Chapter 391: Learn from the giants

Zhang Yaya was wrong.
Although it has the disadvantages of logistics and labor costs, the Amazon of the United States still beats down Wal-Mart, and there is no more domineering.
However, in this environment where online commerce is so popular, Costco Warehousing Supermarket, which ranks second in the country, is emerging all the way, and its annual turnover and market share are constantly rising, which has achieved a miracle in the Internet age.
Its model is actually very simple, just as Shen Huan said.
Commodity quality and service.
The quality of goods includes two aspects. The first must be the quality of the product itself. It must be good. People often buy things that are not inferior, or others will not come again for the second time.
Secondly, it also includes the price, which is commonly known as cost performance.
Wal-Mart's 26% merchandise gross margin, the world's first, also made it make a lot of money.
But Costco is only about 13%, which is basically half of Wal-Mart.
This gross profit margin, excluding various circulation costs and taxes, is not very profitable, and you will lose money if you are not careful.
Achieving this extreme price-performance ratio, will your business be good?
Basically Amazon doesn't have much cheaper stuff.
If it is a large amount of purchases, of course, it is better to drive to the Costco one more stop to buy home.
After all, there is no such thing as full shipping, Jiangsu, Zhejiang and Shanghai.
Such a flat calculation can be much cheaper than the courier fee.
Costco's service is needless to say, all requirements of customers are satisfied.
Can you imagine that it ’s not delicious to buy watermelon and go back with the remaining half?
Can you imagine buying a pair of pants to go back and feel uncomfortable wearing them, and return them?
Can you imagine a fish that I bought back 12 years ago, but I kept pressing it in the refrigerator and forgot to eat it, or was it returned?
As a result, all the above things were retreated without any excuse.
This makes people feel that the service number does not have any worries about shopping.
When one feels that this supermarket is very reliable, they will naturally want to buy something here.
This is also a kind of shopping satisfaction.
This is commonly known as "the customer is God".
Another similar supermarket is a regional supermarket in the Central Plains of China.
It has never been in the Central Plains, but it is a myth of the new supermarket retail industry in China.
In the world of Rebus, in the retail industry, I only admire two companies in my life, both of whom have been to pilgrimage.
One is, and the other is the fat man.
And the word "pilgrimage", but Rebes himself said, hanging on the meager, can not be fake.
Even people like Rebus can use pilgrimage to describe the two of them, showing how powerful these two supermarkets are.
Not to mention, Rebes, who has a vision beyond the times, is so amazed that their business model has continued to prosper for 50 years without any problems.
The price of the goods from Fat Dong is not cheap, but their service attitude far exceeds that.
Use examples that everyone knows to describe.
Fat Dong's service is an upgraded version of Haidilao.
Then in the city where they opened the supermarket, no matter which supermarket it was, it was a dead word to meet them.
They even deliberately closed on a day off every week in order to give other small supermarkets a way to live, or even the small supermarkets would collapse.
Do you know how great they are?
But why did such a fat man come all over the country like Haidilao?
The reason is actually very simple.
Any good service is definitely not made by conscious contribution, but by the accumulation of money and honor.
Fat Donglai only develops in prefecture-level cities in the Central Plains. There are about twenty or thirty facades. The price they pay is the salary of employees, which is generally more than double the average salary of the city.
Even a sweeping mop can achieve the same salary as a white-collar worker. What reason do you think those workers do not do well?
If you do n’t want to do a good job, go away. Some people do it.
This model can be done in the third-tier prefecture-level cities, but if you come to the first-tier cities, such as Beishang Guangshen, you will not be able to maintain it.
Ca n’t sweep the floor and mop directly to 20,000 a month?
What about the specific service staff? What to do at the middle level? What about the senior management?
No matter how good a business is, there is no way to earn so much!
Therefore, their model is doomed to be only in the third-tier prefecture-level cities, and it cannot be separated from the Central Plains.
Because if you get too far together, all kinds of logistics and transportation and management costs will increase a lot, so it will not be possible to do so.
Compared with the imperfections of Fat Dong, the model actually has some defects.
Their profits depend on membership fees. The annual membership fee for tens of millions of users is their main source of profit income.
But they also stipulated that members can return at any time, just like buying things.
In developed countries, only a very small number of people will be greedy for such cheapness.
But what if you come to a developing country like China?
The quality of the customers here is much worse, and many customers can really take advantage of it.
If you have to follow the set of rice country, you will definitely fail.
This is also the reason why another world's first store opened in Huaguo until 2019.
...
Come back.
Of course, the world didn't come with Fat Dong, so Shen Huan felt that he could use these two supermarket models, or even add some other interesting supermarket models, to help them improve the environment.
Of course, like the ones I thought above, it's definitely impossible to move things hard. We must make a good design based on the actual situation here, or even the actual situation of Lin'an.
For example, the annual membership card fee, even Wal-Mart has done this, but the effect is not very good, let alone your annual fee is so expensive.
Even if Linan's economy is very developed and there are many middle classes, but considering the pressure on housing, education, and old-age support on their own, it is absolutely impossible to compare with Lin Yushang in consumption.
This is also an important factor why even the most developed cities in the north, shanghai, guangzhou and shenzhen, the low-priced goods people will burst into style.
Regardless of the regional situation, the business model that has been hard-wired will definitely fail.
Shen Huan needs to integrate the success of the two supermarkets and avoid some of their outdated strategies, so that the Zhangjia supermarket can have an immediate effect.
The problem is that Shen Huan knows that he has successful experience, but Zhang Yaya doesn't know!
Zhang Yaya in front of her already felt that Shen Huan was unreliable, and it was likely to be on paper.
Because Shen Huan does not have any experience in supermarket operation at all ~ EbookFREE.me ~ even he only went abroad once when he participated in the Olympiad. How can he know the foreign supermarket industry?
For a moment, Zhang Yaya was a little disappointed with Shen Huan, and she was not interested in what Shen Huan called "essence".
But she kept restraint and didn't turn around to leave.
Shen Huan looked at her loss and was a little funny, "If you believe me, I will let Xiaoshuishui bring you a copy of the material in two days, you can take a look first. If you are interested , I will tell you in detail. "
"it is good."
Zhang Yaya now figured it out.
As long as Shen Huan is not regarded as a savior and his opinions are used as a reference, what is wrong?
People did not collect a penny from Zhang family, they were purely obliged to help.