Chapter 887: Uninvited Guest (8)

Chapter 887 Uninvited Guest (8)
Nie Qian raised her hand without saying a word, and then said, "I support Mr. Fang."
Chen Qinghe's brows were still not loosened, and his tone was a bit heavy: "I understand what Fang Zong meant, and I will also support Fang Zong's decision. But just like Mr. Fang you said, now we are in the water. It is likely to be drowned. So how do we avoid these risks?"
Chen Qinghe picked up the thick stacks of reports in front of him: "Basically, I have studied them, but no matter what kind of plan it is, for our current scale, there are always high initial investment, capital and The personnel will be severely dispersed, which will cause inconvenience to the management structure, and there will be an unpredictable situation in later sales, which is what Vice President Liu just mentioned, which will bring us huge risks.
"Perhaps, we can try the water first." Nie Qian looked at Fang Zhiqiang hesitantly, and then at Chen Qinghe: "This marketing department is professional and has done research. I don't understand it very well. Let’s talk about a little bit of my thoughts. It may be too immature. I think we have a physical store as a backing. In fact, we can use the previous online as a supplement. You don’t need to make such a big move at the beginning. You can open an online store first. I don’t need warehousing or anything for the time being, so I’ll pick a store to test the water, because at the beginning we can’t expect much sales. Just send a few more people to the store to be responsible for online maintenance and sales, and offline Send these in a package. Combining what the party always said, you can negotiate a lowest price with the logistics company, and then send the orders every day. In this case, as an exploration period, we will find the most suitable network for us. Shop model, then go to transform. Of course, I don’t know about commercial things, and this idea may not be mature."
Chen Qinghe has been listening to her very carefully, sometimes nodding and frowning. His love for Nie Qian is true, but when it comes to serious matters, he won't talk about it. So he questioned: "But in this case, what are the characteristics of our online? And it is difficult to have an advantage in price, and competition with other companies is very unfavorable."
Nie Qian was speechless for a while. After all, she really didn't know much about this area, and her face flushed suddenly: "Sorry, my idea is indeed not mature enough, and many points are not so perfect. I really didn't think about this problem."
However, Fang Zhiqiang laughed: "Everyone understands what Nie Qian means, right? Let me tell you, my idea is actually similar to that of Nie Qian. I carefully compared the current online fresh food models. , I found that we don’t have enough capital to copy, and when we have enough power, the market will be divided up. So I’m thinking, combined with the external expansion mentioned by Vice President Chen before, we can make an online and offline combination ."
"Because I took a look, even the largest online supermarkets now only highlight a few categories that have competitive advantages, especially in the current season. Others are supplements, so we don’t need too much purchasing base. Even at the current stage, there is no need to consider the procurement base for the time being, because what we have to do now is to occupy the market. So we can choose a store close to logistics and operate as Nie Qian said."
"This is the pilot stage. If this model continues and the online store is profitable, then my next idea is to expand abroad. In nearby cities, each city will open one or two branches according to the scale. The branches are actually used as online warehouses. , And complement each other. Then you can configure a cold chain truck as a delivery terminal." Fang Zhiqiang summarized and summarized the advantages and disadvantages of the current concentrated online fresh food model to each of them, "This model is the ant The form of eating elephants is just one more online customer source. Others have not changed much from ours before, and it is easier to operate. To put it bluntly, it is delivery within the same city, which is similar to the current take-out model, but With our own logistics, we basically copy our current model after site selection in other cities. It's just personnel management, which is relatively loose from the bureau. We can also use this buffer period. To further discuss adjustments."
Fang Zhiqiang put forward his plan and gave it to each of them.
"In addition, the investment is relatively small. Basically, it is just adding one store in each city, and we can also focus on our selection in the city and proceed in batches. In this case, the financial pressure will not be great. But. The spread of the market will be relatively wide, and it will be relatively easy to open the situation."
Before, they planned to expand to other cities after gaining a firm foothold in Shanghai, but in that case, each city would have to follow the Shanghai model to layout, the risks would increase a lot, and the management would be more difficult. It takes a long time to implement, but now Fang Zhiqiang decided to abandon the traditional expansion and change to this flexible and simple model. In major cities, only one or two in a city will be opened in the early stage, and then online and offline are combined to expand. The speed is more than tens of times faster, and the online shop also ensures that even if there is only one offline store, the sales can cover the whole city. This is also the inspiration for Fang Zhiqiang to study online e-commerce these days.
"I understand, it is to add physical stores in other cities, and then you can take orders online and send orders in the same city from offline stores according to the city selection." Liu Yan carefully looked at the plan in her hand, thought about it, and nodded for a while: "In this case , The risks we discussed earlier can basically be avoided."
"If this is the case, it is more convenient than a one-time transformation to e-commerce, and the risk is small, the investment is small, but the customer base and profit margins have been expanded. And it can also lay the prototype for our expansion. This model It is feasible." Chen Qinghe also finally supported.
"Is the unanimous vote now?" Fang Zhiqiang asked them with a smile. His expression seemed relaxed, but in fact, this seemingly simple solution was the result of his painstaking efforts and comparison and exclusion from many modes. In the end, it took him a lot of effort, otherwise he wouldn't have the confidence to show them.
This time all three people finally passed unanimously.
"Well, then we will discuss two important issues, the development of online stores, and the first batch of physical stores for external expansion."
Several people began to discuss with each other again and again, and constantly put forward suggestions, which were then denied or supplemented, and improved a little. Finally, the first batch of new stores to be developed in five cities near Shanghai was determined, and then the online store was also handed over to the marketing department to operate, and the integrated department cooperated with the marketing department to complete the online store layout.