Chapter 66: Shotgun for cannon

In the general public's cognition, when you do a play, you just make a play, publicize, and also promote a play. But Yun Zheng is different. He went the other way, and the first thing he pushed was a book!
Moreover, his mode of doing traffic for the book is completely different from the common promotion mode nowadays. It is not a promotion model similar to the bookstore. It starts with the network.
"Why?" Ling Xiang looked at Yun Zheng's plan, somewhat confused.
However, Yun Zheng's explanation is extremely simple and clear: "Online novels were originally part of the Internet. What you want to do is an online drama. Is it the first thing you need to satisfy and serve? It should not be a group on the Internet. ?"
"Does it feel too difficult to implement this?"
"It should not be." Gu Yan turned on the computer and brought up some statistical tables. "In fact, in this article, the data is very good in the same article during the serialization period, and the basic popularity is not bad. However, it was adapted from last year. Compared with several novels in TV series, it is much worse, not a big ip. I think Yun Zheng's idea is good. What the novel lacks is further exposure. Looking at the writing and content, it is a bit of a fire. "
"This is the same idea for me." Yun Zheng nodded and smiled at Gu Yan, tacit understanding between hands and feet.
Since Gu Yan's second personality fell off last time, the last window paper between Yun Zheng and him was completely pierced. Getting along becomes more natural. And Gu Yan is not hiding as blindly as before, and occasionally will come out for another breathable.
Yun Zheng is still very indulgent for his natural self-flying, and feels that this is the performance of Gu Yan who fully trusts himself.
But if there is good, there is also trouble.
Yun Zheng looked at Gu Yan to discuss, then he put himself in his arms and tried to steal a kiss. It's not that he wouldn't let him kiss, so he didn't have to make it so tossing.
But this kind of cunning big cat character, but also the cuteness of Yun Zheng's poking, can only be controlled by him. But Yun Zheng couldn't laugh or cry, but it was actually night.
I thought of another little dog who had to be jealous of everything. It was estimated that it would be awkward because of this. After coming out, 80% would have to work hard, and Yun Zheng could not help but want to laugh.
"If you want him, I can change him out." Gu Yan glanced through Yunzheng's thoughts.
"What about you?" Unlike another Gu Yan, this Gu Yan seems to Yun Zheng to be more mature. The only strange thing is that he doesn't seem to be jealous. It is clearly the same soul, but the details can be so different, which makes Yun Zheng feel a little incomprehensible.
However, next, Gu Yan's answer made him feel mixed.
He said, "I don't matter, as long as you like."
So, it's not that it's not vinegar, it's just too forbearing, it doesn't show it? Such gentleness is really a foul. In the end, it was the same Gu Yan, who could always understand what kind of degree would make him soft. Yun Zheng sighed and took the initiative to kiss him: "You are important because I like it very much."
"..." This sentence directly stunned Gu Yan. However, after a brief silence, he used his hands to hold Yun Zheng tighter, and whispered in Yun Zheng's ear: "Say again."
"I like you." Yun Zheng said extremely seriously. He likes this soul, no matter what character he shows, as long as it is Gu Yan, he likes it.
"Huh." Rarely docile, Gu Yan's lips smiled arrogantly, gradually converging, and finally turned into the most gentle look. In the dark eyes, it was as if hiding the stars in the sky, so beautiful and intoxicating.
"Yun Zheng, I like you too."
"The world, I like you the most."
Bowing his head to kiss Yun Zheng's lips, Gu Yan's attitude is more pious than ever.

On the meager, one of the most talked about recently is that the suspense novel "Sinking" has gained fame.
I have to admit that the advertisements played by Yun Zheng are quite pure and unpretentious. Just look at the moment when you click on meager every day, the first advertisement on the homepage is the advertisement for the novel "Sinking".
After all, there are sufficient funds, which is quite popular in many cases. Not only will Yunzheng have a better choice when buying an advertising space, even the book ’s print ads will also be particularly attractive.
The back of a thin man, only fog in front. The bright gold title is the only light in this dim place.
The truth is always more complicated than what our brains make up. Whether it is a criminal or a hero, they are deeply trapped in it and have a life and death. By "Sinking"
"Wow! This is the drama behind the poison carp?"
"Original novel? It looks so tall."
"Suspense, can you understand it, but a little curious."
After all, it is the best place for traffic on the entire meager. Therefore, even the relatively unpopular subject matter such as suspense can still arouse the curiosity of many people. Some people went in and looked at two chapters, and they were attracted unexpectedly.
The author of "Sinking" is really good at writing.
Contrary to the feeling in the clouds and fog at the beginning of ordinary suspense novels, "Sinking" not only does not have the setting of "tall", but also needs to be more colloquial. This colloquialization is not derogatory, and the ironic text is too white or immature, but a real sense of rhetoric.
That kind of rhythmic narrative technique can instantly bring readers into the plot and let them indulge in the ups and downs of the story.
"Lying trough, lying trough! You're so scared to death! Why can't you put it down and want to see the ending?"
"The author is poisonous. I hid in the quilt. I was already shaking."
"No, it's terrible to think about it. I watched it all morning without knowing it, and I haven't reacted until now. This is actually a suspense article!
However, in just one day, "Sinking" has reached the tenth place on the home page in the original sales rankings of the website.
This time, even the authors of those websites also followed up.
"Lying trough! Hasn't this article been over for a long time? Why did it come up suddenly."
"Selling movies! Haven't you heard? The sky-high advertising costs before."
"No! What the is the profit of this sudden explosion now?"
"Meager! Meager homepage ad. Are you sha? How much traffic does the meager homepage have every day? Just click in some people and there are already a lot!"
"So, does meagerity still have this effect?"
The final result, beyond everyone's expectations, Yun Zheng bought a meagre homepage ad, and the effect was unexpectedly immediate.
The heat is still fermenting over time. The huge energy that erupted in the back was the most unexpected.
First search.
It was clearly ranked in the 40th place in the hot search last hour. But after just sixty minutes, they rushed to the top twenty.
"No! Hot search on a suspense novel? What is this funny about me?" All the people in the circle who are concerned about the follow-up development said that they couldn't understand it.
What surprised them further was that "Sinking" actually broke into the third place of the hot search homepage topic list.
#The most poisonous suspense novel, "沈沉" #
"This is impossible."
"I feel as if I have seen a fake suspense novel."
"Last year literature website, the great with a daily subscription of 1 million, but the highest climbed to the twelfth place in the hot search list, even the home page can not go up. This" Sinking "is still an unpopular suspense, how can one Push it up? "
"Perhaps it was bought. After all, people have less money."
"It makes sense that in the end it is also in the entertainment industry. Buying a hot search is an ordinary way of creating momentum."
But next, the data given at the end of the website directly hit the face.
This is "Sinking", yesterday's earnings data.
According to the display, Shenyang's income yesterday has exceeded 400,000. The key point is that 90% of the 400,000 miles is the main station's income.
Today's web site, revenue is generally divided into four channels, mobile app, wap mobile web page, main website page, and wireless cooperation platform.
The total number of words in "Sinking" is less than 200,000, free chapters are 70,000, and paid chapters are more than 120,000. Calculated according to three-points of one thousand words, it takes about three nines to buy the full text on behalf of the reader. That is to say, nearly 1 million people searched the website where Shen Lun was located through the meager search, and bought the full text.
And this, I still bought the full text, but only searched, but did not buy the text, there are far more. And it certainly contains a large part, went to read the pirated text.
In this way, the hot search of "Sinking" is very clear.
bought? Ha ha, they are called strength!
At this time, it was previously clamored that Yun Zheng was using marketing methods to create momentum. When he said it, he couldn't wait to cool it down, and was slammed back on the face with a slap on the face.
At the end of the crew, the screenwriter is completely in a state of coercion. If it wasn't for him to have a lot of work to do, he now wished he could go to Xingcheng and kneel down for Yun Zheng.
The director said before that Yun Zheng is a good Bole. The screenwriter has always believed in this. After all, his past qualifications can't be taken at all, and the red text he wrote, there is only one "Sinking", can be a screenwriter in this crew, it is already a good thing to pie in the sky.
As for the enthusiasm of the text body ... Although the screenwriter knows in his heart, he is not not good at writing, but lacks exposure and opportunities. However, he is not a person who does not know what to do, and he has been very grateful to get the opportunity in front of him. But I never imagined that Yun Zheng could give him more opportunities.
Millions of daily subscriptions!
This number is a hundred times higher than his peak period. And money is not what he valued most, what he valued most was behind the high yield, readers affirmed him.
"Yun Shao, me, I will work hard! I will give you the best script." On the phone, the writer choked with a choked throat, saying a word intermittently. Big men in their thirties turned red all over their eyes.
He is really too excited.
He has written suspense for seven years. It can be said that in the past seven years, every day, every hour and every second, he was wondering how to write, in order to write the novel well. There are countless scrapped manuscripts.
In the meantime, in order to survive, he went to be a sought-after to others. The continuation of a thousand words, I do n’t know how much I have taken. Just for the income of two or three thousand yuan a month, so that he can fill his stomach, and continue to support him in fulfilling his dream.
It was not until "Sinking" caused splashes of water that his days only became relaxed. But even so, this return cannot fully compensate for his previous hard work. Although it is more than the following, he is still unbalanced in the face of the previous themes that are better, the audience is wider, and the recognition is higher.
But now, Yun Zheng gave him the opportunity to prove himself, so that he saw hope. Knowing that you are not bad at writing, understand that suspense novels, is not not a chance to become a top IP.
Even if he understands, Yun Zheng is more for the profit after the network drama is broadcast. But this kindness of knowing the encounter has made him unrequited.
The best time has come. If this is not the case, then you can only admit that you are a waste.
Putting down the phone, the screenwriter rubbed his face fiercely, turned on the computer, and once again invested in the modification of the script. He discussed with the director yesterday and felt that there is a plot that can be simplified, and it seems that he can add another detail to make this drama more vivid.
The writer thinks that when he wrote this novel himself, his vision was still too narrow. Nowadays, if you change it into a script, you must remove all the deficiencies.

Regardless of the mood of the screenwriter at the moment, the book "Sinking" really ignited at first sight. The following progress has directly developed into a state of national popularity.
Hand-painted circles, fan circles, net-text circles, video clips, and drama songs are not just meager. On other platforms, the shadow of "Sink" is almost everywhere.
As for the end of the website, the website revenue of "Sinking" has always been at the top of the literature website revenue list. And this is just the first step in Yun Zheng's plan.
In the second step, Yun Zheng reached out to all major network broadcasting platforms. That's right, he has to do follow-up ads. However, the model of Yun Zheng's advertisement is still intriguing.
The first film of "Sinking" will be released soon.
"It's really rich and has no place to spend it! A movie that hasn't even finished casting, has even started to film a flower to advertise?"
"Nima is teasing me!"
"I don't understand the direction now. But I can only say that it's good to have money."
The rebuttals and doubts of people in the industry have arisen again. But this time, they were still very clever. They didn't say it to the public. They just expressed their opinions in a small circle.
It stands to reason that they have been beaten repeatedly, even if they can no longer understand it, they should be a little calm, and do n’t set up such a death flag that the dog will bring. But there is no way. Yunzheng's methods for creating momentum are all methods that they simply cannot understand. He even thinks that they are wasting money and useless work. Therefore, even if they were beaten many times, they still couldn't understand why Yun Zheng did this.
But this time, so surprised, but far more than them. When the official film crew of "Sinking" said that the first version of the film was about to be announced, netizens were equally shocked.
Because it is marked that the film is 1, there are no characters.
"Without characters, how can it be called Pianhua? Haven't you selected Yuan Jiu and Luo Yaoyao as the protagonists?"
"I don't understand, but after all it was made from poison carp, I still look forward to it."
"Well, in fact, I think it's good to have no characters. In my heart, no one can perform the performance of praying. Although I know that Yuan Jiu's acting skills are good. But I still can't make up.
"I feel so too."
"Seconded."
With the publication of the official book of "Sinking", more and more people participated in the discussion. And the expectation of the film flower is also growing.
However, in these heated condemnations, two days later, the film finally came out. But in such a short span of tens of seconds, almost all of the public's sense of anticipation was raised directly.
Unlike ordinary suspense films, this piece of flower can be said to be quite literary. The voiceless and calm tone of the voice-over, along with the fast-switching background, displays the delicate layout in minutes and perfectly presents it to the public.
As for the almost erratic sentence at the end, do you guess the ending? But unexpectedly it gives a strange and cold feeling. What comes next is huge curiosity and expectation, want to see all the content after being filled completely.
At the same time, Yun Zheng's video was not just meager, but was put into several online media platforms at the same time, and the position of the other advertisements was before each video playback, during that advertising period.
For the general public, the most annoying thing on the network playback platform is the period of advertising time that lasts for tens of seconds before the video starts. Every time it's toothpaste, washing powder and shower gel, it's almost like going back.
The appearance of the film "Sinking" has unexpectedly become a vivid existence that can make them shine.
"I'm going! This flower was also taken very well!" Sinking "... the suspense book that became popular recently? After reading this, I want to see it."
"Go, go! I've finished reading it, pushing it, it's really beautiful."
"My mother, this flower feels so good! It's almost exactly the same tone as the sunken text!"
"This turned out to be an advertisement. I was quite surprised. For the first time, there was an urge to refresh the page and read the advertisement again."
"I was originally a member, so I logged out in order to see the advertisement. I feel like I am not alone."
"You really aren't. It's so good to shoot without a character. I hope the follow-up will be so good!"
But for a month, the flow of the crew of "Sinking" has been rising, and finally even more than last year's movie, which is said to be the top big ip drama, and the popularity of the people is even higher. Almost there, even people who don't read the Internet, when they mention "Sinking", they will be somewhat impressed.
In a month and a half, a top-notch ip was born under the witness of the entire network.
Convinced. This time, both insiders and outsiders were completely convinced by Yun Zheng's methods. And in the web circle where "Sinking" is located, a new way of creating momentum has also been discovered.
But in the end, the gap between the articles is there. Follow-up authors who use the same methods to try to get higher ranks, although their profits have skyrocketed, they cannot reach the same height as "Sinking".
So far, Shen's cast selection audition and preliminary preparations have finally ended perfectly and can be invested in the subsequent preparations.

For those who like to watch TV series, this year is undoubtedly a year worth looking forward to. Two of the unfired TV series "Shen Qingcheng" and an online drama "Shen Qing" will meet you in the summer vacation.
Especially after "Sinking" has undergone a series of momentum, it is conceivable that after the summer vacation is broadcast, its heat will become higher and more amazing.
"Now the child is terrible." Yan Jing's side, Gu Yun was eating with others. At the dinner table, many people mentioned Yun Zheng's recent developments and couldn't help but sigh.
"No. I want to say, that momentum, as long as the director is not too trashy, basically a big explosion is sure to come. The big explosion of the online drama, 啧啧 啧, this step is too good. Don't look at the scale than the TV series Let go a little higher. But at this point, there will be miracles. "
"It must be exploding. Someone under my group took the newcomer to the audition and said that the director has a little skill in tuning people."
Gu Yu on the side heard this and lazily added a sentence: "Yun Zheng is a personal essence. Without any skill, how can he be seen in his eyes."
In the end is the Yun family. Gu Yu didn't say the last sentence. Thinking of Gu Yan's words a few days ago, the smile on his face couldn't help but widen a bit.
Sure enough, he followed Yunzheng to eat.
Yun Zheng said that the director of the "Sinking" crew will be his own in the future. Even with a future film emperor Yuanjiu. Calculating in this way, he really was willing to pick up this soup.

Gu Yu was relaxed on the other side, but Yunzheng in Xingcheng was already too busy.
This time, Yun Zheng has too many things to do. Seeing that the final exam is coming, Yun Zheng has to be busy with his studies, and he has to cooperate with the publicity of the crew, which is comparable to the top.
The bigger the stall, the more things to do. The "Sinking" crew finally got on track. At that time, he had to give Yun Zheng a final notice.
Yun Zheng's total live broadcast time is not enough. If he can't make it up, he will probably lose his qualification to participate in the annual Internet celebrity feast.