Vol 2 Chapter 691: Raiders for young consumer groups

Corn finally couldn't hold it and took the initiative to cut prices. Zhang Jun mocked. Tong Juan smiled and said: "This is something that can be expected. After all, corn is not like us. It is a listed company and pays attention to profitability.
If we can no longer make a difference, I am afraid the stock market will collapse.
I think Android Xuebing's character should persist for some time. The reason for such a sharp price cut promotion must be pressure from shareholders. "
Wu Hao heard the people waving their hands and said, "I don't care whether this matter is the courage of the snow soldiers to break through, or the pressure from the shareholders. But from the point of view of the extent of this price reduction, it must have come from us.
And this time the price reduction is so large, it can be said that it is still very attractive among the young people, especially the student consumer group with generally low income or relatively low disposable consumption.
So how to deal with their impact and plunder on our products and markets is the most urgent problem that we want to solve. "
Although our products are excellent in performance, the price difference is too great. In the young and student consumer groups, we honestly can't compete with this low-end cheap product of corn.
Huang Zhihua said to Wu Hao: "Unless we also reduce prices accordingly, this may be better."
"No, now the price reduction is equivalent to falling into the price trap designed by the other party. In this respect, we can't beat corn." Tong Juan shook his head.
Price cuts will certainly not work, but can you try to increase the intensity of related promotional offers? For example, we can add 12 or 24 interest-free periods, and then formulate some student discount packages, such as giving away one year of free value-added services and so on. Zou Xiaodong thought about it and suggested to everyone.
"This can be tried, but I guess the effect is not great. The young people still mainly have no money, so the consumption capacity of our mid- to high-end products is relatively poor. And this is precisely the home field of corn, so corn has a natural home advantage again. "Zhang Jun shook his head.
Wu Hao said with a smile: "Can we turn their advantages into disadvantages?"
Turn into a disadvantage? The crowd looked at him wondering.
Wu Hao nodded and replied: "Yes, that is to turn into a disadvantage.
Why can corn attract young people and why it is popular among young people and students.
I think this has nothing to do with their product performance, mainly in terms of price, that is, the price / performance ratio they advertise.
Corn also understands that young people and students have low consumption ability, so it will take such a cost-effective way and quickly seize the large market.
But this is also the case. Corn gives the impression that it is cheaper and not high-end.
In the words of many corn fans, it was his net worth who made him a fan of corn, and the voice of who can afford to use corn. "
"Let's take a look at the fruit which is also very popular among young people and students. It does not take the cost-effective route, but the product price is very high.
But this is the case, but there are countless people sought after. I think this is due to its excellent performance, but also in the long-term image marketing of fruit.
It seems that fruit products are more advanced and fruit products are better.
Therefore, I feel that we must, like fruits, let these young people and students really realize the gap between our products and other products, and gradually establish our brand image, so that we can reverse this unfavorable situation. "
Wu Hao's words fell, and everyone nodded.
Tong Juan took the lead and nodded and said with a smile: "Mr. Wu is quite right. If we fight the price war, we are definitely not a rival of corn. So we can only work on the performance of the product and the reputation and experience.
In fact, President Zou just said that there is still a lot of room for operation. We do these promotional activities to attract these young people and students to consume groups, but not directly to attract them to consume, but to attract them to experience.
Only after having experienced it, knowing the gap between our products and other products, can these young people make a choice in choosing.
Moreover, the general herd psychology and the comparison psychology of young people are more serious. What the herd psychology sees and buys is what is called the fan traffic effect.
The psychological comparison is naturally vanity, which is very common among young people and students. Whether it is to compare learning or to compare other things, it is nothing more than to get the approval of others.
Therefore, I think we can proceed from this aspect to come to this door of Qiao Kan young and student consumer groups. "
That's right, I think so. Seeing Tong Juan agree with him, Zou Xiaodong said excitedly: "I think we can be more flexible in this one.
For example, do more advertising, or organize more promotional experience activities on the university campus, and even we can specifically draw a part of ourselves to sponsor and support some larger student activities.
This will help us increase our brand influence among these young people and student groups, thereby enhancing the competitiveness of our products among these young groups.
Even, I think, we can make a product for young people and student groups separately, and then find traffic stars endorsement and take the youth route. "
Hearing Zou Xiaodong's words, Wu Hao nodded, but then shook his head again: "Comprehensively, I agree to do activities and sponsor anything.
However, these activities must be well-planned ~ EbookFREE.me ~ In addition, we have experienced in our student days, and we also know what is going on with the sponsorship of student activities. So there is nothing wrong with sponsoring these cultural activities for students. The problem is that the money must be spent.
Therefore, the approval and supervision in this area must be strengthened, so as not to make us the head of injustice in the eyes of young people and students.
As for a new product aimed at young people, this ability is unrealistic. We have already promised to our business partners that we will not actively enter the low-end market.
If the promise is violated, our credibility will also be damaged, which is not worth the loss.
Secondly, a good product is itself an endorsement and the best advertisement, so I have always been very opposed to asking celebrities for endorsements. This has great limitations for the production of our products, especially because we do not take the sea route, the product models are limited, and they are not suitable.
After all, everyone has a favorite star, even if the star is excellent, there are people who do not like him, which is very untimely to put on the product. "After all, everyone has a favorite star, even if this star is excellent, there are also people who don't like him. This is very untimely to put on the product."
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