Chapter 1283: Of course it should be called BMW

What emoji should I use now.jpg!
With too many slots, Tan Zhenhua, who didn't know where to start, had to shrug her shoulders helplessly and said: "Congratulations, Susan, you got what you want."
Anyway, such a big loophole can't be concealed from others, so it's better to be a bit more simple, so Tan Zhenhua very bachelor shook the white flag.
The face of BMW Flower is full of excitement and excitement, just like a little girl who has just received a beloved gift. She is very different from the elegance and generosity when she first entered the house. Therefore, Tan Zhenhua feels that Mr. Jin borrowed from the novel. The saying "The more beautiful a woman is, the more deceitful" the character's mouth said is absolutely right!
"Eric, you have to accompany me to accept my spoils, or Svante will be fooled!"
I said Miss Susan, so from entering the house, your focus has never been the person behind the financial turmoil, but the horse named "Grey Spot", right?
Tan Zhenhua said helplessly: "Susan, I can accompany you to receive your trophies, but I have to declare in advance that I have no research on horses and have no interest, so don’t ask me too much. Huh?"
"Eric, you are actually not interested in horses. You are such a boring person." Miss Quante's eyes flashed slyly.
...
Quandt’s horse farm is located on the Isar River at the foot of the Southern Alps in Munich. It is surrounded by mountains and rivers. It has a large area and is indeed a beautiful place.
Susan and Tan Zhenhua came here under the name of "watching horses", but they all tacitly avoided the issue of "horses" along the way, as if this reason did not exist at all.
Of course, when Tan Zhenhua saw this thoroughbred horse named "Gray Spot", even if he didn't understand it, he could tell that it was a good horse.
The "grey spot" has a high shoulder height, and the muscles on the whole body are bulging, with beautiful lines and full of strength. Moreover, the horse is well maintained, and the fur is shiny and healthy. It is the result of being carefully taken care of by the owner.
This tall horse is brown and has no miscellaneous hair on its body, but there is a gray spot on the right cheek, which is probably the origin of its name.
And beside this horse, a man of about 30 years old in a knight uniform and helmet is standing at this time. While he is feeding the horse with some beans, he caressed affectionately. The mane on the horse’s neck whispered something in its ears.
Just as Tan Zhenhua expected, "watching horses" is just an excuse, and seeing people is the real purpose.
However, at this moment, a trace of regret flashed in Tan Zhenhua's heart-even though I had guessed it a long time ago, with the charm of BMW Flower, which man accepted her suggestive invitation, Would you not want to get into trouble?
"Well, this is the best." He said to himself in his heart, half comforting, half relief.
Susan. Kletten. Quandt saw the man feeding the horse and ran over happily and shouted at the same time: "Svante, so you are here. This is great. Now, bid farewell to your "grey spots". Right, it’s mine."
The man called Svante raised his head and looked over here, with Tan Zhenhua's eyes intertwined in the air, and then both sides nodded their heads in a tacit understanding.
No introduction at all, they all understand who the other party is.
Susan ran to her younger brother, grabbed the rein in his hand without any explanation, and then began to play with "Grey Spot", and "Grey Spot" seemed to have been accustomed to this for a long time, and she didn't feel like seeing a stranger.
So this bet is actually an innocuous joke between the siblings. The "Gray Spot" still lives in this racecourse belonging to the Quante family. Nothing has changed, just a nominal owner.
Svante came over, stretched out his hand and shook Tan Zhenhua lightly: "Hello, Eric, I have heard of the name for a long time. It is nice to meet you, I hope you like it here."
"Mr. Svante, I am honored to meet you, but to be honest, I don’t like it here because it’s too cold. Can we find a warmer place to chat? Well, maybe I still want to talk to you Ask for a cup of black tea, if you have one here."
Svante. Quandt froze for a moment, and then smiled: "Eric, if this is your opening statement, I have to say, I like it very much. Well, no one has spoken to me like this for a long time, and it made me a little uncomfortable at first. ."
"Perhaps because the people you talk to either depend on you for food or want to do business with you, so they are always trying to please you, but me." Tan Zhenhua shrugged and said, "Neither of these ."
Tan Zhenhua’s words were a bit harsh, but Sfanter laughed loudly after listening: "You are right, Eric, so I should pay more attention to your opinion. After all, you are a person who does not need to look at my face at all. Okay, it might not be appropriate to say that, but that’s what I am saying."
"Then Mr. Svante, what do you want to hear from me?"
"Actually, what I want to hear most is the story of how you launched "Black Monday", but I also know that it is impossible. Everyone has secrets that they don’t want to be known by others, and I’m a gentleman. The privacy of others is not what I should do, although I am actually terribly curious...Well, Eric, let me take the second place, um, I want to ask you, what do you think is our BMW entering China in a big way? Is it a good time?"
"Svante, is it a good time for BMW to enter China in a big way? I said it doesn’t count at all. I always think that the market must be left to the market. It is impossible for one or two people with power to decide. In my opinion, what decision makers can do is to discover the real needs and use it, expand it, and satisfy it, so my suggestion is still the same-I suggest you go to Huaxia when you have the opportunity to see Take a look and make your own judgment. As for me, um, I am willing to be a guide for you and Susan. Of course, if I have time, I will also invite you to visit my company. If the conditions are right, then We can also discuss further cooperation, so Sfante, whether it is a good time or not is up to you."
"You are right, Eric, I believe that what you say is what you are saying, but this is where I have been hesitating." Sfanter shook his head slightly and said, "Facing the same market, Bo The Ershe family has achieved an unexpectedly great success, but our BMW attempt has been difficult, which makes it difficult for me to make accurate judgments."
"Susan said something to me." Tan Zhenhua said sympathetically: "She also thought that this was mainly due to China's current high automobile import tariffs. I think this is just one aspect. In fact, Susan After talking to me, I also paid special attention to BMW's sales in the entire East Asia region. As a result, I found that even in the zero-tariff Xiangjiang, your sales are very poor. This shows that what affects your sales is more important and more important. You haven't found the essential reason."
"Oh? It seems Eric, you must have discovered something?"
"It's a suggestion." Tan Zhenhua nodded and said: "Only as far as the Xiangjiang market is concerned, the reason you are not selling well is actually because of the name of your brand!"
"Uh, Eric, I don't quite understand what you mean?"
"Look, you just simply translated your German name by transliteration, "Bayer", oh my goodness, what is that? Who would spend millions of Hong Kong dollars on a brand called "Bayer"'s car!"
Sfanter shook his head blankly and said, "Eric, I don't understand Chinese, but isn't transliteration the most common translation method? What's the problem?"
Tan Zhenhua said bitterly: "Sfant, since you want to open the eastern market, you have to consider the problem according to the eastern way of thinking, such as the name issue. In eastern thinking, the name is not only a code name, but also contains. The core of the whole product's temperament, so you have to change your car to a better-sounding name that can make people think of it as a noble association!"
"Uh, Eric, I really don't understand Chinese at all, so do you have any good suggestions?"
"BMW, of course it should be called BMW!" Tan Zhenhua answered decisively.
PS: Before 1993, BMW was called "Bayer" in the entire Chinese-speaking area. It is completely unverifiable who gave it the name "BMW". Well, let Master Tan Er. It's a fool's errand-it's not the first time anyway, right?