Chapter 869: Mobile phone has to sell at a loss

"In view of the mutual assistance in chips, Huaxia Mobile, Huaxin, etc. all support us in entering 5G. They hope that we can make efforts in the direction of 5G chip baseband, which is also our strength."
Shi Shanshan added some research directions.
"Don't be afraid to spend money, technology is the most important thing. Only by mastering the core, most comprehensive and irreplaceable technology can you have absolute right to speak. I hope the technical side will challenge some difficult things." Lin Dong doesn't want it at all. Research strengths.
Only by studying weakness can get twice the result.
"We have relatively few R&D personnel in this area, and weak R&D capabilities." Shi Shanshan was a little embarrassed.
According to Pei Qianlong’s original intention and the expectations of 5G R&D companies such as Huaxia Mobile and Huaxin, the role of the cat factory should be to make up for the shortcomings in the 5G chip baseband, rather than grow into a giant crocodile, and thus interact with all game participants. Start the competition.
But our President Lin is obviously unwilling to be a scrap.
He is going to take the lead.
And Boss Lin, who doesn’t know what he’s doing, said without a word:
No one recruits. The world recruits. Isn’t the chip university opening in September? Expanding the scale of enrollment, we have no shortage of teachers. Everyone from the Institute of Technology can be a teacher. We don’t pay attention to qualifications or degrees. Those who have the ability to arrange a few classes a week."
There is a shortage of people at every turn, and any boss will be irritable.
Outsiders always say that they are unemployed and that it is difficult to get a job. Why come to him, there are all kinds of shortages.
"I understand that we will increase our promotion efforts at that time." Shi Shanshan said.
"Relevant tests are conducted nationwide. For talented people, they can be allowed to enter the training system in advance." This idea of ​​the wizard master comes from the wizarding world, and talent is a very important thing.
"This is easy to handle, just let Manman cooperate to do it." Shi Shanshan said.
"Anything else?" Lin Dong asked.
"President Pei, as well as company executives who want to make mobile phones, I don't really think about it, because the profit of this thing is too low, and the market has become saturated." Shi Shanshan said.
A lot of people in the company wanted to engage, so she didn't pour cold water.
"Help me sort out why they want to do it, but you don't want it." Of course, Lin Dong knows mobile phones, and he also knows that the cat factory has involved many areas of mobile phones.
Therefore, Shi Shanshan recounted the discussion in the round table meeting.
"Is it possible that we sell our mobile phones at a loss? After all, so many products of our cat factory can be built into our mobile phones, and our mobile phones can prohibit prestige and rich treasures." Lin Dong suddenly became evil. A handful.
Losing money for no reason will be eaten by the system.
But if there is a reason, I am for the market, I am for the user, and I give my mobile phone to others for free.
There is nothing wrong with it.
"Mr. Lin, this is not impossible, but our sales are estimated to be very limited, and too low prices will cause the mobile phone market to fall into an environment of unhealthy competition. Haven't you always hated unfair competition in the Internet industry?" Shi Shanshan is Lin The total brain sigh.
But she approves of Lin's thinking.
This is a bit like Rebs. My phone is sold to you cheaply, but I will slowly let rice products enter your life until you can't live without it.
"We can benchmark apples. Losing money doesn't necessarily mean selling cheaply. Let's match up with good materials and compete with apples." Lin Dong felt more and more that he was a genius.
"Does it make people think that we have a monopoly? Isn't this just a choice?" Shi Shanshan asked.
"I have high-quality materials, better quality than Apple's 6,000 yuan model, I bought four thousand five, why not pay a price, this is a kind of order, specifically for our loyal customers The niche models of the system are a kind of welfare.
Lin Dong sophistry.
I can't use other competing software for the cat factory customized version of the mobile phone, and I can forgive it.
Can you use China Unicom for the mobile customized version?
How else would it be called a customized version.
As for whether Weixin Zhifubao will protest, if you have the ability, you can also make mobile phones and play together.
I play to you all.
Although Shi Shanshan feels that the boss's strong words are unreasonable and will make users very unhappy, why I bought your mobile phone, I can not use prestige and Zhifubao, you are rogue software.
But the boss seems to make sense.
Moreover, the boss said that he sold at a loss, but he didn't really sell at a loss.
The reason why rice's mobile phones are low profit is because it is an assembly plant.
Apple mobile phones are different, the main thing is that they are expensive.
The price of Apple is high. Apple dares to sell it at 3 times the cost price, but other mobile phones are afraid.
Apple has many of its own patents and even its own systems. In other aspects, such as foundry, transportation, packaging, and publicity, it also has a complete set of mature and efficient operating procedures.
Another relatively large source of revenue for Apple's mobile phone is its software-IOS system. The overlord clause of 30% of app store revenue is not something that ordinary mobile phone companies can do.
Therefore, the profit margin of Apple mobile phones is very high.
Its net profit margin has reached 22%, while the net profit margin of domestic mobile phones has remained at about 3%~EbookFREE.me~ What’s more frightening is that Apple’s mobile phones have the power to set prices. Share, domestic mobile phones will inevitably not be able to maintain the current price, and can only reduce the price. Apple's mobile phone can be cut by half and still be profitable.
What about domestic mobile phones? Apple once produced an iphone5C with a price of more than 3,000 yuan and tried the power of price reduction to "slaughter" domestic mobile phones.
Fortunately, 5C is not successful, otherwise Apple estimates that the low-end market will also be mixed.
Take, for example, the high configuration machine that the boss just mentioned for 6,000 yuan, the material cost is about 2,500 yuan.
Among them, the screen still accounts for the majority. OLED screens and screen driver chips cost $70, processors cost $40, memory and flash memory add up to $32, and Sony CMOS costs about $8.
But because the cat factory has developed many things by itself, including chips, materials, batteries, liquid crystal modules, systems, and even 5G modules.
Therefore, the material cost may be lower than Apple's 2,500 yuan.
Moreover, the company can do the transportation, sales, publicity and other aspects by itself, and the cost is lower.
If it sells for four thousand five thousand, there is still a certain profit.
This is not like "losing money" as Mr. Lin said. At most, it is small profits but quick turnover. It is not a big problem to make a thousand yuan for a machine.
"Since this is the case, I will go back to discuss with everyone, and I will definitely implement it according to your ideas." Shi Shanshan finished the record and turned this page.
Boss Lin is very satisfied with her obedience.
Fortunately, I found a junior college student to be the president. Otherwise, I will definitely give myself a deadly remonstrance, and I will have to take back my life.
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