Vol 2 Chapter 328: Prepare for Double 11 Global Promotion Festival

Wu Hao stayed in Laozhang's house for one night after staying with him. Of course, because he was at home, he and Lin Wei naturally didn't live together at night.
After having breakfast the next morning, Wu Hao immediately resigned. And Lin Wei was not busy at home for some time because of the busy time. Therefore, to take this opportunity to stay at home for a few more days, to accompany his parents, Wu Hao had to go home first.
National Day soon after Mid-Autumn Festival, so the company is also in a relatively loose state. On the one hand, it is to allow employees to have a good rest and relax at this time, and on the other hand, it is also to prepare for the Double Eleven Promotion Shopping Festival which is coming soon after the holiday.
Sure enough, as soon as Double Eleven passed, the entire company entered a state of tension. Except for the research department and technical staff who continue to carry out methodically, every other department of the company basically moved.
As the biggest promotion festival of the year, every company hopes to have a good performance this time, so as to draw a perfect ending for this year. Although e-commerce companies have invented what is the Double Twelve Shopping Festival and the New Year Shopping Festival, the scale and quality are far less than Double 11.
Although they have already experienced it on Double Eleven Shopping Festival, this year's shopping festival is a bit special.
First of all, this will be their first global shopping festival after entering the international market. In other words, he will not only face domestic consumers, but also many overseas consumers.
The expansion of markets and consumer groups is definitely a good thing for them. But behind this good thing, a lot of problems have arisen, which have to be solved before the shopping festival.
First of all, it is the issue of the opening time of global activities. The domestic double eleven is sold from 00:00 o'clock on November 11, Beijing time. But the time zones around the world are different, so this event is on sale at different times of the day throughout the world.
This raises the question of whether it will be sold at 0:00 on November 11th, Beijing time, or at 0:00 on November 11, local time.
On this issue, everyone argues endlessly. Some people think that this is an activity we organize, and naturally we have to follow our time. We have the final say. Some people also believe that we should take care of local consumers as much as possible according to different conditions in different places, and adopting a time period suitable for the local area is more conducive to improving our sales performance.
In the end, with Wu Hao's final decision, it was finally determined that it will be sold at 00:00 on November 11, Beijing time.
When it comes to care, at this time we have not even taken care of our own domestic consumers, let alone overseas consumers. Who would put the sale at 10 o'clock in the morning at 0AM, but the discounts on the event could not be held up, so naturally there would be more buyers.
By the same token, if their event discounts are strong, this will be enough to make these overseas consumers forget about jet lag and wait on time.
So this is the second problem of their headache, and that is the preferential margin. Because of the comprehensive consideration of exchange rates, local market tariffs, and people's spending power, their products are also priced differently in different countries. It is certainly impossible to reduce prices uniformly, and only appropriate price reductions based on the local market.
For example, the original domestic price of the H2 intelligent voice assistant was 1,899 yuan, while the unified selling price of this product in Europe was 339 euros. After the discount, the domestic H2 intelligent voice assistant has dropped to 1599 yuan. In Europe, it has dropped to 299 Euros, which is easier to promote and sell.
It seems that the price reductions overseas are larger than domestic prices, but the overseas selling prices themselves are much higher than domestic prices. In addition, in order to encourage exports, the state will give certain export tax rebate subsidies to relevant export companies, so this makes more money.
Sometimes when we go traveling, it is very strange why the price of the same product we produced overseas is much cheaper than domestic, and it even feels like a loss.
Businesses will not do things at a loss. The reason why they are sold so cheaply and exported so aggressively is currently relying on earning subsidies and rebates.
The biggest headache for them is the sales methods and logistics in overseas markets. Naturally, they will not encounter difficulties in this regard, because we already have a very developed express network and e-commerce platform.
Basically you don't need to worry, these logistics companies will help you get it all. But overseas is different, and the situation is different in each country.
If they choose a suitable relaxation to drive this activity, this is also their headache. And all of their current products are produced domestically and then shipped overseas.
However, there are customs in all countries and regions. From transportation to customs clearance, this is a very complicated and long process. So before the event, they must first start shipping some products to various countries for storage, so that the event can be sold.
This is finally their biggest reliance and confidence in this promotion festival. At the press conference before, Wu Hao promised to launch a smart voice assistant equipped with 'super battery' in the second half of this year.
As these lithium battery plants are put into production one after another, Wu Hao will also honor this promise and will launch new equipment equipped with 'super batteries' from the day of the event.
The new intelligent voice assistant will have a battery life of about 70% higher than the existing equipment. In addition to the innovation of battery technology, Wu Hao's efforts in system and energy consumption. This makes this intelligent voice assistant far more than all existing smart wearable devices that imitate it.
In order to reflect the fairness of consumers who previously purchased this product, UU reading book www.uukanshu.com this new device equipped with a super battery will increase the original discounts. Domestic fare increase is 100 yuan, while in Europe it is 20 euro.
For the users who purchased the original lithium-ion batteries within one month before the event, Wu Hao also compensated them and will give them one month of related packages for free. For example, it can be some personalized smart voice packages, or it can be a month's right to use the intelligent simultaneous interpretation application.
Of course, for Wu Hao, they seem to lose a lot of money. But in fact, there is no loss for them, but a more effective promotion.
When these users are used to these paid feature packages, they will be inseparable, so they will continue to buy.
As for the original users who want to replace this super battery, Wu Hao also made related arrangements. The original domestic users need to pay 120 yuan to purchase 'super batteries' for upgrading, while European users need to pay 25 euros. The reason for this pricing is to stimulate users' consumption of new products.
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