Chapter 1284: Salted fish and catfish

When Tan Zhenhua spent a little time telling Svante. Quante explained clearly the meaning of the name "BMW" in Chinese and some associated associated words, BMW's largest shareholder and the largest board of directors' voting rights holders were immediately impressed.
The name is really appropriate. First of all, the Chinese pronunciation of "BMW" coincides with the first two letters of the "BMW" trademark; then, the word "BMW" fully embodies the Chinese traditional culture's good partner to humans, horses Love also contains the invisible meaning of noble and excellent pedigree, which coincides with the brand temperament pursued by "BMW" cars. It perfectly interprets the organic combination of speed, control and power under the blessing of modern technology, and is more in line with the Quante family. Traditional preference for a long time-influenced by his father, he and his sister Susan are avid horse racing enthusiasts!
"From today, our "BMW" cars will be called "BMW" in the entire Chinese-speaking area!" Sfanter. Quante said: "I have a foreboding that this name will become one of the most resounding car brands in the entire East Asian region along with the market that our "BMW" continues to develop."
"It just so happens that I have the same hunch." Tan Zhenhua said with a smile.
"Eric, it seems that being able to invite you today is one of the most successful things I have done during this time." Sfanter exclaimed, "No wonder Susan tried to recommend me that I should meet you. Talk about it, she said that you are the most creative and expressive person she has ever met."
"Her original words should be "My eloquence makes the devil willing to work for me", right?" Tan Zhenhua quipped, "Unfortunately I haven't seen a devil. I really want to try it!"
Svante laughed loudly, "Well, yes, she did say that. It seems that you two get along very well."
His laughter alarmed Susan who had just stepped on horseback not far away, while "Grey Spot" walked small steps very humanly to the two men who were talking.
"You guys seem to have a good chat, did I miss something interesting?"
"I was about to tell Mr. Sfant that he has a very beautiful, very charming, and very intelligent sister." Tan Zhenhua replied with a smile.
Sfanter said with excitement: "Susan, do you know? Just now Eric gave me a wonderful suggestion. He suggested that we change the brand name of the "BMW" car in the Chinese area to " "BMW", do you know the meaning of "BMW" in Chinese? I think the name is too appropriate!"
"BMW, I like it." Susan, who finally figured out the meaning of the name in Chinese, looked at Tan Zhenhua, her eyes flowed, smiling like a flower...
...
"The revolution has not yet succeeded, comrades still need to work hard." This is Tan Zhenhua's summary of his trip to Munich.
Finally, the cooperation with MAN was settled and became the second largest private shareholder of MAN Group. Although it only occupied one seat on the 9-person board of directors and was restricted by the Bavarian state government’s veto power, this was ultimately It was a major breakthrough in extending the tentacles into the West Hans industrial system, and also got what I wanted. Next, it depends on whether the old man Yang can fulfill his promise and tell the Shipbuilding Industry Corporation to use Yichang Chuanchai. A bold pilot.
Tan Zhenhua is still a little sure about this. The Shipbuilding Industry Corporation is no stranger to him. He also has academician Yang's needles and leads, plus the reputation he has accumulated in China before. Take Yichang Chuanchai, a marine diesel engine. A pilot project for non-core companies that are not leading in China's rankings in the field should be a result acceptable to everyone.
This BMW incident is a surprise.
The automobile industry is almost the industrial system with the longest supply chain in the pure civilian industry, covering almost all industrial categories. In other words, the development of this industry will help improve China's overall basic industrial level.
Today, China Huaxia has a government-led "Santana Localization" project, but Tan Zhenhua knows that industries without competitors often lack internal innovation motivation and are more likely to fall into the inherent thinking mode of the bureaucracy. Under the thinking mode, it doesn’t matter whether you are doing the right thing or not. The most important thing is to be the right talent...At this time, a "catfish" is needed to stir the market. With sufficient competition, the vitality of the enterprise can be maximized. Forcing companies to have to constantly change to tap the greatest competitive potential.
The good relationship established with the Quante family gave Tan Zhenhua the opportunity to act as this "catfish".
In fact, this is the role he has always played in China's investment.
Xihangfa, Ningdu Precision Machine Tool, Ningdu Petrochemical, Ningdu Special Steel, Hanyang Diesel Engine Factory... These companies won by Tan Zhenhua were originally the companies in China’s industry that were not in the leading position. They have certain technical strength and talents. The echelon, but not able to gain a dominant position in the industry, is a good material for "catfish".
I am afraid that the decision makers above saw this and let him go to toss him? Because even if the toss is broken, it won't hurt the whole country, but if the toss is finished, it will be great for everyone.
Thinking of this, Tan Zhenhua couldn't help but touched the back of his head self-deprecatingly-the second young master's original ambition was to be the salty fish, but he accidentally became a catfish.
Catfish is just catfish, better than salted fish, at least alive...
Compared with the results of the above two projects, the negotiations with Siemens are not so satisfying. Thinking of Ernst von Siemens’ arrogant attitude of reliance on the old and selling the old, and the domineering tone of Karl Henz Kask, The fire in Tan Er's heart was a little overwhelming.
"Nima, you really are a rich man from the countryside!" The second young master, who shut himself in the room to summarize, felt more and more angry, and couldn't help but curse.
"I just want to flicker the refrigerator and washing machine production lines on two bad streets. How can there be such a cheap thing in the world? Don't look at what the young master does. Do you lack the broken copper and iron?"
In fact, Tan Zhenhua knew very well in his mind that the Siemens refrigerator and washing machine production line, which he called "broken copper and iron", is a good thing that countless people in China want to win. This kind of buyer is fully competitive. The market structure naturally gave the owner of the production line, Siemens, the feeling that things can be lived in. It is the most normal response to increase the transaction weight. It is no wonder that Siemens thinks that this is enough to pay Tan Zhenhua to Siemens in the financial field. Remuneration for help.
Obviously, Siemens and Tan Zhenhua had a deviation in their understanding of the nature of this matter.
Siemens believes that this is a business, as long as it is mutually beneficial.
But the second master obviously disagrees.
"This is kidnapping, do you understand?!"