Chapter 45: Good day is over

知名 The world's leading car companies have launched crazy all-electric car propaganda around the world. After the new electric car solved the three fatal flaws of battery life, battery life, and stability, the market's response immediately appeared.
Iceland in Northern Europe is the first to respond positively. In order to Iceland's beautiful natural environment, the Icelandic government officially announced the full implementation of the new automobile environmental protection law in Iceland. Starting next year, it will ban the sale and use of gasoline-powered vehicles and fully implement all-electric vehicles.
Of course, Iceland is just a small country, and there are not many cars in the entire country. However, the launching countries in Europe and the United States have also launched policies to promote the development of electric vehicles. They have introduced tax, financial subsidies, and electric vehicle charging. New policies to promote the development of electric vehicles.
There is no doubt that these policies are promoted by car companies in their respective countries. These car companies have extremely huge influence in their respective countries. Now is the time to seize the electric vehicle market. Based on your country, look to the world and the countries behind them. Are very supportive.
After all, the automobile industry is an extremely large industrial chain. There are tens of thousands of auto parts alone. The derived companies do not know how many. There are many benefits in boosting the economy, promoting employment, increasing taxes, and so on.
The global media, experts of all kinds, and so on, naturally also show their willingness to welcome the new electric cars. In this era of environmental protection and economy, electric cars are environmentally friendly, affordable, and more important in the long run. The economy is naturally a big hit.
如此 Under such fierce propaganda, the traditional fuel cars that have already been in the Red Sea are even worse.
The headquarter of Modu Huaqi Group. As one of Volkswagen's two partners in Huaxia, Huaqi Group has always had a very good life, relying on the OEM business to rely on the huge market of Huaxia That is also a mouthful of oil.
But in recent days, the days of Huaqi Group seem to be having a hard time. In a conference room of the headquarters building, the heads of Huaqi Group have come together and are holding an emergency meeting.
"Let ’s take a look at our sales in the past week. This week we can almost say that we have n’t sold even a car. Major dealers across the country have stopped taking delivery to us, and some dealers have even returned goods. Requirements. "
Chen Chenping said very seriously to the latest sales data.
As a large company that produces and sells millions of cars annually, relying on the ability to brand foreign car brands. In addition to the huge market of Huaxia, Huaqi Group has always been very good. No ambition, no thinking about being a state-owned brand, and relying on the country's auto policy has also been interesting, becoming a global top 500 company.
However, the sales situation this week is simply unbearable. Regardless of the brand's cars, the sales are completely stagnant, and the 4S car stores across the country have not sent money to the group to pick up the goods, and the entire Huaqi Group was completely panicked .
"The situation has been investigated clearly. Major world-renowned car companies are launching brand-new pure electric vehicles with very favorable prices and financial subsidies, so the market is currently in a wait-and-see state. Our nationwide major car sales stores Sales are almost completely stagnant, and even the new car that has just been launched recently has not been sold. "
"Of course, it's not just the brands we own. The situation is the same for all automobile groups in the country. Sales are completely stagnant, and it is difficult to sell even a car."
国 An Guowen, the director of marketing and sales in charge of market research, explained his research situation.
The bosses who were talking about his words were relieved, as long as it was not so bad for their own family, there would be nothing to say if the whole market was like this.
Anyway, for a large state-owned enterprise like Huaqi Group, when the market is good, it ’s full of oil, and when the market is not good, you do n’t need to worry about bankruptcy. Such a large group has many industries and huge employment population. The country I'm sure I won't sit idly by. The bosses, no matter what, live a very comfortable life anyway.
"I have to make it clear to you that major car companies around the world are now launching new pure electric vehicles. Volkswagen and GM who have cooperated with us have no intention of continuing to cooperate with us in the field of electric vehicles. "
Chen Ping looked at the expressions of the people, and his heart was helpless. State-owned enterprises and state-owned enterprises are like this. The internal relationships are intricate and very complicated. Sitting in this conference room may not be capable, but there must be a relationship behind everyone.
In the past, he could still live a good life by the automobile development policy of state-owned enterprises. Now he seems to see the end of the day. In the new electric vehicle field, all the previous partners have no plans to continue cooperation.
不得不 Here we have to mention Huaxia's auto industry policy. In the past, Huaxia actually had many own car brands, such as the Jiefang brand cars, Changchun cars, Great Wall, Chang'an, etc. that had history textbooks.
随着 However, after the reform and opening up, after the policy of vigorously introducing advanced foreign production technology was introduced, major domestic automobile groups have chosen to cooperate with foreign automobiles in order to learn the advanced technologies of others.
Everyone knows the final situation. It ’s not known if the technology has been learned. Anyway, the cars running on domestic roads will soon become Wanguo vehicles. There is no Huaxia ’s own car brand. All automobile groups have been reduced to OEM survival plants for foreign cars.
Don't look at all of them, which are huge in the world's top 500, but can only be mixed in China. All OEM cars, core engines and gearboxes are all imported from abroad, only assembly, some are not important. Parts are produced in each other's country.
The result is that the major foreign car companies simply rely on selling engines, gearboxes and brands to continuously extract massive profits from the Huaxia market every year, and these major domestic car companies have all become OEMs. Of the independent national brand disappeared almost overnight.
This is the reason why all the cars on the domestic roads are all IWC cars, but there are no Chinese brands.
Some people will ask, why do these global auto manufacturers not directly export cars to Huaxia, but why they want to cooperate with these domestic auto companies?
Because China ’s tariffs on purely imported cars are very heavy, the same BMW sells more than 300,000 Chinese yuan in the United States, but it has to buy 600,000 Chinese yuan in China. The extra hundreds of thousands are almost tariffs, which is why some people You'll find why buying a car abroad is cheaper than buying it at home.
Relying on this policy, these domestic car companies are proud to survive. Even if they give people a brand, because of the huge market of Huaxia, these automobile groups can also be very nourished, one by one among the world's top 500.
似 It may seem like a powerful Fortune 500 company, but it is just a small baby under the protective wall. Once the protective wall is gone, all these car companies will be 100% finished.
Huaxia claims to be a large automobile manufacturing country, but the number of cars exported to foreign countries every year is simply unbearable. In 2017, the number of cars exported to China by foreign countries was only 1.06 million. It is important to know that the total number of cars sold in 2017 exceeded 90 million. The proportion of cars exported to the world is simply insignificant.
Moreover, you may not know what state-owned brands Chery, Great Wall, JAC, and Changan are exported cars, and the Shenzhou Wuling Hongguang is the main force among them.
And those top 500 auto companies that OEM the major foreign auto makers cannot export a car because their fate is to produce cars for these foreign auto OEMs and sell them in China. If they want to export, they must Use your own brand.
Having said that ~ EbookFREE.me ~ everyone should be able to understand why Huaqi Group will panic, because the foreign auto manufacturers working with it have no plans at present to continue to cooperate with Huaqi Group to survive electric vehicles, at least for the time being Is such that.
The reason is very simple. The production capacity of Atomic Matrix batteries on the side of Xinghe Technology is temporarily limited. The major car companies have a relatively small share, and they are not enough. Where can there be extra batteries to cooperate with these domestic car companies? OEM.
What's more, there are only a few car companies that have gotten the share of atomic matrix batteries this time, which means that the entire huge market is shared by these few companies. The markets in other parts of the world are still not satisfied for the time being, and they will definitely not cooperate with you .
The old fuel car cannot be sold here, and the new electric car has no way to participate. This is the situation faced by Huaxia and other Chinese auto companies.
As soon as Chen Ping's words came out, these Huaqi Group executives in the entire conference room finally managed to move slightly, and finally understood the current situation. It seems impossible to live a good life like before.
"If they don't cooperate with us, their car will never be sold to us."
Someone said without hesitation that this is the key to the survival of these car companies. Purely imported cars have too much tariffs and prices are too high, which will definitely affect sales.
"No ~ they can, because the major car companies have huge subsidies from their respective national governments. In addition, our China BYD Group also seems to have a new battery technology and has launched a new electric vehicle. Look, it seems very anticipated. "
"Our good days are over ~"
Chen Ping shook his head helplessly and said.
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