Chapter 155: All the way west

No one can imagine that the Vanderbilt family, who has put their main business in building an apartment and having a party, unexpectedly tried to regain the glory of their ancestors by intervening in supermarket chains. No longer satisfied with lace news, I want to show my strength in business again.
The entry of the Vanderbilt family marks the retail industry that has just been subverted, and it has officially attracted the competition of all parties. The Vanderbilt family is not the first. Morgan ’s prediction is not wrong. Boston First Bank The industry is indeed preparing to enter, taking a slice of the huge retail industry.
And they are not prepared as hasty as Vanderbilt, but they are prepared to add a little special features to their own supermarket chains, and they cannot be a poor imitator, otherwise, they will only follow the back of others' ass.
The Lowell family in Boston felt that the most direct difference in Boston's geographical environment was seafood. Seafood can be delivered to major cities, and the first wave of Maine immigrants filled their hunger with oysters, salmon, scallops, and clams. Later, Americans knew how to eat lobster, and the amount was cheap. Lobster was called poor chicken. No one will be able to buy or sell anything at hand.
Lobster has changed from the cheap food of the poor to the food of the average person. It is no longer a problem to arrive in Chicago. The differentiation of seafood including lobster is a breakthrough point after several family discussions.
Beautiful melody flows at the fingertips, sometimes melodious and sometimes frustrated. I saw the slender ten fingers dancing on the keys, and everyone watching them was fascinated. After the song was completed, Lowell carefully cleaned the piano and looked at Lawrence who came here, "Long waiting for my friend, Thank you for being so patient. "
"Members of the Lowell family will always be so elegant!" Lawrence couldn't help but admire. Although the Lowell family also belongs to Boston's fame, many literary youths have appeared in the family, from academic authority and astronomers to poets and pianos. Home, if not in the United States, is simply the nobility of the European aristocracy.
"Elegance has never been related to businessmen. Playing the piano is just my personal hobby." Lowell very carefully wiped the valuable piano. "When I see the latest piano, I can't help but want to put it He bought it and tried the latest craft of the Steinway family, it was really dazzling ... "
Lawrence sighed, not to be surprised to listen to piano knowledge for a while. German immigrant Henry Engelhardt Steinway established the Steinway Company in a small loft on Warwick Street in Manhattan, New York. When Henry founded Steinway & Company, he had produced 482 pianos. The first piano numbered 483 produced by Steinway & Company was sold to a family in New York for five hundred dollars.
Steinway ’s innovative design and exquisite craftsmanship were quickly recognized nationwide. And based on the piano company, it entered the upper class and built Steinway Village. Steinway Village is actually Steinway ’s own city, with its own foundry, factory, post office, park and employee residence.
For a long time, Lowell stopped embarrassedly and said with an apologetic smile, "This is my hobby. If you don't like to listen to me, you won't say anything. Is there anything to discuss when you come here? Real career? "
"The Vanderbilt family opened a supermarket chain in New York. We are still preparing for it, and there are already competitors." Lawrence said. "It seems that the competition will be fierce."
"It's quite unexpected. Members of this generation of their family don't seem to have loved their careers before. Are they all enjoying life? Of course I am also a person who likes to enjoy life." Lowell smiled embarrassedly and politely. Laugh, it's quite a lot when I say I'm not doing business.
"Don't be humble, you are enjoying life, they are enjoying it, but with the financial resources of the Vanderbilt family, it is really very difficult to do." Lawrence shook his head slightly, his mind was quite heavy.
Although the members of the Vanderbilt family have no business skills, the wealth left by their grandfathers is too generous. The wealth left by Henry before death is 200 million US dollars. Even now, Vanderbilt The wealth of the Te family continues to shrink, but it is still an astronomical number, and the number is stacked to a certain extent, which is also very scary.
"You are more concerned, the Vanderbilt family is not worth mentioning." After hearing Lawrence's ideas, Lowell reassured. "Do you think about the business scope of the Vanderbilt family? Mainly concentrated on the railway system, And it ’s the railroad system around New York. Since then, it has been lacking in other industries. What is this? The control of the railroad system is just tolls. Their home is a ticket seller, and it has no foundation in agriculture and animal husbandry. On top of that, there is no right to speak. Without the right to speak, the cost of supermarket chains cannot be reduced. As long as Sheffield responds seriously, the price war can kill the Vanderbilt family. "
"It is precisely because of this that we have to achieve a certain differentiation. The Sheffield supermarket chain has agricultural and animal husbandry products as the basis. We will purchase cheap seafood. If we cannot achieve the basic needs, we will add some of our strong places. For example, clothes and footwear, we still have an advantage in the field of light industry. After all, it has been so many years. "Lowell analyzed the situation of the retail market in a hurry.
In addition to investing in commercial banks, insurance undertakings and investment companies, these industries in Boston rely on these financial institutions to provide funds for the textile, leather, leather, shoe, clothing, food and chemical industries. Especially the textile industry is the top priority of these cross-control industries, which is their advantage.
"I heard that Sheffield bought the Coca-Cola company!" As another hill in the financial industry, Lawrence naturally also knew some news on the stock market, not later than Morgan discovered, "Maybe it is to work on the beverage industry."
"Then we put a variety of wines. In short, we can't follow them. We still need to differentiate." Lowell said while wearing his clothes. "I believe Adams thinks so."
"Speaking of wine, I really want to drink two glasses now." Lawrence smiled when he heard the wine.
"Is that the winery called Kennedy, is it a good place?" Lowell nodded, feeling that his friend's idea was good, and he should find a place to have two drinks.
Lowell did not think that intervening in a supermarket chain was a betrayal of an ally, and no field belongs to whom. Do n’t enter the retail business just because you are supporting electrification. There is no such truth at all. Is the Sheffield family ready to monopolize the consumer market of 80 million citizens of the United States? If he can do it, it is even better than Morgan.
Supporting electrification in the southern states, helping with financing, and intervening in the chain supermarket market are not inconsistent. Anyway, it is still in the stage of market development. Everyone can compete fairly, and there is no one who ca n’t touch anyone. There are not so many rules in business matters.
At present, once the Sheffield supermarket chain is launched, it has been operating in all major cities in the northern states, and has almost reached the limit, but this limit is only the limit of Sheffield. In the eyes of many people, this is far from the limit of the market. The population of the United States is mainly concentrated in the northeastern states, where there is still great potential to be tapped.
"It's as beautiful as a girl's curve!" Sheffield pinched the trial sample of the Coca-Cola bottle that had just appeared. She was very satisfied in the look. To be honest, the bottle is very comfortable to hold in the hand. The pinched place is equivalent to the female's thin waist. No wonder they can become classics.
In the bottled era, Coca-Cola could n’t breathe the pressure of Pepsi, and Sheffield thought that the big credit was on the bottle, tilting his head to Kandler,
Within half a year, most of the shares will be in cups. Use bottled drinks instead. "
"This will add a lot of cost?" Kandler hesitated. Can citizens buy it? I have to say that anyone is stubborn in one respect, and it is just that Kandler is not very optimistic about the development of bottled.
"The necessary cost increase is inevitable. If you do it well, this is a further start, and the shelf life of bottled beverages is longer than that of cup beverages. This reduces the deterioration during transportation. With a longer shelf life, there is no need to connect. Continue to open factories. Have you calculated this cost? You haven't! "Sheffield felt that Kandler was a bit of a petty person, but it's no wonder that this is the normal level for most people.
Naturally, the money to build the glass bottle factory was borrowed by Edith Rockefeller, which is all due to the burden of moving forward. With the temperature now warm, and with Arkham Mental Hospital, all the projects can be started.
At this time, Sheffield was going to leave Chicago for a period of time, not to miss the simple folk customs of Texas, but to complete the plan set down last year's busy and start his own wild west journey.
"It seems that the Vanderbilt family is in a place that is not commendable except for the railway. For the time being, observe and observe first. After all, anyone can enter this industry. Everyone competes fairly." Sheffield asked lazily, "This time I'll trouble you to stare at me for a while, otherwise I will lose money, and the money you borrowed can't afford it. "
"There are few people in the western states who can't see a few hundred miles. What is the danger of going there?" Edith Rockefeller couldn't help but complain. "How good it is to stay in Chicago."
"A woman has long hair and short knowledge, and I say it works, it works." Sheffield sneered with a cold face, how important it was to find a group of suitable industrial workers. This woman who doesn't eat meaty meat knows the ball.