Chapter 439: Endorsement directory

So far, Meng Fan's "Shan Haiqiren" has published the eighth volume of the book in China, and the previous seven books have been in the process of printing. The highest sales volume is the fifth volume has reached 1.5 million, the rest Seven books have also broken millions and nearly one million, the total sales have broken tens of millions, the sales volume is very large, from the copyright revenues, this year's Forbes China writers list of the list of comics author list, Meng Fan is a must One seat, and probably the top.
Meng Fan thought about the domestic signing when he signed the neon, and definitely more than one stop. The time of sale is also ready to be listed in the ninth book. Of course, the signing ceremony is full of fans. It is ok to take any single book.
Comic is Meng Fan's original heart, so the first private event arrangement will definitely be the selection of comics signing, but also to reward the fans, and other fans who come to the time.
From the perspective of fans, the form of the signing ceremony is absolutely the least expensive and the most affordable. Both comics and Meng Fan can still be signed. The extra money is at most one ticket. Tickets are comparable to movies. Tickets must be cheap, and even Meng Fan is also prepared to drop the ticket to a point where it can't be lower. The market order is to be kept.
After the discussion of Damei Studio, Meng Fan contacted a new senior of Penguin Animation. I have already mentioned it before, but I have already prepared all the preparations and set up a professional team and some The venue conducted an intent exchange, only waiting for Meng Fan to determine the time and city.
Meng Fan informed that the time will be set in the ninth volume of the listing, the location of the temporary Hangzhou City, Shanghai City, the Imperial City, the deep city of the four cities, to see if the situation will be decided to increase.
After talking on both sides, Meng Fan made a phone call to Hu Yijing. She needed to ask her to help find a professional related to the signing conference. She needed a good resume for planning and coordinating, so as to help the studio quickly. The group here grows.
After that, I was sure to talk about the advertising endorsement. The phone was not clear for a while. Meng Fan was troubled by Hu Yijing to chat in Shanghai, just as Meng Caiwei had already come from Hangzhou to Hangzhou. The round of "slimming" can help Meng Fan to refer to and check on the side.
The advertising endorsement is definitely to be picked up, and the money is definitely to be earned. As for what to earn, now, in addition to preparing to buy a yacht that she likes for the future mother-in-law, it seems that the task of the "God of Wealth" is in demand. - This pothole mission requires a hundred million yuan.
In other respects, Meng Fan is really not in a hurry to use money. After all, comic income has now come to mind.
In addition to the one-line royalties, the electronic subscription of "Shan Haiqiren" on Penguin Animation Online is also very high.
The single-line royalty is not possible every month, and the penguin animation network's "remuneration" is issued on time every month. This part of the money is enough to support Meng Fan's expenses except yachts and loose money.
In addition, after the game, Meng Fan still has an extra income, that is, the bonuses from the governments at all levels, the national team has not yet been issued, and the provinces of Zhejiang and Wenshi and Ruicheng were sent to Meng Fan early, the amount Not small, at least the local government has ever produced the highest bonus in history. When Meng Fan got the backhand, he donated it to the local government to support the sports cause.
Of course, there must be some local companies to send bonuses, and Meng Fan also donated. The most funny thing is that several real estate developers want to send Meng Fan's house, but he doesn't want it, and the commercial meaning is too heavy. Besides, a house wants to advertise with Meng Fan, which is too cheap.
Speaking of this house, Meng Fan’s recent rise in the residential house in Ruicheng is very anti-market law. Oh, there is also the community where Meng Fan lives in Hangzhou, and it is also rising fast.
These two communities all hang out similar information "Congratulations to Meng Fan to win the Olympic hardware" - not directly written on the words of the residents of the community, but the operation of the nearby community is very direct, directly hang " Congratulations on the words of the door-to-door community, Meng Fanxi, mentioning the Olympic hardware. This is also considered a "small house price".
Hu Yijing’s movements were very fast. He arrived in Hangzhou at 5:00 pm and brought a professional mentioned by Meng Fan.
This professional is called Huang Dian. It is also a bit of a relationship with Meng Fan. It was once the propaganda plan of Meng Fan’s sister Meng Caiwei. Later, after Meng Caiwei opened the company as a
free man
, many staff members who announced the planning still looked for it. He cooperates and maintains a very good relationship.
Therefore, after asking Hu Yijing for professionals who needed this aspect, Hu Yijing thought of him for the first time.
Meng Fan took a few young faces tentatively set in the studio to meet with Hu Yijing and Huang Dian. At this time, it was just asking them to have dinner, while eating and chatting, it was for two people. Initial understanding, after returning to the studio, things were handed over to them.
Hu Yijing’s main purpose this time was to advertise the endorsements, and the materials that were sorted out were brought in. The two entered another office, and Hu Yijing took the information out to Meng Fan’s first look, and then introduced the situation.
Hu Yijing has selected a total of brands, all international first-line and national brands, and the level of endorsement is also very high.
The level of endorsement is also quite complicated. From the region to the top, from high to low are global spokespersons, Asia-Pacific spokespersons (regional concept in the narrow sense, refers to the Western Pacific region, the same below), Greater China spokesperson and Huaxia spokesperson; from product to high, from high to The low is the full line of spokespersons, regional spokespersons, product spokespersons and product spokespersons.
Therefore, I often see a number of stars in a product to endorse, in fact, their endorsement level or endorsement products are different.
Take Zhao Xiaodao, who was previously ridiculed by the group, and who has no connection with fashion and has zero ability to bring goods. She signed the spokesperson of Dior Huaxia District. Before this was also the same year, Dior also signed Yang Tianbao, also a spokesperson for China. The two endorsement levels are the same, but the endorsement products are different.
- The brand side is certainly not stupid, and the degree of attention brought by this sense of difference is quite large.
In addition, the broad category of endorsements is divided into three levels. From high to low, they are spokespersons, brand ambassadors, image ambassadors and brand friends/friends. Note that the brand muse is related to the designer and does not count towards the endorsement category.
These three levels are also the intimacy level of the star and the brand, meaning different treatment. To put it simply, the spokesperson has to give money, and the image ambassador and brand friends don’t have to give money.
In addition to being able to receive a verbal fee, the spokesperson will also produce hard-broad, customized products for them; image ambassadors and no endorsement fees, but soft announcements, customized products and attendance activities; brand friends will be left to attend activities To the brand side clothing, handbags and other products.
These three levels are also the advanced path of the relationship between the star and the brand, especially the first-line big names, generally need to be the identity of the brand's best friends before they can be selected as image ambassadors, and finally get endorsements. Of course, there must be some stars who skipped the entry and advanced stages and went straight to the end spokesperson.
Even if some stars know that they can't be endorsed in their lifetime, they are still very happy to be brand friends. After all, this is an important way to increase exposure and popularity, especially for some big-line brands, let alone don't give money, if If you can give money, you can do it.
The brand that invited Meng Fan is naturally a spokesperson. Hu Yijing has put together the first-line brands at home and abroad, spanning clothing, food, watches, automobiles, electronic products, finance, aviation, communications and other fields. Banks, communications, and aviation are the ones that are not accessible to the average star.

There are two brands related to fashion, you choose one of them. The endorsement quotes are all below, there are some additional conditions, and you can make some conditions, which are within the scope of negotiation.

"Two sports brands abroad, one domestic, you can choose one."
"If you have food, I will prepare two for you. One is wide-mouthed and the other is Danone. They are all spokespersons in the Asia-Pacific region."

There are two watch brands.

"There are two brands of electronic products, one domestic, one neon, domestic Huawei, and the whole world endorsement; neon is the global endorsement of Sony headset series."

There is a commercial bank in finance.


There are four airlines that have sent you an invitation, one domestic and three foreign.

When it comes to this, Rao is already known to Hu Yijing, but it is still difficult to hide the color of surprise. This Nima is an airline, each of which is the world's top 500. Who can have opportunities and qualifications?
For Huaxia, the only one who has made an image spokesperson for the airlines so far is Hu Ge, who spoke for China Eastern Airlines. In foreign countries, it is basically to invite super-star superstars to take Qatar Airways as an example. The former spokesperson La Liga Barcelona, Bundesliga Bayern these giant football clubs!
This time, three foreign airlines have Qatar Airways, and the other two are neon ANA and Lion City Airways in Lion City.
God, what is the magnitude of this endorsement!
These endorsements are more than a lot of international first-line brands!
Those endorsements are good, the airline's image spokesperson is too difficult, these top airlines will be more difficult ~EbookFREE.me~ After the invitation of three foreign airlines, Hu Yijing is truly aware of Meng Fan It is now a global sports superstar!
Like C Ronaldo, it has the visibility of being able to personally speak for airlines!
Of course, Hu Yijing is still familiar with Meng Fan. She knows what happened when Meng Fan went to Qatar to participate in the wrestling match. He knows that Meng Fan met a Qatar local tyrant after "duty the tiger" and knows it more than ordinary people and media people. What's more, she also knows that Meng Fan's father and the local tyrant's father have some business cooperation, and also know the influence of the local tyrant's family in Qatar... Well, maybe it is really and Meng. Anyone who is more familiar with it always has to find another reason to be more acceptable.
As for the neon ANA and Lion City Airways in Lion City, she did not find an additional reason - although there are certain additional reasons for this, but no one can associate with it. After all, Meng Fan’s popularity is indeed It is enough to get this grade.
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