Chapter 885: Uninvited Guest (6)

Chapter 885 Uninvited Guest (6)
"But if we follow the model of direct delivery from the origin, our stores have hundreds of products. For fresh fruits and other products that focus on the effect of origin, there are at least one or two hundred. Then if all origin purchases are implemented, It is bound to spend a lot of time and energy to roll out this network. This is a big problem." An employee of the marketing department said. "Moreover, fruits are all seasonal products. Once this season has passed, the maintenance of this purchasing network is also a problem."
Fang Zhiqiang nodded: "Yes, this issue should also be noted down. But according to my simple understanding, there are also supermarkets like ours on the Internet, which are similar to fresh food supermarkets, and then operate hundreds of varieties. How do they solve this? Questions, how to operate. This is to your marketing department to understand. Then we will copy and imitate, or open up a new situation, then we will discuss together, but at least, we must understand other people's models."
The people in the marketing department are a bit embarrassed at this point. After all, online fresh food has been on the rise for some time, but they have not included the other party's model in the research scope in time, and they are still stuck on the traditional competitors. However, Fang Zhiqiang did not pursue their responsibility too much, because he, the most important leader, did not detect this movement in time to guide the people under him. The biggest mistake was him.
"I don't understand these models of yours. However, the cost of each model is definitely different. I will calculate and estimate the cost increase that each model will bring separately. "Liu Yan is very straightforward and straightforward to start from what she is good at. "Logistics, distribution, warehousing, manpower, and packaging. It is estimated that the costs in these areas will all increase."
Indeed, as the Minister of Finance, Liu Yan certainly has to handle the most important cost.
"Logistics is indeed a big cost." Nie Qian frowned, "Basically what I see is the lowest 8 yuan upwards, and many are still 15 yuan. This one will increase as the weight increases. , Especially for fresh food, cold chain transportation is required, and the cost is higher, plus the packing box...Then our profit...doesn't feel that it is enough to offset the freight part?" Nie Qian said hesitantly.
Fang Zhiqiang smiled:
Don’t worry about logistics. The freight you usually see online shopping is added by buyers. In fact, the cost of logistics is charged. If you send a shipment, the courier’s contribution will reach 50%. %, so it is a very high profit margin, and it can be negotiated with the logistics company. If an ordinary Taobao shop can do more than 100 orders a month, you can basically get 3, 4 yuan or even each order At a lower price, contract to a salesperson or courier company. In particular, several major domestic logistics companies are almost all located in Shanghai, so there is more room for negotiation." This is too much for Fang Zhiqiang. Understood, so he didn't worry about it.
Not only was Nie Qian at this time, everyone looked at him in a bit of surprise. They didn't expect that Fang Zhiqiang knew so much about this, and thought he had actually done his homework beforehand. Only Liu Yan almost wanted to laugh: it is strange that Fang Zhiqiang doesn't understand, what is his background? Express delivery is his business.
Nie Qian immediately reacted and understood what was going on. Her expression was a little sad. The reason Fang Zhiqiang did the express delivery was not because of her.
But fortunately, the atmosphere was enthusiastic and there were many problems. This little episode, but no one cared about it.
After discussing this issue, other people also put forward their own opinions and envisaged problems. At the end, I wrote several pages full. Fang Zhiqiang took everyone to sort out again, what are the real key issues, and how to allocate them to various departments for investigation.
In the end, everyone received their own task, and according to the questions they sorted out, they went to investigate the online store.
"The most important task of the marketing department is how you coordinate the division of labor. The first is to investigate, the current online shopping of fresh food, which products are concentrated in. Secondly, where is the gap between these things and ours, price, quality, and their The specific distribution model and preservation of freshness. For this one, you can go directly to buy some online, and the financial will be reimbursed, and then everyone can share it. Don't say the boss is stingy when counting the benefits for you." Fang Zhiqiang said with a smile.
"The other thing is to find out, in addition to online shopping and traditional vegetable markets, supermarkets, and entities like ours, what are the emerging competitors, list out the specific ones, and then give them their business and sales models. , Including all aspects of procurement, logistics, personnel, management and control."
"Then notify the purchasing side to investigate and study the purchasing mode and location of online fresh food sales."
"And the financial side..." Fang Zhiqiang kept making detailed arrangements for everyone.
Such dependence means a new round of busyness and rushing. Fang Zhiqiang feels that the advantage of this is that his life becomes fulfilled at once. Facing a brand new field, the whole person is full of fighting spirit. But he also knows that this also means huge pressure, even more than the previous one when expanding more than a dozen stores at once. At that time, the most important thing was capital and land grabbing. Now it is starting from scratch. new project.
"In the past few days, you can be regarded as having a fair and honest reason to shop online during work hours." Fang Zhiqiang was having fun, laughing and joking with them.
An employee of the marketing department joked: "This is to turn a hobby into a job at once, and the hobby is gone." Everyone laughed together.
Fang Zhiqiang himself was not idle. After returning to the office, he started to open the shopping website and studied attentively. He not only listens to the data and reports that will be reported later by the people below, but the most important thing is that he understands the entire online shopping model better than anyone else, so as to ensure that, as a person in control of the overall situation, he can make correct Judgment.
I don't know, Fang Zhiqiang glanced over and was taken aback. The first is the online price, which is almost half lower than the price in his store. For example, a large number of cherries that are on the market this season are sold to 50 or 60 in his store. This price is normal. Yes, it’s not more expensive than other homes. After all, Jiajia now has a dedicated market research department to investigate and regulate the prices of competitors, but there are often more than 30, 40 or even more than 20 yuan online.
However, Fang Zhiqiang calculated it in his heart, minus all the links in between, and then the profit was 30% lower than the traditional fresh food, small profits but quick turnover, it is not impossible to achieve this price.