Vol 2 Chapter 789: Oscars also need hype

"What do you think is the biggest hit movie this year?"
On the other side of the Pacific Ocean, because a certain TV station has bought the relevant copyright but never broadcast it, those fans who care about the world's movie dynamics can only watch the live broadcast of the Oscars on the Internet.
Fortunately, the network has a higher degree of freedom, and it will not edit the awards ceremony in a mess like a night replay.
Wang Ziming was sitting in front of the computer, listening to the host and a guest of the website inside.
After the host asked this unnutritious sentence, the guest named Zhang Yibai immediately replied, "I think the hottest or most promising film is "Social Network"!"
The host asked, "Why?"
"It's very simple..." The guest was completely in the style of an Oscar expert. "At the Golden Globe, the biggest weather vane before the Oscars ceremony, "Social Network" was the biggest winner. According to the usual practice in previous years..."
Hearing this, Wang Ziming almost didn't squirt out the water he drank in his mouth. He has studied the film industry on the other side. Although unlike the live broadcast, this self-proclaimed expert, he also knows that there are not many Golden Globes and Oscars. Relationship, and in the important union awards, "Social Network" can only be said to have returned in a disastrous defeat, which has almost foreshadowed its Oscar ending.
The two were still discussing there. Wang Ziming switched the window and came to a discussion area where the discussion was quite lively.
"Will Duke get the second best director, Golden Man?"
This is the focus of discussion here.
"I will definitely get it, otherwise there is no fairness to the Oscars!"
The following continues, "Duke's two nominated films "Inception" and "Gravity" have more box office than all other nominated films combined!"
"Duke is the most popular director among the audience!"
Although most of the netizens in the discussion are optimistic about Duke's award, some people are still calm enough.
"The box office is of no use to the Oscar winning, and the old guys in the academy don't care if a director or a film is liked by the audience..."
As soon as this sentence came out, the discussion area became much quieter. As long as you know Hollywood a little, you will know that this is indeed the case.
When did the Academy of Motion Picture Arts and Sciences on the other side of the Pacific care about the audience?
As the red carpet kicked off, Wang Ziming returned to the live webcast. It's still morning on this side of the Pacific Ocean, and it's almost evening in Los Angeles on the other side.
As we all know, the ratings of Oscars in recent years have hit record lows this year. The Academy of Motion Picture Arts and Sciences and the Oscar Organizing Committee have spent huge sums of money to build the most luxurious crystal stage in history, aiming to capture people’s attention visually. According to Duke, it was developed by Broadway set master David Rockway. The stage design for the 83rd Oscar Awards Ceremony designed by Ernest was decorated with 92,000 Swarovski crystals. A spectacular "crystal waterfall" is formed to create a fairy tale world.
This year’s Oscar Organizing Committee not only refurbished the stage decorations, but also boldly reformed the specific viewing links. During the awards gala, the organizing committee will follow the example of the "Super Bowl" and intensively broadcast the upcoming Hollywood blockbusters to strive for more. Eyeballs also get more advertising fees.
The organizing committee also deliberately added interactive links to give full play to the enthusiasm of the audience.
It can be said that in order to save the Oscar's declining ratings year by year. The college and the organizing committee really plan to fight.
You must know that in the past, the Oscars ceremony was basically the second and third most popular program in the United States. Except for the Super Bowl-no programs and events can compete with it-there are almost no real opponents, but in recent years the ratings The decline in ratings and audience ratings has already made Hollywood feel a crisis.
Propaganda, hype, and eye-catching boos are the only ways to increase ratings.
Of course, if the academy is willing to consider those movies that are popular at the box office in important awards, the ratings will definitely not be a problem. It is a pity that the college would not do so easily.
From another perspective, the decline in Oscar ratings is inseparable from the college's increasingly conservative and niche choices.
Maybe the academy feels that the highlights it throws are not attractive enough, or maybe it's just media hype. Just two days before the awards ceremony, shocking news that the Oscar winner list was leaked was posted online.
In this list, "Social Network" will win three awards for best film, best director and best photography; while another hit film "The King's Speech" will only receive the best costume design and the best makeup. Technical awards; in terms of actor awards, Leonardo DiCaprio unfortunately lost to rival Colin Firth and missed the actor, while Natalie Portman will defeat a group of powerful players with "Black Swan" The opponent won the best actress Oscar.
The list also claimed to have the signature of the new academy's rotating chairman, Sheryl Boone Isaacs. Amy Adams will win the Best Supporting Actress Award, and the Best Supporting Actor Award will go to Christian Bell, and the best director award winner is "Social Network" director David Finch.
Numerous media were in an uproar. Almost all the entertainment media began to hype the incident. The media collectively asked questions on the eye-catching page-is there a time when the highly confidential Oscar winning list is also leaked?
The Academy of Motion Picture Arts and Sciences came out to refute the rumors.
"This list is absolutely false," Leslie Unger, spokesperson for the Academy of Motion Picture Arts and Sciences, responded in an interview with the media. "PwC is still making the final statistics on the votes, and the results of the awards are announced. Before, only two people would know the attribution of the award. The college will not inform the winners of the results in advance, let alone issue such a list of awards."
Generally speaking, Oscar leaks are almost impossible.
The Oscar selection is a rigorous process. The well-known accounting firm PricewaterhouseCoopers is responsible for overseeing the selection and counting process. Since they took over the Oscar counting work, there has not been a leak.
After the ballots are collected, PwC will send two credible vote-counting supervisors to supervise a team in a secret place for the final vote-counting until the list of winners comes out, divided into two letter-packed bags.
Only these two supervisors knew the final selection results, and on the night of the awards, the two men took two cars to the Kodak Theater on different routes to prevent them from encountering traffic jams and other accidents at the same time. The whole process seemed Foolproof.
However, only the rotating chairman of the college and the rotating committee of this session know whether there are any tricks.
Perhaps, the big guys in the academy saw a fake list on the Internet and deliberately wanted to take advantage of the hype to increase the attractiveness of this year’s Oscars; or perhaps, this list was faked by them, deliberately adding topics to the media and the public. ...
You know, there is no convincing conclusion about the theft of the Little Golden Man at the beginning of the new millennium.
The Oscar, which represents Hollywood's highest artistic achievement, also requires hype and gimmicks to attract audiences. In this era, business has penetrated into every corner of the film industry. Even the most artistic behavior in this industry is ultimately inseparable from business.
As the sun approached the horizon, Duke appeared on the red carpet on time with Scarlett Johansson.
As in the past, he is still in a straight traditional black dress, but Scarlett Johansson next to him is too beautiful and fashionable.
Scarlett Johansson is wearing a handmade purple tailed evening dress from Docle&Gabbana. The slim design and floral lace make her look elegant and unique, while the open back and perspective details add to her charm.
"If your hairstyle is more refined, it will be even more perfect."
When walking into the interview area, Duke said to Scarlett. Scarlett gently grabbed her carefully managed blond curly hair, and replied disapprovingly, "Your fashion vision has never been very good."
Duke shrugged, acquiescing to Scarlett's statement, and the two stood up and walked into the interview area.
On this occasion, the reporters asked nothing more than routine questions, basically focusing on their views on the awards they were nominated for.
"In a few hours, you will know if I can win the prize." Duke's answer is also quite routine.
In contrast, Scarlett has to say a few more words, "Among all the actors who have been nominated for best actress, my age is the youngest. The other four are excellent actors. They are more qualified than me. Get this little golden man."
It doesn’t matter whether anyone believes this kind of remarks. The important thing is that almost all the nominated actors are saying this. They are obviously creating a humble and peaceful public image.
In fact, Scarlett knows very well that her chance of winning is at least 30%. The biggest competitor is Natalie Portman. The roles and performances of the two are basically on the same level, and the rest depends on others. How is the work done?
At the critical stage of voting, Duke used Benjamin Milleppe’s ex-girlfriend to make a fuss, which will inevitably offset some of the advantages of the other’s pregnancy...
As Duke walked into the Kodak Theater, he came directly to the second row of "Gravity" and "Inception".
"Godmother..."
Loosing the arm of Duke, Scarlett took a quick step and hugged Mrs. Leah tightly, "Godmother, I'm so glad you can come!"
Mrs. Leah patted her back gently, "My dear, I will always witness your glorious moments in person."
In the past few months, she has been in contact with her old friends in Hollywood.
After Duke and Mrs. Leah greeted, Scarlett sat in her place, perhaps by coincidence. Next to the crew of "Gravity" was the crew of "Black Swan". When she turned her head to watch, she happened to see Natalie Portman was observing here, and the two eyes directly collided. (To be continued.)
PS: Ask for monthly and recommended tickets!