Chapter 1562: Dismantling the live broadcast platform routines!

Thursday, April 11.
Magic City, Langya Broadcasting Headquarters.
Zhu Yan sits in front of the computer, tapping the table lightly while checking the work report sent by his subordinates
"Well, two more promising newcomer anchors were dug from the Rabbit Tail live broadcast, but unfortunately another one was snatched away by the Yiwai live broadcast."
"I said that we are going to deal with the rabbit tail live broadcast, but it is still inevitable that Weiwei live broadcasts secretly stabbing a knife in the back."
"Forget it, all legitimate business competition is inevitable."
Since Qiao Liang made the safety statement on the rabbit tail live broadcast, the two anchors of Langya Live and Waiwai Live, who have been poaching the rabbit tail live broadcast, have intensified and even began to gradually test the bottom line of the rabbit tail live broadcast.
The frequency of digging people is getting higher and higher, and the digging people are also starting from some insignificant small anchors to some leading anchors who occupy key areas on the rabbit tail live broadcast.
It's just that in this process, there are still some small frictions in the anti-Tengda League's Langya live broadcast and Weiwei live broadcast.
For example, this time the anchors dug from the Rabbit Tail live broadcast were snatched by the two companies, and they also raised each other's prices.
Another example is the head anchor job-hopping incident that broke out just a few days ago. This anchor was originally an anchor on the Yiwai platform, but was later poached by Langya Live.
It stands to reason that since the two parties have joined the Anti-Tengda Alliance and regard the rabbit tail live broadcast as the common enemy of both parties, these small frictions and disputes should be put on hold for the time being.
It's just that this case has already been filed for a long time, and it is in the process of going through legal procedures, so it is not good to temporarily shelve it.
This amount is too large, and both parties are reluctant to easily accept it. This big anchor originally had a certain influence, so under the superposition of various factors, the heat of this matter was still not suppressed, and it burst out.
Neither Tuwei Live nor Langya Live paid much attention to this, and their goal is still to focus on the Tuwei live broadcast.
Because Langya live broadcast does not really need to pay the money, in the final analysis, it is the anchor who pays it himself.
The anchor can't afford to pay, then go to be Lao Lai, Langya live broadcast has clearly arranged in the contract as early as the contract, and will not give him the bottom line.
Since the two platforms won't have any losses, why bother to beat you to death? Wouldn’t it be good to earn the anchor’s liquidated damages happily and let the anchor do the work for himself for a lifetime?
Both Langya live broadcast and Waiwai live broadcast are very clear that the struggle between each other is just a disease of scabies, while the rabbit tail live broadcast of Tenda Group is a serious concern!
Because the rabbit tail live broadcast will really threaten the live broadcast mode of both parties!
Once the business model of Tuwei live broadcast is successful, the life of the two platforms will be difficult.
At this moment, someone hurriedly knocked on the door.
Zhu Yan looked up and saw that he was his assistant.
I saw him a little anxiously said: "Come on, Mr. Zhu, look. There is a new issue of "The Person in Charge" on the Tuwei live broadcast. They are really like Lv Mingliang from Upwind Logistics, and they have set the table with us! "
"The homepage of the Rabbit Tail Live broadcasts directly on the homepage 24 hours a day, and the videos on the Ali Island website also have millions of views!"
Zhu Yan couldn't help being surprised: "What did you say?!"
He could hardly believe what he heard.
I hurriedly opened the official website of Tuwei Live to check, I saw this video on the homepage of Tuwei Live, and it was in a prominent position on the homepage!
Not only that, but the account of this series of videos of "The Person in Charge" has been updated with this video!
Zhu Yan really did not expect that the Tuwei live broadcast would do such a wonderful job!
"What's wrong?"
"Hasn't Tuwei Live just issued a security statement showing weakness? This shows that their strategy is obvious. They don't want to directly conflict with us in the short term. Why did they suddenly make such a decisive thing again?"
The statement made by Qiao Liang before seems to be a sign of weakness and softness in Zhu Yan's view. This means that Tenda's recent struggle strategy may be in other directions, such as fitness, food delivery, games and other fields.
Otherwise, Qiao Liang would not say anything, wouldn't it be enough to keep silent?
In Zhu Yan's view, Qiao Liang's remarks are a kind of "declaration of peace", which has a soothing effect on the other two live broadcast platforms. And Zhu Yan also spotted this point, so he dug out the anchor of the Rabbit Tail Live with Weiwai Live to test the bottom line of the Rabbit Tail Live.
After all, there is a saying that takes advantage of his illness to kill him. Since Tuwei Live does not plan to resist now, of course he must be bullied to death.
If you don't make a move now, wait for the Tuwei live broadcast to slow down, and wait for President Pei to mobilize Tenda's resources, isn't the situation worse?
But Zhu Yan never expected that his judgment was wrong!
Tuwei Live did not ban the other two platforms from live broadcasting Tenda games, but directly used the column "Said by the person in charge" to lift the table!
An ominous premonition suddenly emerged in Zhu Yan's heart.
Because the previous issues of "Speaking of the Person in Charge" are still vivid, almost every time they hit the fate of these industries!
Now Zhu Yan's only hope is that Qiao Liang doesn't know much about the live broadcast industry, and he hasn't said a lot of ideas. In that case, the harm will not be too great.
This possibility is relatively small, but it does exist.
After all, Qiao Liang is just an acting person in charge, and his insights into the live broadcast industry are not necessarily so profound.
With a very nervous mood, Zhu Yan clicked on the video to check it out.
…
"Hello everyone, I am Qiao Liang, the acting person in charge of Tuwei Live Broadcast. Here, I want to share two things with you."
"The first thing is that several anchors of Tutail Live were poached by other platforms."
"The second thing was the astronomical liquidated damages of a certain anchor last week. The incident was a big deal. If you don't understand this, you can search for relevant information on the Internet."
"Maybe the anchors did not expect, and the audience did not expect that the sky-high liquidated damages really came."
"Today, I want to analyze the chaos behind the rapid development of the live broadcast industry from these two different angles."
"In the next few years, the live broadcast industry has developed rapidly."
"Compared with other industries, the live broadcast industry has very obvious advantages. For example, the head anchor has a huge income, relatively free time, and works as a hobby, which is highly sought after by fans."
"At the same time, this is also an extremely inclusive industry. Whether you are a retired professional player, a sly articulated beauty, or a sharp passerby, you can find your own position in the live broadcast platform."
"But many anchors who have just entered the live broadcast industry don't know that high net worth is often accompanied by high prices. They don't know that all gifts given by fate have been secretly marked for prices."
"Take the big anchor who switched jobs this time as an example. Within the contractually agreed time period, his income from the original platform was about 9 million yuan. In addition, the platform also spent nearly 10 million to sign up for him to participate in two variety shows. According to the contract, this money should also be included in the income. According to this statement, the anchor’s income on the original platform is multiplied by 5 times, and at least 100 million yuan of losses need to be compensated. The platform also obtained this lawsuit. The court’s support."
"Some people say that this is because the anchor does not have the spirit of the contract, and forcibly quit during the contract period, completely ignoring the old club, and being fined for liquidated damages is justified."
"There are also some people who say that platforms cheat anchors and sign unfair labor contracts, and claim that the sky-high compensation is not in compliance with the law."
"Of course, I don't want to evaluate who is right and who is wrong in this case. I believe the law will give a fair judgment."
"But no matter what, the mode of setting up and tying the anchors by liquidated damages is indeed widespread in the live broadcast platform. And the live broadcast platform has more than one routine."
"Today, I'll dig a bit deeper for everyone!"
…
Seeing this, Zhu Yan was a little panicked.
Qiao Liang didn't speak hurriedly, but this feeling was exactly the same as Lu Mingliang's feeling at the time.
Obviously, they all put themselves in an objective and neutral perspective, carefully analyzing this incident.
And the identity of "industry insider" did not cause any restriction to them at all!
This is the most terrible.
This is because people outside the industry, although objective and neutral enough, do not understand the inside story, and their words are full of loopholes, which is equally unconvincing.
Although people in the industry know the inside story, they often dare not talk about it. What they say only touches on the skin and the core.
In both cases, in fact, the impact will not be too serious.
But if people in the industry stand completely from an objective perspective and shake out all the content, then the problem can be serious!
Zhu Yan silently wiped the cold sweat on his forehead, and continued to look down.
…
"One of the routines of the live broadcast platform is wage arrears."
"Of course, the wages in arrears here are not really in arrears, but delayed payment. This is legally based, because it is obvious that the platform has to check and accept the results of the anchor's labor."
"An anchor contract must stipulate the effective popularity, and the live broadcast content must be manually reviewed, otherwise there will be some mixed time."

So legally speaking, after the platform has reviewed and accepted the labor results, it is in compliance with the law to issue wages for payment. But it is also because of the strong operability in such regulations that the platform will tend to be as late as possible. Wages are paid in a timely manner, with delays.
"The second routine of the live broadcast platform is false popularity."
"Except for Tuwei live broadcast, all other live broadcast platforms are fake popularity."
"When these platforms first started to make fake popularity, it is easy to be dismantled, but after a period of time, when all the audiences are used to this feeling, the fake will slowly become real."
"The key is that the platform can change the heat to more, and naturally it can also change the heat to less."
"There are many anchors who change jobs and say that the platform is deducting wages. However, the platform often uses the contract that the number of live broadcasts is not up to the standard, and the platform has the right to deduct the income of the anchor to deal with it."
"Combined with the first routine of delaying payment, it is easy for the anchor to create the illusion of'my salary is in arrears, and I am just quitting a job.'"
"But in fact, once a dispute arises, it is almost impossible for the anchor to provide effective proof, but the platform can prove based on the popularity data that its deduction of the anchor is fully in line with the regulations. In the lawsuit, the anchor is almost bound to lose. ."
"For these platforms, if you want to restrict and suppress an anchor, you only need to lock his popularity."
"Since the platform data can be manipulated at will, without the most basic authenticity, how can the task clauses that need to be completed in the anchor contract be truly completed?"
"The third routine of the live broadcast platform is to trick people."
"When the platform is digging people, it will inevitably consider the efficiency of digging people. Different anchors have different perceptions of their own popularity. Some anchors are good at bargaining, and some are relatively honest."
"When the platform is digging people, those who are good at bargaining can often get better chips, while honest anchors will be fooled to get a lower price. This is an unsolvable problem. As long as the platform is still unavailable This problem will never be solved by digging people in order."
"Because of the shrewd anchor, the platform is very difficult to deceive, and only the honest people can be deceived."
"Even when many platforms are digging people, they verbally promise that the anchors can help resolve contract disputes, but only verbally. Maybe it’s because of favors, maybe some other small favors, so that the anchors who have not been involved in the world will be treated to these platforms. Trust is created, and the head jumps up as soon as it gets hot."
"Because but soon they will discover that the platform won't pay a penny when a lawsuit is filed. Merchants only have benefits in front of them, and things must fall into black and white to count."
"However, many anchors actually don't have the ability to discern and distinguish. They believe what they say, so it's not surprising that they are fooled."
"Through these three methods, the major live broadcast platforms have started a melee. Because each other is constantly breaking through the bottom line, no company with a bottom line can survive the other party. In the end, only the live broadcast platform with the least bottom line and the most abundant capital can survive. In order to truly survive in this competition."
"Furthermore, such behavior without a bottom line will naturally become a guide and affect the content of the entire live broadcast platform."
"The live broadcast platform needs to be hot, and in order for the anchor to prove their worth, they also need heat, and they have to fall into the vicious circle of hitting and rushing to the list. Under the pressure of this collective heat, the live broadcast platform will inevitably do more and more. Acts that do not have a bottom line for the sake of popularity, indulge some live content that is hot but has no bottom line."
"The dug anchors thought they were in heaven, but in fact they just entered a pit that is bottomless and can't be climbed out again."
"But it is a pity that many anchors of the Tutail Live broadcast still did not understand this point. They were deceived by their empty promises. Once UU Reading www.uukanshu.com signed the contract, they carried a huge amount of money on their backs and wanted to leave. It's even harder."
"At this moment, someone may want to ask, is Tutail Live different from other platforms?"
"This is natural! The Rabbit Tail Live Broadcast uses a completely different model from other live broadcast platforms."
"First of all, Tuwei live broadcast does not pursue popularity. When watching live broadcast content, you must first learn an hour of content. This makes Tuwei live broadcast a lot of heat loss, but on the one hand, it is to remind Tuwei live broadcast itself, not for The bottom line is lost by the popularity; on the other hand, it is also reminding users not to sink into the false heat of live broadcast. Only focus and knowledge are the real wealth."
"Secondly, the rabbit tail live broadcasts are all real data, and there is never any falsification of heat. Therefore, the true value of an anchor can be accurately reflected by the real number of people in the live broadcast room, and there is no need to worry about fraud."
"Neither will there be such an unfair situation that obedience to the live broadcast platform will be heated, and disobedience to the live platform will be deducted.
"The most important point is that the anchors of the Rabbit Tail live broadcast are always free. We have no intention of restricting the freedom of these anchors. Only a free person can have endless creativity!"