Chapter 686: Was stunned by the boss' ignorance

Moreover, Lin Dong came to find Xu Changlong, just to find a way to lower the price of "New Jin Yong Group Heroes Special Edition", and he already had a very good idea.
The previous "New Legend of Jin Yong and the Heroes", the regular version is priced at 68 yuan, and the deluxe version is 168.
In fact, the focus was 68 yuan, and more than 4 million copies were sold.
The reason why it is so cheap is mainly to give back to the old players who have been thinking about the Heluo studio before, and the game is also reset on the original basis, and there are not many changes, but the screen and gameplay have been improved. .
The "New Jin Yong Group Heroes Special Edition" are two completely different games.
Therefore, Xu Changlong plans to have a unified price of 168 yuan.
The price is not cheap, but compared to foreign stand-alone masterpieces, the price is reasonable.
"GTA5" on steam is priced at 189 yuan, and "Assassin's Creed: Unity" is priced at 254 yuan. From the visual effects and gameplay experienced by Lin Dong, we feel that the game we made is not much worse than the outside world.
As for Xu Changlong's last wave of cheap and earning reputation, this wave of course wants to reap a wave.
"Uncle Li, I have something to discuss with you. What do you think of Steam?" Lin Dong studied it temporarily, but he didn't know much about it.
But it is enough to fool people.
"Steam is of course very powerful. At present, 3A games are released on all platforms. Basically, they will find Steam. If you want to choose the largest digital game publishing platform in the world, then only Steam." Xu Changlong said.
Immediately, he suddenly said: "Mr. Lin, do you mean to put "New Jin Yong Group Special Edition" on Steam for sale?"
"No, no," Lin Dong shook his head quickly. He didn't plan to sell the "New Jin Yong Group Special Edition" to the world, and he didn't discuss the question of whether there was a market. This was obviously because the old birthday star was impatient with pizza.
"Then President Lin, what do you mean?" Xu Changlong didn't understand.
"I plan to build a game publishing platform like steam, what do you think?" Lin Dong asked.
He didn't feel the impact of his question at all. Xu Changlong was shocked. He was not shocked by Lin Dong's ambition, he was shocked by Lin Dong's ignorance.
Therefore, I can only explain with difficulty: "A platform like Steam, let alone domestic, can’t find a second one in the world. If you have to say something similar, EA’s Origin, CDProjekt’s GOG, or maybe both, they Maybe they are all big game companies, but they are far behind Steam in terms of size."
If these are regarded as a type of platform, then the common point of these platforms is that the companies on these platforms are themselves game companies.
These game companies have had enough hot-selling games before the platform, and often more than one.
Steam is owned by V, that is, Valve hired BitTorrent () inventor Bram Cohen to personally develop and design games and software platforms.
V company has CS, DOTA, L4D2 and so on.
EA has battlefield, red alert, mass effect and so on.
Ubisoft has Assassin's Creed, Lehman, Prince of Persia, etc.
In other words, if you want to have a game platform, you must first have a game. This is the foundation.
What does Kleist have? There is only one version of "The New Legend of Jin Yong and the Heroes", and it has sold four or five million copies. Your users have already consumed it. What if you let them play on the new platform? .
Just because you have already sold it, you can't even use it to promote the new platform for free on the new platform.
Why do I spend 68 or even 168 to buy the game, but you let others play for free, then what is the deal with me?
If you can please the new players, you are offended to the old players.
So, you can only use "New Jin Yong Group Heroes Special Edition" as the first online game on the new platform, and there is only this one.
Isn't this a joke?
The embarrassment of the domestic platform is that there are almost no games that are sold globally. The absence of self-developed games means that it is difficult to promote the platform by games. For example, EA. In the past, many EA games were sold on Steam, but later in order to promote their own homes. If you are a fan of Mass Effect and want to play 3rd generation, you must use Origin instead of Steam. This will transform the fan base of the game into the user base of the platform.
If there is no game, you can only promote the platform in other ways, which will be very embarrassing.
After Xu Changlong's explanation, Lin Dong also understood how impossible his ideas were.
But this is not important.
If he could easily create a second steam, he wouldn't dare to do so.
Therefore, he cheered up and continued to encourage him to say: "I tried it, and I think your "New Jin Yong Group Special Edition" is very good, not worse than the foreign 3A masterpiece."
In fact, Lin Dong doesn't know what a 3A masterpiece is, but after listening to it a lot, he knows that 3A is particularly good.
"Mr. Lin, you are too rewarding. We are very fortunate to meet a good boss like you, Mr. Lin. He never urged him to live, and he arranged so many manpower. However, the technical level is limited after all. The gap exists, and it is obvious. , Can only be accumulated through time." Xu Changlong said with emotion.
"Now that "New Jin Yong Group Heroes Special Edition" has come out, what is Heluo's plan next?" Lin Dong asked.
"The main thing is the development and maintenance of the version. I stabilize the two existing games. Then there are two directions for the new game. One is "New Shushan", which is going to be an RPG stand-alone game. This copyright is on our side. If you don't do it, it can be considered as training for the new guys who join the team." Xu Changlong reported to Lin Dong.
Li Changwei is following up with the "Shanhai" studio recently, and he has no time to care about them in Heluo.
It is rare that President Lin is free to come over today.
That's why Xu Changlong had the opportunity to communicate with Lin Dong face to face.
Well, because of this, I understand that the boss is a novice.
"This can be done, but there is no need to practice. We need to do it well. What we need is quality, not shoddy, and must follow the 3A standards." Lin Dong does not reject the development of new projects.
Only by constantly developing new projects can you burn money.
"Mr. Lin, 3A is not suitable for our country for the time being." Xu Changlong was a little embarrassed, he couldn't point to the boss's nose to curse, you know what a fart.
The so-called 3A is an evaluation criterion, and the cowhide is over.
However, if you have to divide the standard, it will naturally be a single-player game with high cost, big world view, and good quality.
The first hurdle for domestic games to take the past is high cost.
How high is it?
"Breath of the Wild" Nintendo has a development team of 300 people. According to media reports, "Origin" has more than 1,000 people involved in game development. The CDPR of "The Witcher 3" stated in an interview that the team has more than 200 people.
This also determines the amount of money needed to maintain such a large team.
At present, the research and development cost of foreign 3A games is basically no less than 50 million US dollars, less than 30 million US dollars, basically can not make 3A games, or can only be regarded as entry-level 3A.
It is said that GTA5 spent 137 million U.S. dollars, and the "Witcher 3" research and development budget is 81 million U.S. dollars. These two games are recognized as 3A-level games in the industry.
Heluo Studio's research and development of "The New Legend of Jin Yong and the Heroes" spent less than 20 million Chinese coins.
It cost more than 70 million points to develop the "New Jinyong Group of Heroes Special Edition", and it is still being tested, and additional money may be added in the future, but one billion will cost the sky.
This is an unprecedented high-cost masterpiece in China.
The domestic game research and development is now about several million to ten million.
The fairy sword six is ​​relatively high, the research and development cost is 1,000 to 12 million; the fairy sword five prequel released a few years ago should be about 8 million, less than 10 million.
The cost of the Xuanyuan Sword series is relatively low, and the latest Qiongzhifeng should be 600 to 8 million.
The Gujian Qitan series is the highest, each can cost 20-30 million yuan.
In addition, the Legend of the Knightly Fighter is 3 million, and the Legend of Yutianjiang Demon is 10 million.
The "New Jinyong Group of Heroes Special Edition" was promoted and said that the investment in research and development was hundreds of millions, which is enough to attract the attention of domestic small factories.
But this is far from the entry-level 30 million dollars.
Even considering the relatively low labor cost of domestic game development, coupled with the problem of the cat factory not allowing overtime, "New Jin Yong Group Special Edition" can only be regarded as a high cost side.
Domestic piracy is really hurting. High investment does not mean high returns. It is even impossible. If you invest too high, you will go bankrupt.
"For the stand-alone game of "New Shushan", we will also invest 100 million. We can ask Mr. Li for money at that time. If it is not enough, we can increase it. If it is not enough, we can spend two to three billion, as long as you can spend it." Lin Dong said Such rhetoric.
Of course, this does not mean that Xu Changlong can squander, no matter how much you spend, the system cares about how you spend it.
If you develop a game, you can use the money to build a high-end clubhouse to relax your staff.
Sorry, you spent 20 million, I reward you 2 billion.
"This is too much, right." Xu Changlong was confused.
"The New Legend of Jin Yong and the Heroes" was a great success, but the total profit is only more than one billion yuan. Now it is all used for new games?
"By the way, you just said that you still have a direction, what direction, let's listen." Lin Dong blinked and blinked at Xu Changlong with big encouraging eyes. He felt that Old Xu could bear more responsibility.
"President Lin!" At this time, Li Changwei knocked on the door.
He heard that Lin Dong had come to sweep the building, and he was immediately shocked. How could this be a celebrity sweeping the building? This is a private visit by the boss.
You people can hold back and cause me trouble.
Especially those who have dark circles under the eyes when they watch the film too late, please paint me powder.
"Oh, President Li is here." Lin Dong was not embarrassed to be caught at all. He was embarrassed. If Xu Changlong crossed Li Changwei to find him, it might be called a leap. No.
"Mr Li is here, Mr. Lin is talking about the game..." Xu Changlong quickly stood up and said Lin Dong's thoughts at a fast speed.
He really didn't know how to persuade President Lin to dispel the idea of ​​being a platform.
We don’t have this condition yet...
"Okay, let's be our own platform. As expected, President Lin looks forward and admires him." Li Changwei praised and applauded Lin's ideas.
Xu Changlong is very speechless. Are you trying to flatter yourself, or are you just like him, not afraid of tigers.
An actor origin.
Born as a cinema manager.
Playing games with such people is really painful and happy.
On the one hand, because these two people don't know much about games, they are completely decentralized. The three studio directors are in charge of all the power, and they are no different from general game company presidents.
On the other hand, these two people are very generous. As long as you make achievements, the rewards are very generous, which can be called the first in the industry. Even the major international manufacturers may not have such generous treatment, and in terms of game development I am also willing to give money. What is more rare is that I never revitalize, and sometimes remind you to work slowly.
And the pain is also there, right now.
As soon as the two of them sang and got together, they would become a domestic game publishing platform against Steam.
"That’s it. "New Shushan" is well developed. The copyright is on our side. We can also gamify the content of "New Shushan 2" shot by Zhou Longxing. Mr. Li, first give Heluo 100 million. Plus." Lin Dong directly ordered Li Changwei.
"Okay, President Lin!" Li Changwei said nothing.
"By the way, there is another thought. Uncle Li, haven't you said it yet?" Lin Dong was reluctant.
How popular is "King" now, he knows better than anyone that the total revenue of this game in 2016 should be able to exceed 6 billion, which is almost 1.8 billion in net profit.
Excluding the 300 million that had been settled in the first quarter, there are almost 1.5 billion waiting for him.
If he doesn't want to consume some of the net profit of "The King", what will he take to offset the 1.5 billion account at that time?
"The Super God of All People" on the side of a certain goose is completely cold. After the anti-addiction attack not long ago, the current running water is not even one-tenth of the "King".
I heard that the other side is making adjustments and plans to get a mobile version of LOL to fight against "King".
Boss Lin broke his heart for a certain goose. The enemy was really incompetent and I was exhausted.
"If "New Shushan" is to be developed in the direction of large-scale production, more people will have to be invested in it, and there will be no energy to do other things." Xu Changlong is helpless, the bosses say what they say, he is a Working.
Playing games is his dream, and he likes others to play his games.
If you say you want to do it, let's do it. If you say 3A, let's work hard to AAA.
"Don't worry about this. If there are not enough people, we can recruit." Lin Dong said with a smile.
"There are almost a hundred people in Heluo Studio." Xu Changlong was speechless. This was the result of dividing a part to Shanhai Studio.
"Didn't you just say that the number of people in the "Witcher 3" team is up to 200 people. We must follow their standards. In the future, the Heluo studio will focus on large-scale production of single-player games. The team must consider long-term development and attract talents. You can't stop." Lin Dong waved his hand, which meant to double the number of people in Heluo Studio.
There are too many people, and overtime is not allowed, the cost can be increased.