Chapter 520: The most dignified warmth for the poor

Whether the past life came from Fat Dong or St Costco, a large part of the reason for their success was due to their humanity.
In fact, no matter which country or dynasty, in fact, doing business is to be a person.
Especially in the service industry.
Being a successful person is becoming more and more successful as a service industry.
That's what Erhai Dilao is.
Someone must ask, how can st Costco compare with Fat Dong on the human touch?
St Costco still has a lot of flashes.
For example, the very simple one, their membership card, even if you spent 364 days, on the last day of the year to refund, they will unconditionally refund.
Even if you retire and apply for a one-year membership card on the spot, you will not be discriminated against.
Another eye-catching strategy is their hot dog.
里面 In the window on the side of each St Costco door, a huge hot dog of $ 15 plus a drink that can be refilled forever is the most classic marketing of Costco.
From the 1980s to 2020, they have not increased their prices, and have maintained this price for more than 30 years.
Even in the rice country, there is inflation. For more than 30 years, the price should have risen to about 35 in terms of prices.
But st Costco is the same.
Even the company advertises a lot, everyone is welcome to eat.
Although such a big hot dog and drink are not enough to fill the stomach for the big stomach king, it is enough for ordinary people.
15 US dollars in the United States, McDonald's can only buy an ultra-small burger, you can buy a box of gum at the gas station, can buy a bottle of beverages.
Coco at St Costco, but you can buy a meal.
This made the Mi people feel so moved that they are really a conscience enterprise.
Except for a few homeless people, the rest of the people come to St Costco to buy an additional 15 hot dog packages, and basically go to buy some daily necessities.
This is the power of such a hot dog package.
As for the roast chicken at 499 yuan in the supermarket, it is the favorite of the poor.
A large roasted chicken is enough for a family of five people to eat, and it is more nutritious than a hot dog and can be preserved.
So basically, five out of ten people buy one and go home.
Such grilled chicken is at least $ 12 and $ 15 each, and only st Costco can be so cheap.
同样 And the same, after the customer enters, it is generally not possible to buy only one roast chicken and go home. Just by the way, buy a few more things, then the cost of this loss will be returned.
This is where St Costco is more humane, this is where they are human.
I say so much because this strategy is not available in Fat Dong.
So when Shen Huan planned for Yongxing Supermarket, he pointed out this point so that they must sell these two things.
Zhang Duocai was convinced by Shen Huan. In addition, Shen Huan explained the mystery in detail. He also felt more and more powerful, very attractive, and could even be used as a signboard gimmick.
However, in terms of pricing, Shen Huan had no say and left it to Zhang Duocai.
Zhang Duocai specifically asked two groups of people to investigate and discuss this. Finally, a hot dog larger than an adult's slap was added, and a medium cup of beverage was priced at 2 yuan.
It's just that drinks are not refilled, because according to the actual situation, they think that this will lead to some bad results.
Even if it is a large-volume purchase, even if it is ready to sell two or three thousand packages a day, the price of 2 yuan is absolutely not profitable.
Besides the cost of raw materials is more than 2 yuan, there are also store costs, labor costs, etc.-Zhang Duocai's storefronts are also charged every month, not for nothing.
Basically the more you sell a day, the more you lose.
But as a gimmick product at the door, such a loss is also completely acceptable.

The other group of people set the price of a 3 kg roast chicken at 2999 yuan.
I averaged 10 yuan per catty.
However, the chicken that has just been slaughtered in Yongxing supermarket is also 12 yuan per catty.
It will shrink even after it is cooked, and the production cost, labor cost, etc. will never be less than 20 yuan per catty.
卖 now sells 2999 yuan and three catties, that is really a conscience among conscience.
In fact, in this regard, Yongxing Supermarket does not lose money very much. They order directly at the farm. Under large quantities, the price is much lower than 12 yuan.
Even if all the costs are added, the price is controlled within 35 yuan.
"A chicken loses about 5 yuan, even if it is 10,000 a day, it is a loss of 50,000."
This sentence was originally said by a senior vice president.
Until now, his words have come true.
开业 Since it opened on the first day of the New Year's Day, customers who have come to Yongxing Supermarket every day have almost bought a roast chicken home.
The taste has been adjusted. It is much better than the previous life st. It is sweet and fragrant, which is very suitable for the taste of Lin'an.
So roasted chicken has always been a star product, some are more greedy, buy three or five directly to go home, freeze it in the refrigerator, and process it when you want to eat, it is not surprising.
Even if there are a total of five ovens and 12 people in each class are making it, they can't keep up with the speed of their purchase.
I often have people talking about it, saying that the previous one bought too much, which caused him to wait another 10 minutes.
At this time, the employees of Yongxing Supermarket hurried over and bowed to apologize and gave a small gift.
This is to suppress the resentment of customers.
Of course, the grievances of customers are definitely not to Yongxing Supermarket.
The people's hearts are long. They also know that Yongxing Supermarket is as cheap as possible and the service attitude is good, so few people are really angry.
That's it. Over the course of a day, the average roast chicken will sell more than 15,000. In the first few days of the new year, this number directly exceeded 30,000 per day.
Roasted chicken doesn't sell the most.
The most popular is the 2 yuan hot dog package at the door.
大家 Because everyone does n’t have to go into the supermarket to go around to buy grilled chicken, it ’s so troublesome. You can eat hot dog set meals, so many people around you, including office workers, will come and buy one.
The 5 supermarkets in Yongxing Supermarket are all located in the bustling area of ​​the city, just above the street, surrounded by residential areas and office malls.
Therefore, there are many people here. From the opening of Yongxing Supermarket to the closing of the store, there are less than 20 meters of people who don't line up in a day.
Even if there are 5 windows to serve customers, even if most of the purchase orders use Weichao and Abao payment, payment on dozens of vending machines, you can get hot dog packages with small tickets, reducing payment The process can not meet the crowds.
最少 The least sold day is 35,000 hot dog packages.
The most popular day was on the New Year's Day, and more than 71,000 copies were sold! !!
Tiantian knew why it was so cold and so many people came to buy cold drinks.
But because of these two fist products, Yongxing Supermarket has a very good image among young people.
If you roast chicken, a young man buys it back and eats it for two days.
Hot dog packages are even simpler.
In addition to breakfast can not be bought, lunch and dinner, as long as you want, you can buy it and bring it back to the office or home to eat.
4 yuan for two meals, basically enough, can you believe it?
Even if you have a bigger appetite, it is enough to buy two directly. It is only 4 yuan a meal.
In this age, you can eat 4 yuan a meal and bring drinks. Where can you find it?
Even the lowest paid people can afford to eat.
So on the meager, this 2 yuan hot dog package has a nice new name.
"The most dignified warmth for the poor." R />
Meager and netizens on the forum commented like this.
"I am deeply gratified by the kindness and responsibility of Yongxing Supermarket. In this era of commercial interests supreme, as well as pure businesses like them, it is our luck! Now I only want this two-dollar hot dog package, They can always exist, at least for a longer time. After all, there are still many people who rely on them.
"Now everyone says, what can you do for 2 yuan? You can't buy a bottle of drink into the supermarket ~ EbookFREE.me ~ That is the price of a bottle of mineral water. But at the door of our Yongxing supermarket in Lin'an, you But you can buy a breakfast, lunch or dinner. That's our hot dog set. "
"I ’m a girl who eats this set of meals and feels very full. I do n’t need to eat anything else. If I want to go out to work, I ’ll take a pack and eat it when I ’m hungry. It ’s also very resistant to hunger. The only thing that regrets me is that we usually have to wait in line for 10 minutes before we can buy it. "
"Do you know why we call it 'the most dignified warmth for the poor'? Because it is the biggest food satisfaction you can get for 2 bucks. The disadvantage of high calories and more starches, under the threat of hunger, Nothing! Allows a person to fill his stomach when he has the least money, which is the greatest kind! "
"We have not only seen sanitation workers, scavengers, and homeless people buying hot dog packages. I also saw that as long as they went, the shop assistants would make some broken bread germs and ham sausages. One point, put them in a bag. They will be told very gently that this is something that cannot be sold, so please ask them to help them out. This makes me want to cry ~~~ "
"Yes, yes, yes! I also saw them! Their attitude was really good. I looked at the smile and felt that I was so warm. No matter how mournful I was, they were cured at once! They not only gave the poor the most dignified people. Warmth also gives us those hard-working people with warmth ~~ "
"..."
Alas.