Chapter 113: competition

Today's media reports, especially online media, may have a discount on authenticity, but the timeliness is quite well-controlled. Any eye-catching news is a striking title, which is eagerly sent out, fearing One step late. The premiere of "Super Energy Office" is still in progress, and various reports have appeared.
According to the process, the media first took a lot of photos of the participating guests. Based on the enthusiasm of the actors such as Yun Hao, they also selected the key points of the interviews of the crew to send out one by one, just like brushing the screen. It's just that these answers are quite satisfactory, and even the prediction at the box office is very conservative, and there is no breaking point. Fortunately, it was Qi Yan's turn to be interviewed afterwards, and this man lived up to the expectations and said words that would easily cause gossip and obscure psychology in the masses.
The media people present were overjoyed and thought of a stimulating title. They quickly sent out the video and even the edited text, quickly attracting a lot of attention. As soon as this report came out, the fans were happy to see it, and passers-by watched it lively. Those who did not believe could still find an excuse to persuade themselves not to believe. Shu Zimu and Qi Yan had always given the impression to the outside world that such a piece of evidence would not be of any use to them, but it turned out to be the premiere of "Super Energy Office". Looking at the waves and looking at the twists and turns, it can be regarded as a contribution to their investment income.
After the movie screening ended, the media felt that the film could make money, and the attitude was a little better. The official reports afterwards were also mostly praised. Film critics are fast, and they sent out their reviews when they went back that day.
Compared with the media, the independent film critics are much more critical. Compared with whether the film can make money, they value things like connotation, deep thought, beautiful enough pictures, and professional acting. In other words Say, is there any forced. As a purely commercial film, "Super Energy Office" is still a domestically produced commercial film. The plot is a familiar routine, and there is no bright spot; the strength lies in the rhythm and the progress of the plot, and this point is rarely emphasized by film critics.
Fortunately, the special effects and actors’ acting skills are not behind. Although the ideological connotation is not deep enough, it also emphasizes that the sincere feelings of the peers trusting each other in life and death are emphasized. I gave a fair evaluation, and did not spray "Super Energy Office" into a bad film.
There are even highly-reviewed film critics, and they also compared the other powerful competitors of "Super Energy Firms" with the two Chinese New Year films of the big guides, predicting that the box office of "Super Energy Firms" will definitely top the list.
In the entertainment industry, this kind of stepping on one step is very sensitive, unless the object of stepping is already a recognized group of ridicule, otherwise it will easily cause strangulation and scolding. In particular, "Super Energy Firm" and the other two films are still competitors. At this time, several movies have just begun to be released. The public has not established a relatively uniform impression, so it looks like "Super Energy Firm". Bian gave the film critics the benefit of letting him step on competitors to do the same promotion. It makes people wonder if he is the undercover sent by the other party.
Fortunately, the person in charge of propaganda responded quickly and greeted various media first, so the critic's words were not fired, and not many people knew it. It was considered to eliminate a pinch. In addition, he didn't step on the other two movies, and even talked about some advantages, but he was particularly optimistic about the "Superpower Office", and he really couldn't pinch anything, so in the end there were only sporadic other two. Fans of the movie protested. Until several movies were released for a few days, the audience's evaluation was basically clear, and no one paid attention to this.
On the first day of the release of "Super Energy Office", the box office broke the 200 million mark, but the next day another blockbuster Chinese New Year film "The King of Prosperity" followed the release, and the box office of "Super Energy Office" was suddenly thinned. Quite a few, down to the early 100 million.
This is what everyone expected, the people involved in the crew are not in a hurry. "Super Energy Office" has relatively a few advantages in film layout, and it is also a commercial film. The box office trend afterwards is mainly determined by the quality of the film. The big guide word of mouth and star effect, these can only flicker to the show. Just a few days at the box office.
They have done a lot of homework for the competitor with a great threat, such as "The King of Prosperity". Although the opponent's team is bigger than them and they seem more compelling, but even so, everyone still treats their own works. More confident. Shu Zimu is the same.
"The King of Prosperity" is a historical film, the main line is the conspiracy, the tone is naturally more serious and heavy, and it looks certainly not as enjoyable as the "Super Energy Office". It is not particularly pleasing in the period of the Chinese New Year film. Of course, with the production of "The Prosperous Age" and the cast members, it is absolutely competitive whichever schedule is put, as long as the quality is good enough, what theme theme is not a problem. However, Shu Zimu did not feel that the quality of the "Prosperous Age" could crush the "Super Energy Office". On the contrary, from the feedback after the premiere of "The Prosperous Age of Kings", it seems that the quality is not as good as that of "Super Energy Office".
The ratings on the viewing software in the next few days also verified this. The number of ratings of the "Super Energy Office" has steadily increased, but the score has remained above 93, and at most occasionally floats up and down by 01. It can be seen that the reputation is good and very stable . On the contrary, "The King of Prosperity" has a score of nine points on the first day of the release, but it has been declining slowly since then. It has fallen to 82 in two or three days, and it has finally stabilized. However, this stability is not true, but the result of the score is artificially locked. It is conceivable that if not locked, the score of "The Prosperous Age of Kings" will probably continue to fall.
Just locking the score does not mean that you can also lock your mouth. There are still more and more complaints about "The King of Prosperity" on the Internet. Many people expressed their disappointment. I didn't expect that this is the big production that the famous film director joined. The scene is indeed quite grand, but the plot is almost unbelievable. The character behavior is inexplicable and good. It is simply an insult to the intelligence quotient of the audience if the Quanmou movie does not engage in the 36 strategies of vertical and horizontal connections, and that a philosophical thinking will always prevail.
On the contrary, most of the feedback to Superpower is better than expected, there is no original work, the special effects are very cool, the plot is very smooth, there is no urine point, and the effect of passing time to relax is good.
The box office trends of the two films also gradually showed differences. In addition to the sudden drop in the box office the next day because of the homepage of "Sheng Shi Huang Tu", the "Super Energy Office" has remained stable and slightly increased in the next few days. status. The single-day box office of "The King of Prosperity" is the same as its score, which is obviously and continuously falling. It can be said that the first round of the competition between the two films has already achieved results.
Shu Zimu also went to see "The King of Prosperity", and went to the cinema with Qi Yan in a low-key manner.
Qi Yan packaged a lot of events for the "Super Energy Office" and issued the ticket to the employees of his company as welfare. There are several companies in the real estate energy network, and employees in the Beijing headquarters alone issued thousands of tickets in one breath. The employees went to see the "Super Energy Office" together, but Qi Yan, the boss, was in the screening room of the "Golden Prosperity" next door.
Although the online evaluation of "The King of Prosperity" is not good, other people's opinions are only for reference. A movie has to be watched by itself to have a say. Qi Yan was busy at the end of the year, so Shu Zimu took the time to relax and take him to the cinema to relax. By the way, he also looked at the competition's films.
Qi Yan doesn't like to watch movies very much, nor is it a fan of any director, actor, movie series or even a production company. It belongs to the kind of people who basically do not take the initiative to watch movies and don't care about watching them for many years. But now he is a fan of Shu Zimu's screenwriter, and there is another film and television company, and the demand for watching movies will follow.
"The Prosperous King" invested more than 300 million, and the distribution company gave a guarantee agreement of 1.8 billion at the box office, which can be said to have high hopes for this movie. Of course, according to the current situation, it may be a little difficult to reach 1.8 billion at the box office. Despite this, Qi Yan does not feel that the investors and distributors of this film are fools, and there are certainly reasonable reasons for daring to put a bet on it. Although this 80% is a failure experience, it is also good to learn from lessons. Therefore Qi Yan intends to analyze from the perspective of investment when watching movies.
Fortunately, he did so, otherwise it would be difficult to stick to the end of the movie. Shu Zimu is similar. He does not look at it from the perspective of a pure audience. Instead, he analyzes the script of the movie with the theoretical knowledge of the screenwriter while watching. During the period, it is inevitable that a small difference will be made to move part of the attention from the movie to Qi Yan. . After the movie ended, I was relieved a little.
The attendance rate they watched is okay, but most people are absent-minded. There are many people who go out halfway and do not know whether they are going to the toilet or directly leaving the scene. Even Shu Zimu heard someone falling asleep Snoring.
After leaving the movie theater, Shu Zimu shook his head and said, "No wonder this film is not well-rated." The location of "The Prosperous King" should be a large-scale commercial production, but in the way of expression, it has gone in the direction of literary and artistic films, which has many meanings. The indistinct white space, the rhythm also seems erratic, not compact enough. Moreover, it also tried to dig out some deep-seated connotations, such as the struggle of human nature, etc., but the result was that the commercial effect was not good, and the literary and artistic films were not.
Ordinary viewers don’t have the patience to watch the slow motion of a drop of water falling on the ground and the actors’ motionless eyes and plays for a long time. Those who just want to relax or relax in the movie won’t bother to think about a long shot where the director has no characters. To express anything, they will only feel confused for some reason. As a professional screenwriter, Shu Zimu can see a little, but I have to say that he still doesn't like this movie, both from the perspective of the audience and the peers.
Needless to say, the audience's point of view is that by reading what Shu Zimu writes, his own taste belongs to the more general people, and he prefers to see stories that are painful and smooth than tangled and implicit expressions. From a professional point of view, Shu Zimu will also appreciate those excellent literary and artistic films, but the "Sheng Shi Huang Tu" is not a literary and artistic film, but a combination of two ingredients that have not been cooked. Taking into account, the result is that the audience for both ingredients is not pleased.
Such a "Prosperous Age of Kings" will obviously not be an opponent of the "Super Energy Office".
Shu Zimu came to this conclusion. The second day after they watched the movie, "Super Energy Office" suddenly had a lot of bad reviews, and the single-day box office of "The Prosperous Age" suddenly kicked back, exceeding I got my first day box office.