Vol 4 Chapter 162: Build rules

"You really know very little about pharmacy."
Wang Gui was not stunned by Zhao Gangzheng's words. He shook his head and said, "It has been more than 20 years since the rise of pharmacy, and over the past 20 years, the hidden rules of today have been formed. This rule is a rule that everyone can accept. As one of the rules, you do not accept the rules, you can only die. "
"I, I really don't know the so-called rules."
Zhao Gangzhen picked up a cigarette from the table, took a deep breath, spit out a ring of smoke, and then slowly said, "My favorite job is to break the rules. Bosque, it sounds awesome. You Say he has 40% of the entire Chinese market, right? "
"Yes." Wang Gui nodded.
"That's forty percent."
镚 Zhao Gang 镚 wagged his lips and said, "You can go, thank you at night."
"I ... can I really go?"
Wang Gui asked doubtfully.
"Otherwise? Don't you think I'll leave you a drink?" Zhao Gangzhen asked with a smile.
"Okay, I'll go now, this will go."
Wang Wanggui quickly got up and left.
"What are you going to do?"
After waiting for Wang Gui to leave, Leng Bingyu asked.
"Grab the market."
Zhao Gang shook off the ashes of the cigarette and said, "Since no pharmacy merchant is willing to do our business, let us be our own pharmacy merchants, and control the production, circulation and sales of the products in our own hands, and I will let them Look, any so-called hidden rules of rules, in the eyes of our Zhao family, it is a fart! "
Leng Bing stared at Zhao Gangzhang. At this time, Zhao Gangzhang's body seemed to have a slight light. His arrogance and domineering expression made Leng Bing's silent heart almost tremble.
Leng Bing took a deep breath quickly, calmed down the inner excitement, and then asked, "Are you any way?"
"No."
镚 Zhao Gang 镚 shook his head.
Boom!
镚 Zhao Gangzhang's body that had just gathered in Leng Bing's heart collapsed instantly, Leng Bing pulled the corner of his mouth and said, "What else do you say?"
"I can't help, it doesn't mean that others can't."
镚 Zhao Gangzhen picked up his cell phone and said, "I'm going to make a call."
"it is good."
Zhao Gangzhang walked out of the room with a cell phone, stood on the balcony, and called Lin Xin.
Lin Linxin's voice was a little noisy, as if she were attending a banquet.
"Wait for a minute."
Lin Xin said.
镚 Zhao Gang sighed, smoked the unfinished cigarettes, and one minute passed.
"There is a director of the Beijing Chamber of Commerce please dinner."
Lin Xin said.
"Is it okay recently? Is the Beijing Chamber of Commerce handling things well?" Zhao Gangzhen asked.
"It's okay," Lin Xin said, "Call me at this point. It won't suddenly come to my mind. Is it going to 1108?"
"Good horses haven't eaten head grass yet. Am I not as good as horses?" Zhao Gangzhang said with a smile, "I'm calling you because there are some things that I want to ask you to teach."
"Say."
Lin Xin said.
镚 Zhao Gangzhen briefly talked about the difficulties encountered in the pharmaceutical factory.
"Bosque, that's a big company. It's said to have a strong background."
"They have businesses all over the world, and their assets are more than 500 billion yuan," said Lin Xin.
"Don't say these are useless, I will ask you if there is any way to get the pharmacy business up." Zhao Gangzhang asked.
"There are ways, but it requires a lot of manpower and material resources." Lin Xin said.
"Tell me."
Zhao Gangchen said.
"Since they have formed their own rules, then we can build our own rules." Lin Xin said.
"Oh?"
镚 Zhao Gangzhen asked curiously, "I have the same idea, but I don't know how to build it."
"Simple."
Lin Xin said, "First of all, you have to fight the momentum. For any new rule to be born, the most important thing is the momentum of the early stage. If the momentum of the early stage is strong enough, you can make a long period of time at a small price Distance, during this time, I suggest that you take down the prime time advertisements of all CCTV channels, as well as David TV, such as mango station, tomato station, and find a few big-name stars to endorse. The whole pharmaceutical brand is going out ... by the way, does your pharmaceutical factory have its own brand? "
"Fangya Pharmaceutical Co., Ltd ..." Zhao Gangying said.
"This can only be a company. You need to have your own brand, just like Bosque. Bosque has three major pharmaceutical brands, one Amy, one Shike, and one Dashu. Maybe you haven't heard of Bosque, but you You must have heard of these three brands, right? "
Lin Xin asked.
"Yes, that Amy, I remember it was used for recovery." Zhao Gangzhen said.
"Yes, you need to establish your own pharmaceutical brand, and then when you advertise, you will advertise the pharmaceutical brand, find a celebrity endorsement, and also endorse the pharmaceutical brand. In this way, you will conduct a full range of advertising bombing, Establish the image, and while doing this, you also need to do one thing, that is, paving the way. "Lin Xin said.
"Paving the way?"
"Yes."
Lin Xin said, "I can't always know your brand of pharmacy, but I want to buy your pharmacy, but I find that there is no place to buy it, right? There used to be a beverage brand with very large ads, but the road was not paved. As a result, the effect of the advertisement has all been blown away, so I need you to mobilize the financial and material resources of your Zhao family. In the first-tier and second-tier cities of the country, open at least one hundred or more store stores. These stores can be used as a direct medicine. Stores. When the advertisement comes out, people have to buy your medicament before they can find a place. This has the advantage of eliminating the need for a pharmacy merchant to directly supply pharmacy stores, reducing intermediate links and saving. cost."
"One hundred stores ..." Zhao Gangzhen asked with a little surprise, "How much is this?"
"This small money, about two hundred million can be won." Lin Xin said, "This is only a pre-paving road, when the ads are completely launched, store stores need to expand to third-tier cities. It is estimated that at least three thousand Above the stores, it may not be affected by existing rules. "
"Three thousand ... just six billion?" Zhao Gangzhen asked carefully.
"Almost, you need to know that you are facing the entire pharmaceutical industry. If you want to fight against the court, you need to be strong enough. The method I am talking about is just what your Zhao family can do. After all, the financial and material resources required for this series of actions are not what ordinary companies can afford, even if it is the Beijing Chamber of Commerce, it cannot be done. "Lin Xin said.
"Then you estimate, how much does it cost to add the advertisements, and the 1978 stuff?" Zhao Gangzhang asked.
"Let's prepare 10 billion yuan," said Lin Xin. "The advertisement of the prime segment of CCTV is astronomical figures, as well as each of David ’s TV. These do n’t add up to more than one billion, and artificial, but also have enough medicine. Supply, at the same time, you have to bear the loss caused by a single brand. Everyone can only buy your products when you go to your store. This loss is very large. "
"My grass."
Zhao Gangzhen was deterred when he heard a hundred million yuan. Some things really ca n’t be said this year. It ’s no wonder that when Wang Gui left, he looked at himself as if he was looking at a joke. The cost of the rule against another existing rule is really too great.
"What I said above is the best situation. If there is a problem with the product, which leads to poor sales, your losses must continue to expand. Therefore, I think that it will cost 10 billion yuan or more to build one. The rules belonging to the Zhao family are not cost-effective. Even if it can bring you 500 million yuan in profit in one year, it will take 20 years before you can return to the original. "Lin Xin said.
"I know."
镚 Zhao Gang 镚 thought for a moment, and said, "I'll give you Swallow's phone back, and you can ask her to talk about CCTV advertising."
"You, really plan to do it?" Lin Xin's voice seemed a little dissatisfied.
"Ok."
Zhao Gang nodded, his attitude was firm.
"Just for the cold?" Lin Xin asked.
"I said, do you believe it for the people?" Zhao Gangzhang laughed.
After the phone was silent for a while, he said, "Letter."
"Hahaha, I don't have such a good heart, I just want to pick up a girl, and I will leave it to you to do it. You need money, how much money, you can always find me." Zhao Gangzhang said.
"Ok."
Lin Xin also seemed too lazy to persuade Zhao Gangzhang. She said, "You sent me the swallow's phone, and you also called the principals of your Zhao family. I can't do this alone, I need a lot of people Help it work. "
"Okay, I will inform them ~ EbookFREE.me ~" After speaking, Zhao Gangzhang hung up the phone, then found a cigarette out of his pocket and walked back to the room.
"How?" Lengbing asked.
"No problem."
"We already have an excellent plan. Looking back at our pharmaceutical factory, we need to expand it again. In the next few months, we will build a rule of our own based on this pharmaceutical factory. You can rest assured. Right. "
"thank you."
Leng Bing said.
"Look at your body, right?" Zhao Gangchen teased.
"Get out of here."
Leng Bing gave Zhao Gangji an angry look, and then said, "I'll go back first."
"it is good."
After leaving from Ganggang Zhao, Leng Bing's mood was a little excited, and many years of dreams would come true. Leng Bing felt that the whole person was bright.
At this moment, the cold cell phone rang.
At first glance, Leng Bing was a little surprised when he looked at the electricity. He answered the phone and said, "Lin Xin?"
After a long while, Leng Bing hung up the phone.
Her face was slightly dignified, because Lin Xin called.
She didn't expect that Zhao Gangzhen needed to pay such a price to help himself.
I looked at Zhao Gangzhang's face before, and I didn't feel the pressure that Zhao Gangzhang was under, and thought that Zhao Gangzhang could easily do everything for himself.
I hesitated for a long time, Leng Bing called Zhao Gangyu.