Chapter 845: Luxury brand

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In the internet age of entertainment to death, personal brands are gradually becoming a brand new part of the market. The business empire built around "David Beckham" has truly become a brand, bringing the characteristics of the times to the extreme .
The NBA officials fully encouraged this development trend, maximized the superstar's market appeal, and established a strong dominance on the social networking platform. Now, the NFL is also opening new doors.
However, pleasantly surprised. So far, the fashion shows of the NFL players have only been "surprised" but not "joyed" for the time being, and everyone is still in the preliminary exploration stage.
Admittedly, it ’s a quick and effective way to attract eyeballs like Cam Newton ’s bold and outrageous dress. Compared to his performance on the court, his press conference dress has already triggered more on the photo wall. To discuss more, under the environment of national entertainment, Kam's personal reputation has risen rapidly.
However, Lech ’s planning and conception of Lu Ke do not need too exaggerated modeling, and return to Lu Ke ’s own style and habits. At the current stage where everyone is in the process of exploring, perhaps it is a good thing. After all, all the top players in the entire NFL are now feeling the stones crossing the river, looking for the right way for them.
In the face of Lech ’s sudden proposal-in Lu Ke ’s opinion, it was a sudden imagination with no idea and no foundation. The first reaction in Lu Ke ’s mind was to refuse, "too much trouble." He blurted out, "Before each game, the tactical manual is already troublesome, and you still need to consider these things? No, I don't think this is a good idea."
Lech smiled dumbly. "No need to think too much. Five minutes is enough, even three minutes. With the exception of jerseys and sportswear, your usual style is OK. Taking your own comfort as the first criterion." But look at the landing Ke still had a disbelieving expression, and Lech had to shake his head gently, "You know, JJ is also starting to change his clothes every press conference now?"
watt? JJ-watt?
"Is the JJ in our mind now the same person?" Lu Ke thought this was incredible.
Lech nodded and affirmed, "JJ's clothing is a suit, every match is a different suit, and the accessories of the square and the watch are all different." Then Lech added further, "The so-called fashion is not to let You walked on the runway for the show, but dressed in your own style ... "
"Build your own image, Barabara. I know." Lu Ke took the initiative to take Lech's words. The mischievous tone of voice and a big white eye meant that it couldn't be more obvious.
Leh didn't care. He snapped his fingers and said, "Yes, that's what it means. Only people who really know how to manage themselves can succeed, both on and off the court."
After a pause, Lu Ke didn't continue to refute or vomit, and Lech expressed his affirmation gently, "You only need to insist on yourself, but, one thing, you need to expand your wardrobe, just follow Your preferences. Exactly, after the signing of today ’s sponsorship agreement, you can spend a lot of money. "
"Squandering", this is the last joke of Lu Ke about sponsors.
Lu Ke couldn't help but wonder, "So, what brand is it, can it be revealed now?"
"Of course. I don't want to make you rude in front of the brand." Lech didn't deliberately create suspense, and he simply gave the answer, "Rolex."
Rolex, a Swiss watch brand, after a hundred years of precipitation and development, it has become one of the world's top brands. After 20 years of wind and frost, it is still the same as Patek Philippe, Jaeger-LeCoultre, Earl and so on. Maintaining a leading position in the industry; and their antique watches are extremely resistant to falling, and each auction is still the target of collectors.
In October 2017, Rolex's "Paul-Newman Dayton" entered the auction house, and the final transaction price, including commission, was as high as $ 17.52 million. It also broke many world records, including the most Expensive stainless steel watches, the most expensive auction watches in history, the most expensive Rolex in history and so on.
Even top-notch collectibles that cannot be bought with money.
After Lech dropped the suspense bomb, Lu Ke once envisioned many top brands, including Gatorade, Pepsi, Volkswagen, and other brands that were beyond the expectation, but I never thought it was Rolex!
Lu Ke narrowed his eyes slightly, revealing a look he didn't believe. The first reaction was not joy and shock, but doubt. He subconsciously thought he had heard it wrong. "Rolex? Are you talking about the Rolex watch?" "
Lech asked back, "Apart from watches, is there any brand called Rolex? That is infringement."
"..." Lu Ke blinked, not knowing how to answer it, his thoughts turned around, and the question still blurted out, "Why?"
Lech adjusted his sitting posture and turned to face Lu Ke. "Why are you so surprised?"
Lu Ke opened his mouth slightly, "Because that's Rolex!"
In one sentence, Lu Ke's inner surprise was revealed. After gradually reacting, he couldn't help but smiled and explained, "If I remember correctly, it should be one of the world's highest market watch brands. , Picking the spokesperson is the top of the top; but what is more unexpected is ... "
After a short pause, Lu Ke then added, "I am a rugby player. I have nothing to do with watches. So ... why?"
Lech tasted it carefully and gently agreed with his jaw, "I can answer your second question first. Rugby players do n’t wear watches, but they have fewer opportunities. Tom Brady is currently signing Movado, in my memory, should be a four-year contract. The top watch brands do not exclude cooperation with professional players, but their choice needs to be more cautious. "
"Then, let me answer your first question again." Lech could notice that the doubts in Lu Ke's eyes still did not dissipate, so before Lu Ke opened his mouth, he first raised his right index finger, indicating a stop, and continued to explain , "Rolex is top in the industry, but also Nike and Adidas are top in the industry."
"If no matter the quality and scale, I now have more than fifty brands seeking sponsorship and cooperation." Lech said lightly, and then successfully saw Lu Ke's surprised expression, Leh raised an eyebrow, " Remember what I said at the beginning? Your commercial value far exceeds people's imagination. "
This is the truth.
Reich has absolute confidence in Lu Ke. He always believes that the future belonging to Lu Ke is incalculable.
Of course, Lech also admitted that he was able to reach cooperation with top brands such as Rolex, and even the four elite quarterbacks could not win the endorsement. This is definitely a breakthrough negotiation in his career and no doubt about his work. The most important affirmation: the sword is not old.
Lu Ke still does not have much real feelings. First, he has not seen those endorsements; secondly, the number of bank accounts has not changed dramatically; thirdly, he has never seen it on the streets or TV screens. Through their own ads. Everything, from Lech ’s mouth, still does n’t have much realism.
"Is there a name I have heard?" This is Lu Ke's response, not the usual way. I heard that there are more than fifty brands seeking cooperation, not jumping up and down without excitement, not crying and howling with excitement, or even no He cheered joyfully and celebrated, but asked the "normal" question lightly, which seemed too abnormal.
"You know you are a freak, right?" Lech couldn't help but spit out.
Vincent sitting in the driver's seat suddenly put out a sentence, "Are all the talents in the journalism department like this?"
Lu Ke couldn't help but chuckled, "That's not necessarily, high-quality students are very rare. So, I will take the sentence just now as praise."
Lech shook his head gently, but he still answered, "Gatorade, Pizza Hut, Pepsi, Budweiser, Chevrolet, etc. all proposed cooperation intentions."
There is no doubt that these are the top brands named worldwide, and their market share and commercial value are unique, even compared to Rolex, it is definitely not inferior.
But the more top brands, the more difficult it is to negotiate cooperation. With Lu Ke ’s existing achievements and qualifications, it is one thing to awaken brand manufacturers ’intention to cooperate. It is another thing to truly achieve cooperation. The entire negotiation process is definitely not that simple. .
What's more, Lech has already made a draft of Lu Ke's brand image. He does not want to sign an endorsement contract casually. Every product must be carefully selected; further, for the endorsement contract period and portrait appearance The occasion, the form of sponsorship cooperation, etc. all need to be carefully sculpted.
So far, Rolex is the only brand that the two sides have reached a consensus, which has also become an important first step for Lu Ke towards the top players. Of course, this is also the brand that Lech spends the most energy and time on, and cooperation is a win-win situation that comes naturally.
"Wow." Lu Ke sighed involuntarily, "Now I finally feel a little real. By comparison, Rolex is still very exaggerated, but it is not so confusing after all. Wait, you mean, I will later Can all the clothing, food, housing and transportation be contracted by the brand sponsor? "
"If you want to." Lech nodded in affirmation. "But, Bambi, when you really reach a sufficient height, you will realize that you still want to choose according to your own preferences. You can do whatever you want. Choosing the product you want, brand sponsorship is a burden. "
Lu Ke spread his hands and said in a spit tone, "That will be the future. For now, my salary has not reached that level. So, let's go step by step."
Lech raised the coffee in his hand and made a tribute gesture, "So, today is the first step. How is this first step, how does it feel?"
"perfect!"