Chapter 696: Win-win

Shen Huan did not stay at home all the time.
For example, in these few days, he still needs to go to the three major cities of Beijing, Shanghai and Guangdong to cooperate with Adidas' propaganda.
According to the contract, Shen Huan did not need to go, because he had completed the agreement to cooperate with the publicity, and held three publicity events in June in Los Angeles.
But Adidas had given him a lifetime contract, and he asked him for help in a soft voice, and Shen Huan could only agree.
This time the focus of Adidas propaganda is on their "Shen Huan championship shoes".
This sneaker was launched in mid-June.
Was 5 million pairs of sneakers at that time, and the average price was 99-199 US dollars.
Originally Adidas prepared 3 million pairs. Seeing Shen Huan's popularity so high, they temporarily changed their minds and increased to 5 million pairs.
The result has been sold out all over the world in just 20 days.
Especially in the two big basketball nations, Rice and China, sales are particularly good.
Basically sold out in five days. For this reason, Adidas also secretly transported its share to Africa and South America and temporarily transferred it to Rice and China.
But still not enough, it was still robbed in 3 days.
This incident was later stabbed out, and it caused extreme dissatisfaction to Adidas fans in Africa and South America.
Do you think we are poor, so you cannot buy Shen Huan's championship shoes?
This is x!
They immediately set off a wave of protest.
Coupled with the push of the news media, Nike fell to the ground, Adidas was ruthlessly pitted.
In no way, Adidas can only announce that it will continue to launch the second batch of Shen Huan championship shoes, this time will make up for the last share of Africa and South America.
Then, this time it was rice fans and Hua Guo fans who were not satisfied.
Why should we give our share to them?
The last time you gave us your share, that was not what we wanted you to do, but you volunteered.
Then it's none of our business.
You cannot reduce our share, otherwise we will immediately protest.
Adidas could not help crying.
But at the same time they are very happy, it doesn't matter if this happy trouble comes again hundreds of times.
The previous 5 million pairs of sneakers brought Adidas $ 700 million in sales revenue, setting a record for the most sold single-year single-brand brand of Adidas.
This record also broke James's record of the number one sales of North American sneakers for 5 years.
Whereas James used to be $ 400-400 million a year, Shen Huan only broke his record in a month, and it has also increased to 700 million.
In this world, no one except Joe's boss, AJ, can outsell Shen Hua's sneakers.
After the first sale in China and North America, Adidas had plans to replenish two or three million pairs.
Has now gone through the turns of Africa, South America, North America and China, and the situation has changed again.
So after another discussion, Adidas boldly set the number of shoes for the second additional sale to 8 million pairs.
This additional data is really a bit scary.
Apart from AJ, I have never heard of any star's sneakers that can sell 13 million pairs a year!
5 million pairs are already the performance of world-class superstars.
13 million pairs, it is really difficult to imagine.
Adidas did not get smug, they did not intend to sell at once, as long as they can be sold within a year, it is considered very good.
Even if it can't be sold out, it has already made a lot of money before, and this time it is added, it is just a matter of how much or how little is added.
But the fans are very happy.
They really want to buy a pair of Shen Huan's championship shoes.
One is because Shen Huan was born this year, and he was so powerful that he swept all the opponents and won the championship.
Such a genius is totally admirable.
Not buying a pair of his shoes, I'm sorry for this great season, this great player.
The second reason is even more important. Shen Huan announced to withdraw from the NBA after only one season and no longer plays basketball.
Well, as the only commemoration, this pair of winning shoes is a gem and a solitary gem!
Don't buy it now, and never have it again!
Therefore, including Chinese fans, conditionally will buy two pairs.
One pair was worn to play basketball, and the other pair was kept as a memorial.
It's just that many fans haven't had time to put this idea into action, and the sneakers were snatched away, so that they could only watch those fast-moving people wearing Shen Huan's championship shoes.
In this summer, Shen Huan represents the NBA and can represent the pinnacle of basketball.
Girls who watch basketball, as long as they see the version of Shen Huan's winning basketball shoes, they will look twice and think this boy has taste.
Did not wear Shen Huan's championship shoes, in their eyes, it seems very common.
Now the second batch of additional is 8 million pairs, which is 60% more than before. It is naturally that everyone wants to buy their favorite shoes. Like the previous ones, they compare on the basketball court and in front of their favorite girls. Load ratio.
As one of the sales focus of China, the big cities such as North, Guangzhou and Shenzhen are undoubtedly the places with the best sales.
Big cities not only represent a large population, but also represent a strong spending power.
It is no exaggeration to say that a Beijing can be an ordinary province, a Shanghai and a Yuezhou and a Nanwan, the same can be true.
And the demonstration effect of these big cities is very high. Once UU reading books www.uukanshu.com is popular in these places, it will soon be followed by the whole country.
Therefore, Adidas let Shen Huan go to these three cities to cheer for the upcoming second batch of sneakers.
Once the Chinese market stabilizes, the additional sales of sneakers are basically not a problem.
Once the sales here do not meet expectations, such a figure of 8 million pairs will become a joke.
So even if it is a little more troublesome, Adidas also begs Shen Huan for help, as long as the delay is 5 days.
What does Shen Huan say about this?
Of course, I want to go!
He doesn't care at all how much Adidas earns.
The more Adidas earns, the higher his commercial value is. This is something to be proud of.
Unlike some celebrities, they only want to earn more, but they do n’t want the price to be too high, which leads to serious losses for brands.
In this way, other brands will treat the contract with this star very cautiously, or even not consider him directly-I spent money to let you increase sales, but the sales did not increase, just let yourself be fat Well, we suffer a loss, is there such a reason?
Only win-win cooperation is the most commendable business cooperation model!
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