Chapter 63: Advertising show

"Hey, Jones! Allen!"
Sitting on the sofa of the rented apartment, Kunites yelled in the direction of the kitchen, "The halftime time is up, and the most exciting part is going on! Hurry up!"
"coming!"
Jones and Allen ran out one after another, each holding beer and popcorn, sitting next to Cunites, and asked, "Has Michael Jackson played? Today's game was too dull. The Dallas Cowboys were too conservative. They Mainly attacking with the ball on the ground..."
Allen just finished complaining, Jones gave him a beer, "Don't talk about the game, I have been waiting for Michael Jackson, I believe this will be a great performance."
"Have you heard?" Kunites said suddenly, "It is now circulating that Michael sexually assaulted a boy."
"I do not believe……"
"I don't believe it either..."
This topic is a bit heavy, and the energy of the three people is again transferred to the TV screen. Before the halftime performance, there is a brilliant commercial show.
"What will the first advertisement be?" Cunites seemed to be muttering to himself, "Chanel? Dior? Lauder?"
"I guess Versace!"
"It may be Tiffany≦↙,!"
Jones and Allen said one after another.
Most of the Super Bowl advertising shows are always opened with luxury commercials. These advertisements are based on gorgeous pictures and top models, which can always easily attract people's attention.
However, they all guessed wrong.
"Boom..."
The advertising time opened the curtain with a earth-shattering explosion. The flames from the explosion covered the entire TV screen, and the flames surging in layers seemed to be happening in front of them.
"This is..." Kunites's mouth trembled, and he felt that this scene was a little familiar.
"This kind of explosive technique..." Jones stopped the hand that was delivering popcorn into his mouth.
The flames rose, and a line of large characters appeared-bravely rushing to the island of death!
Then, it was the name of the director who was almost upset at the turn of last spring and summer-Duke Rosenberg's work!
"This is a movie trailer!" Allen put down the beer can and screamed, "Duke Rosenberg's new movie, his movie is finally coming out! I've been waiting for a long time!"
"To shut up!"
Because they interfered with the sound of the TV, the other two glared at him, and Allen quickly covered his mouth and stared at the TV with wide eyes.
A Hummer, a Ferrari, staged a life-and-death race on the streets of San Francisco. In order to escape, the Hummer set up obstacles when he saw what he saw; Ferrari, in order to chase, took shortcuts, took alleys, and broke windows.
Although only a short ten seconds, the Hummer's fierceness and Ferrari's lightness are vividly reflected.
"This is a car chase beyond "Life and Death"!" The three people murmured at the same time.
The roar of the motor, the rubbing of the tires and the ground, combined with the exciting music could not help but make their eyes fast and their hearts beating.
"This is a typical Duke Rosenberg format!"
The only regret is, how come there is no super explosion? This is not in line with the style of "Life and Death" that blows up the soul.
Just as they thought about it, a team of F-18 Hornets crossed the Golden Gate Bridge and flew over Alcatraz Island. One of them dropped a bomb and climbed nearly 90 degrees in a straight line. When they fell, the bomb seemed to have turned into their eyes, and the howling sound that broke through the air was their exclamation, and the ground getting closer and closer seemed to be hit in the next moment.
The picture is completely falling down at a high speed with the bomb as the first angle of view. The scenery of Alcatraz Island is getting bigger and bigger and clearer...
Finally, the bomb slammed into the island, and amidst the loud bang, the sky burst into flames, and the flames flew around like a meteor hitting the earth.
The three people wiped the sweat from their foreheads at the same time. At that moment, they completely regarded themselves as a bomb, and their hearts were trembling after the explosion.
"Come to Death Island, May 7, invite you to share the thrilling moment!"
In the flame of the explosion, another line of letters appeared, and Kunites read it again, remembering the time.
Allen on the other side jumped up directly, rushed to the calendar in the living room a few steps, turned to the May page, and made a lot of strokes on May 7.
""Break into Death Island"!" He shouted, "Our summer opening movie!"
In a detached house not far from the University of Southern California area where they are located, Johnson also took out a pen and wrote down the time in his memo while still muttering to himself.
"God, how did that director do it? This is a brand new movie technique! Just this explosion is enough to attract people!"
In an instant, he made the decision to watch the movie as soon as it was released.
Although'Super Bowl Day' is known as the most important unofficial holiday in North America, the office area of ​​Century City caa is still busy. Martin Bob is sitting in his office, his eyes just leaving the TV screen.
Originally, he wanted to see Michael Jackson. During this time, many unfavorable rumors appeared in the media. Caa smelled some unusual smells and immediately dispelled the idea of ​​poaching. The reason is simple, even if Caa is in the entertainment industry. It is strong, and it cannot fight against the entire society dominated by white people.
Unexpectedly, at the beginning of the intermission, he saw an advertisement for a film, and from the short commercials, he could even infer that it was a film whose quality might not be below "Speed ​​of Life", especially It’s the shot with the bomb as the first point of view. Even he couldn’t help but admire him a little. He had to admit that the little guy named Duke Rosenberg did have a unique shot in the impact of the shot. Views and experiences.
Such a person is not a customer of caa!
Thinking of this, Martin Bob called Lovett's phone, resisted the urge to scold the idiot, and asked the other party to come and see him quickly.
"Mr. Bob." Lovett sat on the chair cautiously.
"Have you seen the ad just now?"
Hearing Martin Bob’s question, Lovett nodded quickly, "Yes, I saw, they actually invested heavily in advertising in the Super Bowl..."
"What do you think?" Martin Bob interrupted impatiently.
"No movie has been advertised in the Super Bowl in the past, and the effect is hard to say." Lovett thought about it and said again, "The trailer can't explain anything. There are always times when audiences don't buy car chases and explosions. "
"What about Warner?"
"That one……"
In front of Martin Bob, Lovett did not dare to tell lies, so he had to say truthfully,
It is said that after watching Duke’s first cut samples, Warner’s executives have listed "Brave to Death Island" as the No. For a key project, an initial publicity budget of 15 million U.S. dollars has been set out."
The thing is very obvious, Warner Bros. is optimistic about the profit prospects of "Breakthrough Island".
"Warner will soon use the momentum of the Super Bowl to launch a publicity offensive." Martin Bob tapped the table lightly. "The "Interview with the Vampire" we collaborated with Fox has just finished filming. Time is not good for us, you go See Sean at Connery Manor, we also have to launch it in due course."
With caa's ability, it is not difficult to find out that there are still British agents in the film.
Just as Lovett was about to leave, Martin Bob said again, "Also, just say this is what Ovitz and I said. If something is really related to him, don't have another one!" "Island" is a Warner Bros. project. It is not an independent film produced by Duke Rosenberg. One violation of the bottom line is enough. If there is a second time, Caa and Twentieth Century Fox will not protect him!"
Although Warner has not issued any formal statements or protests, there have been several encounters at parties. Several senior Warner officials have expressed their dissatisfaction with him and Michael Ovitz very obscurely. If it really attracts Warner’s comprehensive To fight back, Martin Bob didn't even have to think about it, knowing that Hollywood companies including Twentieth Century Fox would choose to watch.
The traditional forces of Hollywood compete and cooperate with each other and have deep ties with each other. However, caa, which really rose in the 1980s and pushed up the cost of film production to the terror stage, is strictly speaking the public enemy of all Hollywood film companies.
This circle says that it is complicated and complicated, and that it is simple and simple. All competition and cooperation are actually centered on one thing-interest!
For profit, enemies can become friends, and friends can become enemies.
As a senior agent and a powerful figure in Hollywood, Martin Bob understands this very well. He is not sure whether it is related to Connery. He only knows that Duke Rosenberg has seriously offended him, and Kang Nali had a bad temper, especially after drinking and taking drugs. It was hard to say what decision he would make under impulse.
"Be sure to bring this sentence to Sean Connery!" He exhorted again at last.
"Yes, Mr. Bob!"
As Sophia Coppola said, Duke chose to temporarily forget the fire and devote himself to post-production. After the arrival of Super Bowl Day, Charles Rowan gave the entire studio a holiday, and Duke declined Naomi’s Invitation, choose to go back to Santa Monica to watch the game with his mother.
It's a pity that Mrs. Leah's energy is obviously not in the game, even when sitting in front of the TV, she still carries a pile of thick materials.
In some ways, the workaholic side of Duke was also influenced by his mother.
After watching the commercials of his own film, Duke was not interested in the remaining commercials and Michael Jackson's midtime performance. He simply took the thick colored copper plate book next to his mother and opened it. Liang, that is a model wearing a variety of underwear. Unlike the skinny models that are popular today, these underwear models are all bumpy.
Is it the new business of Santa Feia Advertising Company?
Inferring this in his mind, Duke's eyes turned to the brand of underwear, which was an unusually familiar name—Victoria's Secret!
Seeking recommendation! Seeking collection!