Chapter 1090: Blue whirlwind


After a two-year accelerated review process, the FDA approved Amgen’s new drug "Viagra" for the treatment of male "ED" in early May of this year, stipulated this drug as a "prescription drug" and included it in the category of US medical insurance drugs .
It should be understood that if the standard approval process is followed, the FDA approval of a new drug takes a long time, during which preclinical trials will take 2-4 years, followed by phase I, II, and III clinical trials. This generally requires In 3-7 years, if one fails, ten years may not be possible.
And this time the efficiency can be so high, on the one hand because in the board of Amgen Pharmaceuticals, there is a second generation of the Chicago consortium of the United States mobilized the family's power to make public relations; on the other hand? However, in the American society, "ED" is considered to be a disease that seriously affects the quality of life, so patients must receive effective treatment as soon as possible. According to FDA statistics, among middle-aged men over 40 in the United States, at least There are 8 million people suffering from various degrees of "ED", and the proportion of the disease is the highest among the so-called "social elites" who have been engaged in mental work for a long time and lack exercise...; therefore, the FDA is also willing to The green light has been given to the process.
There is no doubt that the launch of this new drug set off a "blue whirlwind" in the United States for the first time, and the product was in short supply. It needs special explanation here. Tan Zhenhua finally figured out why this thing is blue. According to the practice of many pharmaceutical companies in the United States, drugs used to treat cardiovascular diseases are habitually manufactured in blue, and the original most basic use of "sildenafil citrate" happens to be A vasodilator.
Therefore, even though he did not make any special requirements, this kind of crystal should have been white, but when it left the factory, a thin blue enteric coating was applied to the outer bread, and the final product became The look of the "small blue pill" that was famous all over the world before him.
The power of the "Blue Cyclone" is so huge that within two months of its official listing, this wave has already blown from the United States to Europe and to the British Isles, regardless of whether it is Jacob or Hawke. It happens to be the "target consumer group" of this special "commodity"...
Of course, the same thing has different uses in the hands of different people. After Jacob took the medicine with the mentality of trying it out, he immediately fell in love with it with his secretary, and he was also the first time Realized the huge economic value behind this new drug.
There is no doubt that this thing is a powerful new generation of "money printing machine" in the medical industry!
Out of professional habits, Jacob immediately investigated the "Viagra" production company, Amgen Pharmaceuticals, and he was quickly surprised to find that there was a very familiar name on the board of Amgen Pharmaceuticals Tan Zhenhua!
Coincidentally, at this moment, Little Hawke. Sidley ended his trip to China, and returned to report to the board of his communication with Eric. Not surprisingly, there was a tit-for-tat debate on the board. As a member of the BAE board, Rose The representative of the equity held by the Childe family, Jacob. Rothschild did not rush to express his opinion this time. Instead, he had a very secret communication with Little Hawke in private, and quickly reached an agreement with him—compared to obtaining the "Viagra" The profit that the gold mine can obtain, the possibility of entering the China market, which is lost by selling some of the core technology of large aircraft to the young man in China, is simply insignificant!
Since then, Jacob started what he is best at-as a top expert in the field of company mergers and splits, he is very knowledgeable about how to persuade the old stubbornness in the board of directors, and he is handy in government public relations work. Especially, Britain is still his home court.
Anyway, according to Eric's statement, even if the British did not sell these technologies, the Americans would sell them. The British would not really believe that the Americans would abide by the rules they set themselves-in fact, from historical experience , The U.S. people formulate those rules restricting the export of technology and equipment, the biggest purpose of which is to leave these cakes to their own companies in the U.S. The British understand it!
Jacob and Hawke quickly got the authorization of the board of directors and the tacit approval of the government. They can ask Eric. Tan sells what he wants, of course, on the condition that he has to pay enough to make these directors of BAE satisfied with the exchange price, which is to share the profits of the gold mine of "Viagra"!
This is a condition that went beyond Tan Zhenhua's expectations and thought about it, but it was reasonable.
Mr. Hawke is the president of BAE, but the position of president is nothing more than an executor for capital to implement their will in the company and achieve their ultimate goal of making profits. In the end, he must be faithful. Local implementation of the board of directors' resolutions-the current BAE board of directors, driven by the wave of "privatization" strongly promoted by Mrs. Thatcher, state-owned equity has been completely withdrawn, and now the only words that work are two words-capital!
As far as capital is concerned, compared to working hard to build large airplanes and doing everything possible to open up markets and find customers for business, producing this kind of "blue pill" like a banknote printing machine can be effortless. Obviously, it is more attractive to obtain convenient, stable, reliable and surely rewarding profits from the channels of medical insurance medication.
As for the control of a pharmaceutical factory, under the operation of capital, this is just a trivial matter.
Tan Zhenhua used the shortest time to figure out what happened, and secretly called Jacob the "old fox". Rothschild's business savvy was applauded.
There is no doubt that from a purely commercial point of view, if this transaction succeeds, it will be Jacob’s most successful business in his life. The "Little Blue Pill" has just been launched now. The king's clue, and in another time and space, it is precisely because of the success of this drug that created a global pharmaceutical giant: Pfizer Pharmaceuticals.
And even after the patent expires for this drug, a certain Huaxia pharmaceutical company can obtain more than 47 million sales of its generic drugs every year, and has long been the top performer of Huaxia pharmaceutical listed companies... …
This shows the gold absorption ability of the "blue pill".
It also fully explains Jacob. Rothschild's sharp business sense.
However, this project involves not just Tan Zhenhua alone. "Amgen Pharmaceuticals" is a company with a very complex shareholding. He, Tan Zhenguo and "Hyperbolic" together account for 36.5% of the equity. Major events, certainly not he can decide with his mouth.
In this way, the authorization is given to Jacob, even if he is willing to pay a high authorization fee, the board of directors may not be able to approve it-after all, with the listing of "Viagra", all shareholders have already seen the future potential of this new drug. , No one would easily let out such a huge benefit.
So, what should I do?
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