Chapter 435: Risky propaganda

The method Ye Su said looks more complicated, but the truth is very simple.
It uses people's curiosity to achieve the purpose of attracting people's attention.
Promote that Genesis is going to release a new car first, and it's best to get everyone knows it.
However, the propaganda was pretending to be mysterious, not revealing information about the new car at all, creating a mysterious feeling.
Then use this mysterious feeling to get everyone's attention to their new car.
Human curiosity is very vigorous. The more you don’t let people know, the more others want to know, and you will try every means to detect it.
If it is really impossible to know the truth, people will still guess the truth.
Such propaganda methods also allow people to give full play to their imagination and guess what this new car looks like.
In this way, the new car that Genesis plans to release will definitely become a hot topic, and there is no need to worry about no one paying attention.
"Is it possible to do this? Isn't it possible to cause people's rebellion? I always feel that this is too risky."
Although You Xueqin understood Ye Su's thoughts, he didn't quite agree with it.
This kind of propaganda is too risky. If it is not operated well, it will cause a negative impact and make people have a bad impression of the new car.
If you use conventional methods to promote new cars, although this method is not as effective as it is, it is better than adequate.
With Genesis’ current influence, it is enough to let people know about this new car.
Coupled with the fact that their company has enough money to advertise, there is no fear that no one will know this.
As long as the effect of honest publicity will not be bad, why use risky means?
As the CEO of the company, Xueqin You will of course choose a safe method.
It's not that she didn't have enough adventurous spirit, but just after she reached the position of You Xueqin.
She must first consider stable development, and then consider the issue of effect.
This is a matter of status, and the things that she and Ye Su have to consider are completely different.
You Xueqin's identity prevents her from taking risks, so she doesn't agree with Ye Su's ideas.
"Don't worry, as long as the operation is careful, it won't cause any adverse effects, and don't you think it's fun to do it? First raise everyone's interest, and finally give them a big surprise."
Ye Su still insisted on his idea and wanted to use this special propaganda method.
He was born to be an adventurous person, otherwise he would not personally drive the Iron Man brick armor last time to perform a special mission in Nanyang.
For Ye Su, whether it is scientific research or other challenges, all are things that excite him.
Too plain life is not what he wants, and only with enough stimulation can he be more engaged.
Although Ye Su wanted to take the risk very much, You Xueqin still didn't want to take it.
So she said to Ye Su again: "But if we promote this way, everyone's expectations will be raised to the highest. If our products fail to meet everyone's expectations, everyone will be disappointed in our new car."
You Xueqin also said what he was worried about, and that was a question of expected value.
When people find that the expectation is too high, it is not a good thing.
If they arouse all the interest, and mobilize them all.
In the end, if people's expectations are disappointed, they will be criticized a lot.
This is a problem of excessive expectations, and it is easy to mess things up.
This problem can be explained with a very simple thing. We can use sports to compare this problem.
Take the table tennis that the East is best at, and the two sports of the national football.
Table tennis can be said to be the strongest event in the East, and people have the highest expectations for table tennis in the East.
If table tennis fails to win the championship, it is a complete failure.
People have adjusted the expectations of table tennis to the highest level. As long as they are not champions, they cannot meet everyone's requirements.
As for the national football team of the East, that is another extreme example.
Everyone has no expectations for the national football team, and does not expect any results from them.
But if the national football team can achieve some small results, such as entering a World Cup match.
Even if the national football team is eliminated immediately after entering the World Cup, everyone can be satisfied.
At that time, you might still praise the national football team for doing a good job, even able to play in the World Cup.
This is the difference brought about by different expectations. As long as one project does not win the championship, it is a failure, and the other project is satisfied as long as the World Cup is played.
In this way, everyone can understand what You Xueqin is worried about. This is a very realistic problem.
After Ye Su heard You Xueqin's concerns, he didn't dispel his thoughts.
"Don't worry, don't you worry about our company's products? No matter how high your expectations, we can satisfy everyone."
Expecting something like this, Ye Su doesn't worry, because he has enough confidence in his products.
He believes that this new car produced by his company will surely meet everyone's expectations.
"But" You Xueqin saw that Ye Su still didn't give up, and wanted to continue to persuade him.
But before she finished speaking, Ye Su interrupted her.
"Okay, that’s all for the promotion. If you don’t worry, I’ll do it myself, and I’ll host the launch of the new car, so that there will be no problems.
Ye Su finally used the power of his boss to forcefully set the final plan.
When You Xueqin saw that Ye Su was ready to go on his own, he didn't worry about anything anymore.
Ye Su's popularity, You Xueqin, is still very clear, and there will be no problems with him.
"Isn't there a car show over there recently? The new car launch conference will be reported there. Then I will go to the car show in person to introduce our new car to everyone."
Ye Su was willing to give up this time, ready to personally do the propaganda work.