Vol 2 Chapter 306: Stinging sales data

"What can I do for you?"
At the Santa Clara Cinema, when Friday's work was about to end, Zhou Xin welcomed a group of customers, "What do you need?"
"Neo's windbreaker, sunglasses and leather boots." The man said immediately, "There are backpacks and keychains...Yes, Neo and Trinity's dolls each come with a set."
After completing this business, Zhou Xin had no time to catch his breath, and said that the customer said, "I also want the surroundings of The Matrix..."
The last night show is over. As in the past, quite a few viewers after watching "The Matrix" will come here to choose some peripheral products. Windbreakers, sunglasses, dolls, backpacks, keychains and even Nokia pop-up phones are all popular Product.
After receiving more than a dozen customers who bought the surroundings of "The Matrix", Zhou Xin took a breath. The sales business in this week has been too hot.
"Can you show me Godzilla's model?"
After more than a dozen customers, someone finally asked about the surroundings of "Godzilla", Zhou Xin talked a few words with him, and the sale was made.
The surrounding sales are directly related to his income. Zhou Xin originally thought that with the arrival of the new weekend, "Godzilla" was released strongly, and his sales counter also had "Godzilla" and "Hacker ◎, Empire". The sales performance of the two major neighbourhoods will inevitably soar, and thus get more commissions.
In fact, there is always a huge gap with personal good wishes.
After sending away another customer who bought the surroundings of "The Matrix", Zhou Xin's eyes turned to the responsible sales area. The counter occupied by "The Matrix" was empty, and the places around "Godzilla" were full.
"Hey, George, it's off work."
A boy from the popcorn shop came over and said friendly. "Do you need me to help you store it?"
"Okay, Bate."
The two are good friends, and Zhou Xin didn't mean to refuse, "You are responsible for cleaning up the "Matrix" side, I will go to pack up the products of Godzilla."
"Does the "Matrix" merchandise still need to be cleaned up?"
Looking at the surrounding sales area, Bette said dissatisfied. "Almost empty! Your side is still full, I remember these "Godzilla" goods were on the morning, can't they sell it?"
Zhou Xin shrugged helplessly, the surroundings of "Godzilla" were too disappointing.
The dark night sky enveloped the North American continent, and when the sun climbed out of the horizon again, it came quietly on Saturday.
At the headquarters of Sony Columbia Pictures on West Washington Avenue in Calw City, the atmosphere has been a bit solemn since work, especially the secretary who walked into the office of CEO Oga Shinobu to deliver coffee. He didn't even dare to breathe, as if Michael Ovitz and Oga Shinobu in the room were the terrifying Godzilla on the screen.
The secretary brought coffee and hurried out of the office. Oga Shinobu and Michael Ovitz, who were sitting on two sofas, were silent, just looking at the statistical report in their hands.
Especially Michael Ovitz, if you observe carefully on his calm face, you can see the corners of his eyes beating slightly.
He expects "Godzilla" to have $13 million to $15 million in the box office on the first day, and he thinks it is still a conservative estimate, but when he gets the statistics from yesterday. The beating of the corner of his eye never stopped.
This is definitely not excitement, but unbelievable, unwilling to believe, and suspicion that what you see is not disappointment after seeing the facts!
But for so many years. How could Michael Ovitz fail to understand that statistics are more reliable than anything in Hollywood.
It's just that this truth is like Neo's hard to accept the real world that Morpheus said, making him unbearable.
"Godzilla" opened in North America with 3,310 theaters, with a box office of 8.42 million US dollars on the first day!
"This is too far from expectations!"
Looking at the numbers on the statistical report, Michael Ovitz came up with the thought, "Even if it fails to meet expectations. It's good to be able to pass 10 million US dollars."
The production cost of "Godzilla" is as high as 130 million U.S. dollars, and nearly 30 million U.S. dollars has been invested in the publicity expenses. How can such a first day box office be impressive?
This is his first packaged project after returning to the entertainment brokerage industry. How can he bear it if he fails?
"Why?" Oga Shinobu suddenly broke the silence, "Why is it like this?"
why? Why on earth? Michael Ovitz just gave a wry smile. But it can't give a clear answer.
The two people were so disappointed, not just because they lost the box office on the first day, after all, the box office on the first day in movie history was average, and there were not no movies that were super selling later.
They are so hard to let go, and more of it comes from the poor reputation of the audience.
"Godzilla" was released one day, and the audience rating was only 64%! This is the first day of the show. According to the normal trend, with the increase in the audience watching the film, this reputation will continue to decline, and it is almost inevitable that the passing line will fall.
And the movie that the audience's word-of-mouth defeat basically means that the box office is not strong enough!
In particular, Michael Ovitz heard his young assistant say that on the largest film and television website on the Internet-imdb, "Godzilla" scored only 5.3 points!
This means that the film's response to the youth community is extremely poor!
Of course, for the old-school Michael Ovitz, he still doesn't understand what is called the cyber navy.
He only knows that "Godzilla" is dangerous now, because "The Matrix", which is regarded as the biggest competitor, is moving forward firmly and steadily in the debate about violence, just like its director. Even if Sony Columbia Pictures and the artist management agency used the greatest power within the rules, they could not hold it back.
With 3,220 theaters, "The Matrix" netted $12.35 million in North America yesterday. Among all the films released at the same time this weekend, it firmly occupies the leading position!
There is also the audience's reputation. This film was released for more than a week, and the audience's reputation is still strong at 90%!
Looking at the numbers on the statistical report, Michael Ovitz suddenly felt that he was old and seemed unable to grasp the market dynamics.
In the meeting before the start of the summer vacation, he and Spielberg both believed that "Clash of Heaven and Earth" and "Godzilla" definitely have the ability to compete with "The Matrix", the result?
"Godzilla" is still good, but "Clash between Heaven and Earth", which was surrounded by many Hollywood giants, is the most miserable. Yesterday's single-day box office was only 3.12 million US dollars, which is a single-day box office on weekends!
Presumably Spielberg's old face is more ugly than himself?
At this moment, Michael Ovitz did not forget to comfort himself with others' misery.
Turning his head to see Oga Shinobu's miserable face, Michael Ovitz realized what he should do. Anyway, this was the film he was responsible for packaging. If it fails completely, it will inevitably affect the relationship with Sony Entertainment, and it will also be detrimental to the artist management agency.
"Dahe, the box office is only part of the movie's revenue." Michael Ovitz reminded, "Don't forget, "Godzilla" has peripherals. As long as the peripherals sell well, we can also easily achieve profitability."
"Yeah." Shinobu nodded.
At this moment, the office door was knocked. An assistant came in with documents.
"Mr. Dahe, this is the rough statistics of the peripheral sales just got."
Hearing the assistant's words, Oga Shinobu immediately said, "Give it to me!"
Receiving the document handed over by the assistant, Shinobu Oga looked directly at the data line, and Michael Ovitz was also looking there. He was also anxious to know the specific data of the surrounding sales.
I don't know when, that assistant has already left. Because Michael Ovitz couldn't see the contents of the file, he couldn't help but shift his gaze to Shinobu Oga's face.
Oga Shinobu's face was calm at first. After a while, it suddenly turned white, then red, and then white again...
Michael Ovitz has a bad premonition in his heart, this is definitely not excitement!
"Dahe..." He couldn't help but speak.
Oga Shinobi directly handed over the file, "Look at it for yourself."
After receiving the documents, Michael Ovitz's eyes were keenly captured on the data. A feeling of dizziness suddenly appeared in his head, but fortunately, he had experienced a lot and adjusted his mood instantly.
But the statistics made his eyes seem to hurt.
Yesterday, the sales of "Godzilla" peripheral products were $570,000!
Although this is only a rough statistic, it is generally conservative. But even if the real data comes out, it can’t be 20% higher than this figure. The peripheral sales of less than one million US dollars. For them who have invested heavily in peripherals and want to do a big job, What a mockery!
What's more, there is another statistical data here, which really makes the peripheral sales of "Godzilla" a mockery. The daily shipment of "The Matrix" peripheral products was roughly estimated at 8.79 million US dollars yesterday!
In a brief recollection, Michael Ovitz discovered that "The Matrix" not only received 12.35 million US dollars on Friday, and the North American box office reached 110.97 million US dollars, and the North American sales of peripheral products also exceeded 6000 in one fell swoop. Ten thousand dollars mark!
Duke Rosenberg is so difficult to defeat? Is his nickname of the king of summer files the most true reaction?
Michael Ovitz sighed in his heart, but his eyes condensed confidence, and said to Oga Shinobu, "This is the first day. We must not be discouraged and we must continue to work hard. "Godzilla" has no chance to stand up! "
Oga Shinobi looked at Michael Ovitz, and then nodded slightly. Sony Entertainment’s plan is to turn "Godzilla" into a successful series like "Jurassic Park". Anyway, continue. Promotion is their only way out.
This weekend, Sony Columbia Pictures has stepped up its promotion of "Godzilla", and this monster can be seen everywhere in the media and advertisements.
"Godzilla, an unprecedented giant monster, its movie is extremely magical and exciting..."
Advertising and hype like this are overwhelming. As a competitor, Warner Bros. will not be idle. (To be continued...)
ps: Let’s order monthly and recommended tickets