Vol 2 Chapter 448: First day of negative shock

"Chairman early..."
"Hello, Mr. Eisner..."
Passing on the promenade, Michael Eisner gently nodded to the person who greeted him, pushed the door into the office, sat in a chair, took a sip of coffee on the desk, no matter the temperature or the taste, there was nothing difference.
Putting down the coffee cup, he pressed the intercom and said to the assistant, "Kelun, send me the latest theater statistics."
After a short time, there was a soft knock on the door. After Michael Eisner called in, Cook Dick walked in with a report.
"I saw Coron was going to give it to you," he sat across from Eisner, "just by the way."
Michael Eisner took the data report, glanced at it, and frowned slightly.
"Although our public relations department has joined this online siege..." Cook? Dick knew what the information was and said, "but the effect is obviously not up to expectations."
"A good movie is accompanied by a good publicity," Michael Eisner shook his head, "It can't be easily defeated."
"But it actually worked." Cook Dick quickly said of the news he had received, "Warner Bros. External ≠▼, the first day of the announced "Two Towers" is expected to be 28 million US dollars, but many of them are I believe that the first day of the film will definitely break the single-day box office record created by Harry Potter and the Philosopher’s Stone last year."
A smile appeared on Michael Eisner's serious face, "In this respect, it can be considered a success."
Despite what he said, the self-deprecating in his tone is obvious. The box office of "The Two Towers" of $32.27 million on the first day is indeed somewhat different from the one-day box office record of "Harry Potter and the Philosopher's Stone" of $33.55 million. But how can it not be a failure?
Yesterday, I was informed by Michael Ovitz. He tacitly worked with Universal Pictures and Paramount Pictures behind the artist management company. In addition to these companies, Eisner also saw it. The shadow of several other companies is very obvious. Several major companies in Hollywood are tired of Duke Rosenberg who always takes the biggest and most delicious piece of cake from the summer vacation. Although he won’t go head-on with him and Warner Bros., he uses little tricks that are not too laborious. Opportunities to obstruct, but will not let go.
In fact, they all see very clearly that Duke Rosenberg has a team that often stirs up trouble on the Internet. Many of them are victims. They just threw the same method at his head. That's it.
But from the Internet public opinion last night, Michael Eisner knew that their actions had achieved certain results, but they were far from reaching expectations.
Duke Rosenberg’s online public relations department responded extremely quickly. The skill and ingenuity of guiding online public opinion is obviously not comparable to their newly established teams of traditional media groups. Especially after ten years, the other party has won a large number of supporters across the United States as a top director. , These people are still young people who constitute the main body of the Internet, they do not hesitate to stand on Duke Rosenberg's side.
Michael Eisner knows very well that Duke's Internet PR people are just a guide. These true movie lovers enthusiastically support public opinion with public sentiment and suppress the negative voices on the Internet.
Spontaneous support. This is a clever strategy.
With emotion in his heart, Michael Eisner put down the box office statistics and said to Cook Dick, "Let the Internet Public Relations continue to stare at "The Two Towers" and give me a summary report afterwards."
He also attaches importance to the role of online media and is determined to use this incident to practice his hands.
"It's a bit higher than my psychological expectation of thirty million dollars."
In the Lord of the Rings studio. Duke closed the folder in his hand and said to his public relations manager, "Pani, this incident will not be over, although we suppressed the negative voice. But we can't relax."
"I know what to do." Penny Kellys stood up, "If there is nothing wrong, I will go back first."
Duke nodded and opened the statistics. In one day yesterday, the audience's reputation of the film did not change significantly, but the imdb score quickly dropped to 9.2 points. Although the counterattack measures were very strong, his supporters and the film The voice of fans on the Internet is also loud enough, but the negative impact cannot be completely avoided.
Originally, Duke also thought that the film might explode on the first day of the box office. After all, the response of "The Fellowship of the Ring" was there. He didn't think that "The Two Towers" could break the single-day box office record in North America. It was just a negative comment. It has been circulating on the Internet for more than half a day, and it will definitely affect the choices of some viewers, especially new viewers.
Is Hollywood tired of me continuing to run rampant in the summer?
Duke saw it very clearly that such a large-scale negative comment should not be a masterpiece of a company, but he is not too worried. He is not a fool who does not know that he can sweep Hollywood by virtue of a good movie, standing behind him. It is the entire Time Warner Group.
It takes less than a day to suppress negative comments. Those supporters and taps have played an important role. Then they are still an important part of online publicity.
It’s easy to say that it’s not that simple to do it, but it’s not that simple to let the audience form a spontaneous wave of support under the guidance of the audience. One of the most critical links is to make the taps think that the things they support are definitely worthy of support. In other words In other words, it is necessary to have enough excellent content, which is the basis for the audience to transform into tap water!
Why is his navy black "Godzilla", "Pearl Harbor", Jessica Alba, Angelina Julie and others or in the film, the other party can not form such a counterattack wave?
A very important point is that their content is not good enough, how many supporters can they win?
After checking the time, Duke simply cleaned up, prepared to leave the office, and went to the editing room on the second floor to continue the post-production work of "The Return of the King". He just walked out and saw a person in charge of the Lord of the Rings Studio. Leading three people came over.
Two of them are very unfamiliar, but they are of Chinese descent from the black hair and black eyes. Although they have lived in this country for more than 30 years, it is easy for Duke to distinguish which are Chinese from Asians.
The other is a tall blond woman. A baby face is quite conspicuous.
If Duke remembers correctly, it should be a Victoria's Secret angel supermodel.
"Hi, Duke."
Seeing the person in charge of the Lord of the Rings workshop greeted him, Duke nodded to him, "Hello, Jeremy."
Immediately after. Duke saw that one of the two Chinese descent gently stabbed Jeremy, and Jeremy immediately said, "These are our two customers..."
Duke has always been more etiquette, and the other party is also a client, nodding to them separately.
Jeremy introduced in due time, "Duke, this is Edward Young, this is Pete Co. They are distributors of our peripheral products."
"Hello." Duke shook hands with the two of them. With a move in my heart, I couldn't help thinking of the surrounding sales, and asked, "Are you a first-line seller?"
"Yes." Pete Ke nodded, and Edward Young continued, "We run chain stores."
Duke became interested and asked, "Which of the newly launched peripherals sell best?"
"Two Towers" except for the peripheral products that continue "The Fellowship of the Ring". Also launched new peripherals, such as wolf cavalry, white robe Gandalf...
Pete Ke didn't even think about it. He replied directly, "Lord of the ring hanging chain, evening star pendant, white robe Gandalf, samurai Arwen, Legolas."
The answer was not too unexpected, Duke asked again. "Can you know the sales performance of your single store? If it is not convenient..."
"No problem." Peter Ke continued, "The Santa Monica Plaza store where I am in the past few days, the sales around The Lord of the Rings have exceeded 300,000 U.S. dollars. I haven't got other statistics yet, but all Many stocks in the store are out of stock."
He smiled awkwardly. "Edward and I came here to coordinate the purchase."
Duke could hear that Pete Ke runs a chain store, and the sales of the products around the Lord of the Rings throughout the chain are good, which is in line with his expectations. Compared to the box office, the surrounding products of the Lord of the Rings bring higher profits.
After briefly asking about the surrounding situation, Duke ended this simple conversation, and then went to the editing room on the second floor.
In the office on the first floor, Pete Ko and Edward Yang are working hard to obtain the quota of goods. Now "The Two Towers" shows a trend of surpassing "The Fellowship of the Ring". Many peripheral products are sold out. How can the opportunity to make money be let go?
Their business focus in May and June is around the Lord of the Rings, and in July around the Matrix.
Whether it's Pete? Ke or Edward? Young, they only have one mind. If you want to make money in this hot summer vacation, you must hug Duke Rosenberg's super thigh.
"Jeremy, 2 million dollars of goods are not enough!" Pete Ke said with a serious face, "I request a tripling. If possible, please give us all your inventory!"
"It's impossible!" Jeremy shook his head directly, "Pete, Edward, do you know? From morning to now, I have received at least 40 calls for goods, I can only give you these..."
"We can pay cash..."
"And in the future, as long as it is a Duke movie, no matter what kind of peripheral it is, we are willing to purchase..."
Outside the office, Miranda Kerr sat there, listening to the disputes coming from inside, thinking of the director I just met, and more curiosity in her heart. What kind of magic power does he have that can drive such a huge business? The group is spinning around him?
A young man suddenly walked into the outside of this office. He saw Miranda Kerr, and was stunned first, "Is Jeremy out?"
After subconsciously asking this sentence, he saw clearly the appearance of the young woman sitting there, walked over, and introduced himself openly, "Hello, beautiful lady, can you meet me? My name is Orlando? Bloom..." (To be continued...)