Chapter 537: [Lost watermelon and pick sesame]
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My Star Teacher
- 夜的光
- 1447 characters
- 2021-02-27 08:29:12
Jiang Fengxian and Jiang Xin returned to Nanchang by the same plane.
The next day, Yeguang took Jiang Fengxian and Ye Zi, a small assistant, and flew to Yuezhou to sign a contract with TT Video.
That night, the TT video and Xianqi announced the news that the running brothers are about to start production in the second season, and emphasized that in the second season, the running brothers produced the TT video for the TT video, and the slogan of the national network variety show.
Numerous runs enthusiastically cheered brother fans, hoping for the stars and the moon, and finally the second season.
Colleagues, the concept of Netcom has officially entered the public's field of vision for the first time.
The second season of this recording run, the main team structure is provided by tt video. Like the studio of luminous, tt video does not currently have a dedicated team for program production. It is still a recruitment order to gather personnel from outside to form Crew.
The naming and advertising campaigns were jointly carried out by the two parties, TT Video and Xianqi, and finally negotiated and finalized.
Run. With the great success of the first season, do n’t worry about advertising at all. Do n’t be afraid that without advertisers, you ’re afraid you wo n’t be able to insert so many ads. Many companies heard that Ye Guang was going to run in the second season. Here it comes.
In just two days, TT Video and Xianqi received successively more than 80 companies' advertisements.
In business talk, TT Video and Youxian publicly conducted an advertising bidding with the concept of being rich and not making money.
The higher the price, the better.
The results of the tender are very pleasing.
The naming right was won by Yiniu Group, the largest dairy group in China, at a price of 500 million yuan, which shocked the industry.
This is the domestic variety show title, the highest price ever!
Colleagues, the special broadcast advertisers finally finalized three, according to the order of the oral broadcast, the special prices were 150 million, 130 million, and 120 million.
In addition, there are a total of four scene-implanted advertisements, with a total cost of 21 million installments. Based on the 12 installments of a quarter, the total cost of the four advertisements is 240 million.
Run the brothers in the second season, before the recording has started, the advertising bidding has reached a total of 1.14 billion sky-high prices.
The people were uproar.
In fact, even TT videos, including Luminous himself, did not expect that advertising costs would be so horrible.
In the world of dreams, run brother, after several seasons of success, in the fourth quarter, the advertising bidding also got a sky-high price of 13.36 yuan in total, which seems to be higher than the luminous one.
However, these 1.336 billion yuan, including the TV station's time slot advertisement, actually included the program ’s title and special placement advertisements, only 770 million yuan!
The cooperation between Luminous and TT Video does not have the advertising cost of the TV station, so TT Video and Xianqi feel that some implanted advertisements are placed in the program recording scene, but the cost of the naming fee and special advertisement has already reached 900 million. It's already the price of the dream world.
You know, this world, the current TV variety shows these advertising costs, far less than the dream world generally raised so high, a few levels worse.
Therefore, the luminous and tt videos had some estimation errors before, and they expected in their minds that the total cost of advertising tenders was between 500 million and 700 million yuan.
1.14 billion yuan, far from their own expectations.
In fact, Yeguang and TT videos underestimated the importance attached by those bidding companies to Run Brothers, and the concept of Yeguang did not change. They used the vision of the dream world to look at the Run Brothers program.
In the world of dreams, there are a variety of variety shows, and phenomenal variety shows of various games are emerging endlessly. Running brothers is just one of the successful cases.
However, in this world, the success of Run Brothers is historically historic.
In one sentence, describe the status of the running brothers in this world: this is an epoch-making, the hottest in the country, the highest ratings, and a history variety!
And, the ratings are the highest. This hat, Run Brother, has been wearing it for more than a year.
How can such a program not let enterprises jealous?
Being able to make more money is naturally a good thing, and Luminous and TT videos are naturally laughing.
In fact, although this time is the full investment of tt video, and the advertisement is divided into luminous and sixty-six, but tt video still has a timing advertisement at the beginning and end of the video. Now the advertising income is considerable, maybe tt video can earn more than luminous some.
Of course, the copyright is still luminous, and in the future, it can be resold twice or three times to make a profit. However, this is the end.
ttVideos and seductive advertising bids are open in nature.
Naturally expensive advertising fees are also hotly discussed on the Internet and are known to the people across the country.
Beijing Satellite TV is now guilty of intestines. They have suffered the same problem as Yeguang. The second period of running brothers' estimates are too low, so they insist on holding the copyright together.
Why hold copyright? After all, it's not about making more money in the future!
However, if I knew I could sell such a high advertising fee, it would be a fart copyright, so why wait to make money in the future! Earn this wave of money!
Director Zhang Zhi, who is familiar with Luminous, also called and cried.
"Xiao Ye, you are too simple to do things. Talk about buying and selling. You have to talk about it. The conditions can't be discussed. It's better to talk about it a little more. We'll just talk about this once. Why are you going to find someone else? Brother 我 I have such a good relationship with you. I'm still here to help you negotiate the price with the director and a few responsible persons. I heard that you have sold it in a flash, oh! "
Yeguang, "Thank you, Brother Zhang, I'm sorry this time, you know, I ’m so impatient, you Jingcheng Satellite TV did n’t agree with my request in the copyright area, so I tried to find the tt video, I did n’t expect the other party The price and conditions that I am satisfied with will be offered in a moment. I wo n’t sign it right away. It will be faster. Brother, if you call me earlier, just call our friendship, even if the price of Beijing Satellite TV is lower. I will definitely cooperate with you. "
Yeguang would also say it in the scene. After a pause, Yeguang continued, "This time it won't work, the contract has been signed, next time, next time there is a project, I will definitely be the first to find Zhang brother for your cooperation!"
Zhang Zhi, "My brother will be relieved when you have a little night. I do n’t need to go to the next time. This time, my brother will not embarrass you. Run. The second season will definitely be broadcast on TV, right? Brother, I ’ll leave a TV wheel broadcast right, right? The price is easy to say! "
Luminous music, or businessmen are all set, playing routines are all set, calling together in a miserable way, and talking about Chase, I am for this.
Ye Guang smiled, but he did not refuse. Beijing Satellite TV had not talked with him before, but it was just that the business was not completed, it was not resentment, the sale was not successful, and the friendship was still there, otherwise Zhang Zhi wouldn't have a face to call, anyway It's all for sale. Whoever sells it to, Ye Guangben likes to be familiar with human nature.
"Okay ~ EbookFREE.me ~ Zhang, if I'm going to broadcast a program on TV, I'll go to your station first. Of course, let's talk about it first, we still have to talk about the price."
Zhang Zhi immediately said, "Rest assured! You will be satisfied when the price comes!"
Okay, now it's simply not what we used to do?
Beijing Satellite TV this time is considered to have lost watermelon and picked sesame seeds.
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