. Mr. Lu, you really are proficient in the media." After nearly an hour of meeting, shareholders nodded one after another.
"This idea is not mine." Lv Yajun haha ​​smiled on his face a little tired, the meeting is a very exhausting thing, this is something ordinary employees sitting in the audience do not want to experience, every step of the decision is the same It’s a brainstorming session, not to mention that Xingsheng wants to offer a famous reporter. It is impossible for other media to buy advertisements. Those who buy advertisements will be applauded. What about those who did not buy advertisements? How to deal with their irony that this is a hype? After all this was arranged, Lu Yajun seemed to take a sip of strong tea and let out a long sigh of relief.
"It's not your idea? It was you who called us early in the morning and said that Xingsheng was going to win a new star, to create a well-known reporter to become our trump card, and to shatter the history of paper media without well-known reporters. "
Are there any famous reporters in the print media? Needless to say, there is. However, it is only well-known in the industry, but it is unknown to the people.
If you think about it carefully, can you think of the many hosts of the TV station, can you accurately remember a reporter who wrote the report?
Very few people will.
"The cold idea I still use." Lv Yajun laughed, with a deep sense of pride in his tone: "He originally proposed that the independent portal use his own Weibo to publish news, saying that he would let Xingsheng Magazine publish one. Do you still remember the Weibo of the No. 1 in the country? When I approved it, some of you still disagree!"
With that said, these few shareholders who seldom talked about Xingsheng's matters came to mind, Po smiled a little embarrassedly, but gave a thumbs up in admiration.
"At the time, you said that a reporter wanted to use his own Weibo to post news. I think the way to build our own famous reporter is correct, but I also think that a young guy who just graduated is too clueless. I agree with this way. Yeah!"
"Yes, yes, I agree with this approach, but at the time I was worried about creating a famous reporter, what if people change jobs?"
"Yeah, I had some doubts about this approach at the time... After all, no paper media in the industry has done this before. I am also worried that this person's Weibo will publish our official news, and he has your special approval. I think it’s too risky to publish without passing any review. However, I deeply agree with this approach!"
All of a sudden, the shareholders who had opposed them all changed their tunes. Originally, they were not optimistic about Gao Leng. They were just forced to agree with Mr. Lu’s face and that Mr. Lu’s shares were the majority, but he did not expect Gao Leng. This kid is really the back wave of the Yangtze River, the front wave slapped dead on the beach.
Lu Yajun didn't say anything, he wanted to save them face, but smiled happily.
"That's OK, let's play a few mahjong laps first. Manager Jane, make your arrangements. Gao Leng will get off the plane at 2 o'clock in the afternoon, right? We will leave after lunch. You call my secretary for Lincoln, and there is one in Imperial Capital." As Lu Yajun said, several shareholders stood up.
All the supervisors in the conference room stood up and watched the bosses leave, and after the bosses left, the meeting that Manager Jian presided over would be busy.
How to plan the policy is down, step-by-step implementation is the details, every step must be seamless, and for Jian Xiaodan, this kind of planning is within her ability and more than enough.
Everything, waiting for the moment you get off the plane, there will be many wonderful things.
But a trace of sadness appeared on Jian Xiaodan's face.
Oops, the reason I designed this plan not to pick up the camera is because Mu Xiao Leng is here and afraid of sensitivity. However, the shareholders proposed to pick up the plane, and I was too bad at the meeting to say that Mu Xiao Leng is Gao Leng's girlfriend. When I said that, this company was tricking me and was not good to Gao Leng.
I have to think of a way. If this is taken, it will be troublesome for some interested people to make a fuss, I just thought.