Chapter 393: The threshold seems to be higher than before

Pei Qianlong is a very profligate person.
And Lin Dong is a person who especially wants his subordinates to splurge.
For such a movie that was originally produced and announced and released, he only asked for 80 million yuan. He added and subtracted, and directly reported a data of 120 million yuan.
80 million can fart the big scene.
It's not easy to shoot from Tai, and it's only three years.
However, the entertainment industry has undergone earth-shaking changes in the past three years. At least 30 million you are tired and unable to make a film.
Not to mention the total cost, it won't work if you don't count the production cost.
As for the "Charge" with the same war theme, the investment amount was 100 million. That was in 2006, almost ten years ago.
The cost of movies in three years has more than doubled, let alone ten years.
The one hundred million in "Charge" back then has more than 500 million now. After all, Zhang Caiwei was paid two million dollars at that time, and now you have ten million dollars up.
Therefore, after Pei Qianlong got the opponent's budget sheet, he immediately added 120 million.
Of course Lin Dong would not think that the money was too much.
In fact, he is still too small.
So the two happily passed the investment.
Lin Dong went to work while waiting for the settlement of the project, while the company's CEO was already in Shanghai.
Her goal this time is Shencheng TV.
At Shi Shanshan's level, the height and angle of the problem are different.
Naturally, there is no such inefficient behavior that Man Huaxia ran around looking for a funder holding a variety show.
She has her own think tank to help analyze and know which one is most likely to pay the high price.
Fighting for time, celebrities, and eye-catching, apart from China TV, the local satellite TV battle is in full swing.
Under the influence of the "two stars in one drama" policy, the reliance on TV dramas has been greatly reduced, and high-quality variety shows have become a new core competitiveness.
It can be said that the 2015 satellite TV screen has officially entered the "Warring States Era" of variety shows.
In the previous years, Mango Satellite TV took the lead.
"Let's all come together", which has been broadcast since 1997, is the originator of the variety show, and several presenters have high status in various fields.
Even "Study Hard" is a program that every film and television drama must go to promote.
In addition, there are "I am a singer", "Dad is gone" and so on, all of which are hot variety shows.
It can be said unambiguously that they are the brothers of the local TV.
But Shi Shanshan never thought of looking for Mango TV.
Because Mango TV is the only local TV that has its own online broadcasting platform, their variety shows will be broadcast on their own website and will not give M station opportunities.
What Shi Shanshan wants is the satellite TV+M station model.
Therefore, Mango Satellite TV first excluded.
And the other two top satellite TVs--maybe many people have their own three David TVs, but they are generally believed to be Mango TV, Zhijiang TV and Jiangnan TV.
Although Shencheng Satellite TV was desperately chasing after it, its strength was still a bit weak after all.
Zhijiang Satellite TV already has "Running" and "The Voice of China", these two representative variety shows, and the two new variety shows by Klester overlap too much.
If they want, they definitely want it.
The so-called competition is that I want to have what others have, and I want to be better if others have it. If others can not have it, it is also a victory.
However, it is impossible for others to give good terms.
Then there is Jiangnan Satellite TV, which opened up the situation with blind date shows, but the music variety show should not be underestimated.
In addition, a program of "Let’s Get Married" was introduced from Bangbang.
Shi Shanshan finally focused on Shencheng TV.
Because they have nothing.
Only money.
Of course, this is an exaggeration. People's "Swordsman" is still very popular, but the overall strength is a bit much closer than that of the three.
After being here for two days, Queen Shi had had several meetings with that side.
This is the last one. If she still can't agree, she plans to give up these stubborn guys.
If the person in charge of Shenjiang Satellite TV knew that she thought so, she would cry out in aggrieved situation.
What makes them stubborn.
You don't look at what Shi Shanshan's condition is, they have never seen such a brazen person.
Follow the general variety show production process.
The TV station initiates a project, outsources it to the team, or co-produces it, and it’s not enough to pay you.
And what does Shi Shanshan ask for.
First, the network is broadcast exclusively. We want to broadcast exclusively on station M, so don't interfere.
Second, the third-level accounting rule, if the ratings are lower than 1, don't say anything, Kleist will honestly take some production fees.
Once the ratings exceed 1.
1 to 1.5 is a block, 1.5 to 2 is a block, and more than 2 is an extra charge.
And this extra money does not mean that the production fee is added.
In the first gear, Kleist will share 10% of the advertising expenses.
In the second gear, Kleist will share 30% of the advertising expenses.
In the third gear, Kleist will share 50% of the advertising expenses.
Isn't this making things difficult?
Why should the advertising expenses earned by our TV station be distributed to production companies like yours?
I can't understand it at all!
However, Shanghai Satellite TV is indeed short of gold medal variety shows.
In the first quarter, the ratings of "Run Run" by Zhijiang TV ranked first.
Now entering the second quarter, the ratings of "Run" is still improving.
In fact, let's not watch the first and second ones.
That is called Gao Yuanyuan.
At present, the most popular variety show on Shenjiang Satellite TV is "Sister Hua Yang", with an audience rating of 1.017 and a market share of 3.564%, followed by "Dancing with the Stars", which has no ratings of 1.
With the three major local guards as their target, they can't even get into the top ten.
What a thing!
Therefore, they did not refuse Shi Shanshan the first time.
Because Shi Shanshan's starting point for ratings just scratched their itch-ratings 1.
Their most popular is 1, if the ratings of this variety show can exceed 1, how about we give him a little sweetness?
However, the production team divides the advertising fee. Penguin Video is accustomed to it, but Shenjiang Satellite TV has never operated it. Their family has a lot of fetters in their big business.
Report layer by layer.
In the end, I directly reported to the top. The top and the bottom of these specific things are actually not dictated, but the current results below are very shameless for them to go out to the meeting.
Especially when the variety show ratings of local small stations have surpassed them.
As for the impact of the loss of advertising fees, they don’t care much more than the following. Besides, if the ratings really break through 2, even if they only get 50%, they are bound to earn more than the 0.5 rating variety show.
The above was approved without much delay.
Deputy Zhao in charge breathed a sigh of relief, but at the same time, he could only lament that President Shi had chosen a good time.
Shi Shanshan is very satisfied with the result.
Both variety shows signed contracts in the same form, and Kleist became a new partner with Shenjiang Satellite TV.
As for the advertising bidding that has not started~EbookFREE.me~ this time it will not be held in the capital.
Moved to Shencheng, under the name of the joint Shencheng TV and Kleist.
If those advertisers continue to chase Kleist before, they have confidence in Kleist's production level, and now that the variety show channel has become a big channel like Shenjiang TV, it is not a matter of confidence.
This is called burst.
And some brands that want to take advantage of the separation of Kleist and Penguin Video can only leave the market sadly.
I thought that Kleist didn't have the support of Penguin Video, and relying on the traffic of station M alone, the threshold for ad placement would drop several levels.
Who knew that she was on Shenjiang TV now.
Ma Dan, the threshold seems to be higher than before.
　　
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