Chapter 17: The War of Public Opinion (Part 1)


Zhang Rong is a small staff member of a public relations company. His job title is operations, but he knows that the people in this position have a large number of social accounts, which are used to attack or tout the designated objects above.
That is, the "Navy Army" and the "Five-Mao Party" in the popular sense.
The recent order that he received has caused an uproar on the Internet. He is just one of many people who have fallen into trouble. Logically speaking, he should not feel guilty anymore after dealing with many such incidents, but this time...
Cao Qiyue's ethereal and tactful voice came from his earphones. It was so hot and indifferent in a slow rock song, immortal and full of human fireworks. Contradiction but harmony and unity. This is the reason why everyone is infatuated with Cao Qiyue. He is no exception. He was deeply poisoned by a kind of poison called "Flowing Fire" after only listening to it once, but who ever thought it was so good The Divine Comedy is actually copied...
Zhang Rong sighed deeply. After five days, Cao Qiyue and the Black Emperor did not make any statements.
This kind of silent response not only did not let the heat go down, but seemed to make people catch the handle of "being a guilty conscience." The keyboard men were more righteous and attacked an unknown stranger even more frantically. Suspected homosexuality, low emotional intelligence... All rumors that are not conducive to Cao Qiyue have sprung up. Even people who didn’t know Cao Qiyue before will be impressed by such repeated bombings. Yes, It's the kind of bad impression that is not white.
It is conceivable that if this continues, Cao Qiyue, the miraculously rising star of tomorrow, will probably fall from now on.
Zhang Rong shook his head. He skillfully opened the hot search on Weibo, and found that the original harmonious and overwhelming hot search ended suddenly, and suddenly a hot search of "Cao Qiyue Zhou Yuhe" appeared, and this hot search returned Jumping upward at a speed visible to the naked eye.
Who is this, how dare you to be hot! Do you want to die?
Zhang Rong sneered at this, but his curiosity still prompted him to click on this hot search.
The first article under the hot search is Zhou Yuhe's long Weibo-"The Real Situation About Cao Qiyue Plagiarism". The number of comments, reposts and likes below have all exceeded the 200,000 mark. Like every netizen, Zhang Rong habitually opened the comment before reading the text, and was so scared that he almost fell off his chair by the uniform style of painting.
"If this is a crisis public relations, I really believe it, and hope that everyone's efforts will not be stigmatized."
"Thank you for your willingness to stand up and speak for Qiqi at this time. Fans firmly believe in Cao Qiyue's character and every decision she makes."
"She is just a little girl in her early twenties, why should she encounter such a terrible shady and suppression, and resolutely resist the inaction of the Black Emperor!!!"
"Key points: 1. Cao Qiyue and I have been friends for many years and have a deep relationship. This time I stand up not because of the heat or the dog. 2. No plagiarism 3. There is a formal copyright purchase receipt 4. The company does not speak because Uneven distribution of benefits 5. Avoid Valentine's Day and weekends to be considerate of media workers 6. I hope that everyone who works hard for their dreams will be respected instead of inexplicably slandered and suppressed. I just want to ask, this friend Are you really not going to run a language tutoring class?"
"Like upstairs, all public relations teams open their eyes! See what is called a god-level public relations! Big guy please take my knees [doge] [doge]"
...
Damn it!
What happened! ! !
Zhang Rong looked at the black comments on the entire network in disbelief, and then looked at the downside reviews on this Weibo, calmed down his complicated mood, and then opened this long Weibo with anxiety and anticipation. .
In fact, apart from some obviously sensational sentences, the content of this Weibo is very simple.
Simple, but not "simple".
Because every paragraph hits the point!
1. Explain clearly the reason why I made my voice, and described Cao Qiyue's efforts on this album from the perspective of a bystander.
2. It is clearly stated that there is absolutely no plagiarism, but sampling, and the creation manuscript and the circled sampling part are attached in Figure 1 and Figure 2.
3. It is emphasized that the sampling was purchased through formal channels, and the receipt of the copyright is in the hands of the company, and the picture can be uploaded after the application is approved.
Fourth, the explanation was not clarified in time because the Weibo account was managed by the company, and Cao Qiyue could not make any meager defenses for himself. Then it revealed that due to differences in personality and thought, there has always been a contradiction in the distribution of benefits between Cao Qiyue and the Black Emperor. The three-year contract is about to expire, and Cao Qiyue has no plans to renew the contract, so the Black Emperor wants to take this opportunity. Being a bad Cao Qiyue, so as not to make wedding dresses for others, so far no statement has been made.
5. Avoid posting on Weibo on Valentine's Day and weekends because I don’t want everyone to work overtime because of this, and angered the media workers’ goodwill.
The sixth paragraph, the last paragraph.
The opening sentence, "I worked hard without results, I didn't feel aggrieved. I worked hard to no avail, but I was only aggrieved by inexplicable slander and suppression", which touched the hearts of countless netizens.
This whole paragraph of heartfelt voices about hard work is really audible, and the words are heartbreaking. Even the passers-by who were just watching the good show before, at this moment also remembered that they were wronged before, and finally abandoned their previous work. All of them were immediately excited. Public opinion turned in an instant!
The hot search of "Cao Qiyue Zhou Yuhe" jumped higher and higher, and it firmly occupied the top position in the hot search within half an hour, followed by "Cao Qiyue Black Emperor" and "Black Emperor Suppress Artists" Related hot searches have also appeared in the top ten hot searches.
This long Weibo not only responded positively to all questions, but also turned a good eye.
In particular, the large-length description of the fourth paragraph stubbornly shifted the focus from "plagiarism" to "a dream-catching little girl fighting against shady and company suppression".
People always sympathize with the weak.
And when the target of the persecution changes from a copyist to a big company, a behemoth, the artillery fire of public opinion will naturally blast towards that seemingly invincible evil force.
Completely, out of control...
Zhang Rong felt cold all over as if he had fallen into an ice cave.
A long Weibo destroyed all the efforts of so many people in the past five days.
He stared at the mobile phone on the desk frantically ringing all kinds of WeChat, text messages, and phone ringtones.
Not just him, but the entire public relations department was overwhelmed by various cell phone ringtones and explanations.
Not just them. Almost all the PR teams didn’t sleep well that night. Almost all of them ran and asked in private:
Zhou Yuhe...who the is this? !
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