Chapter 241: Seventh serial strategy


This new product launch conference held in Guangnan on April 18, 1982 certainly left a deep impression in the minds of all participants, but its far-reaching impact and significance are far from releasing a coffee machine. It is as simple as selling a few tons of coffee beans.
In fact, until decades later, when Huaxia has completely integrated into Blue Star’s commodity exchange system, and has grown into a super industrial power that no one can shake, and dominates the world, it only needs to bring up the protection of intellectual property rights. Everyone who has a little knowledge of history will bring up this new product launch, the lawyer named Yu Pengxia, and the boss of Zheng Xiangqing, who has been the richest man in China for decades, and will "enlighten China's intellectual property protection. The laurels of "Zhe" are imposed on them.
Of course, Zheng Xiangqing can be crowned this crown entirely because all such lists subconsciously exclude someone from the outside. As for the reason, it is really because everyone can’t make this asset a reliable one. Estimate of...
However, these things that need to penetrate the fog of history to see clearly cannot yet affect the mood and judgment of the people at the scene. They think more about the impact of this emergency on themselves.
When Zheng Xiangqing announced that the unit price of the mini fan produced by Huaqing Company this year was $8 per 1,000 units, most of the merchants were delighted, because it meant that their procurement costs were reduced by almost 20%, and profits and sales were obtained. In order to provide a stronger guarantee, many merchants signed a supply agreement with the Wenzhou exhibitor delegation on the spot.
Of course, some people are happy and others are worried. There is no doubt that those who are worried are mainly those domestic imitations who have developed mini fans and are ready to win a vote at this spring fair.
First, the Guangnan Technical Supervision Bureau killed a group of small township factories, and then what "patents" cut off the main channel of shipments, and then voluntarily reduced prices to compress the profit margins of each company. This is merciless." "Three combos" made these imitation factories dying and crying without tears. Could it be that the mini-fans that they spent money and effort and time to get rid of these mini-fans will die?
Not reconciled!
What if you are not reconciled? What people say is courteous and courteous, and the incidents are well-founded. They are so beautiful that people can't get any handles, and people have nowhere to start if they want to find faults. What can you do?
But, this is Huaxia, this is a place where harmony with light and dust, the doctrine of the mean, and courtesy are the place to go, so there is still a way to think of.
Therefore, on the second day after the press conference, that is, April 19, when the Liuhua Exhibition Hall just opened to welcome guests, the first person who entered the exhibition hall was not a merchant from any country, but a man wearing glasses and a suit. An old man with a refined air.
The old man also followed a group of people behind him. Someone who was familiar with the ground in Guangnan couldn't help but secretly wonder after recognizing the faces behind the old man. Good guy, can take these powerful figures in Guangnan City as an attendant. Yes, what is the origin of this person?
The old man obviously had a strong sense of purpose. He didn't even look at the other dazzling exhibits and booths in the exhibition hall, but went straight to the booth in Wenzhou City. When I arrived at the booth, I briefly browsed the layout of the booth, nodded slightly, and then walked to the electromechanical product exhibition hall with the simplest furnishings, handed a chair and sat down, and then walked forward with a stab. The staff who came to inquire drank:
"Call the person in charge of your participating group to come over and speak."
Qi Daquan and Zhao Quan are summing up the follow-up matters in a specially separated small room. Last night’s new product launch conference exceeded everyone’s expectations and achieved their goals. It was considered quite a success. That night The intention order for the coffee machine exceeded 3,000, and quite a few customers expressed their willingness to buy, but they just want to go to the site today to observe the actual working conditions of the machine before making a final decision. The situation can be said to be very good.
The situation of mini fans is even more gratifying. The reputation and trust accumulated by the export volume of one million units has a great impact, so that many people originally came for the mini fans in Wenzhou and saw the sales of counterfeit products. After being prosecuted for the big stick of huge compensation and the carrot of reducing the price by 20%, the hesitation is eliminated. There are not a few signings on the spot. Rough calculations, they have already won more than 700,000 orders on the first day. Of course, the amount. It's less than 6 million dollars.
More importantly, under the reminder of Tan Zhenhua, Wenzhou made full preparations for the two major markets of the United States and the European Union this time. The two major export products have obtained their safety certification in advance. This is also the contract signing that night. The important reason why it went so smoothly. Of course, Tan Zhenhua inevitably paid a little extra to Yu Pengxia for being able to do these things so quickly. He won the praise of Lawyer Yu at the same time as his wallet slumped again.
The two of them were counting the trophies with a smile, and they heard the staff report that someone threatened to meet the head of the exhibition team in Wenzhou. Zhao Quan and Qi Daquan looked at each other. Zhao Quan said: "Where is the Buddha? Or me Let’s explore the limelight first. If I can’t help Director Qi, you will go out again, so we still have some room to turn around.

Qi Daquan nodded in agreement. This is also a common practice in officialdom. Zhao Quan got up and followed the staff who reported the letter to the Electrical and Mechanical Services Department. When I went to the exhibition hall, I saw a large crowd of people in Wuyangyang, but they were all standing. There was only one old man with gray hair and an elegant face but an unusually strong aura. It is righteous.
Zhao Quan didn't rush up to say hello. He looked around the crowd and found that the deputy director Qi Zhenbang Qi, who had communicated with him, was standing there and winking at him. He couldn't help but "cock" in his heart. It seems that this one is not only an official position. , And I'm afraid the person who came is not good.
He settled down, walked up to the old man, put a smile on his face before opening his mouth, and then respectfully said: "This old man, I am the deputy head of the Wenzhou City Exhibitor Group, and I am also from the Wenzhou Light Industry Bureau. Deputy Director Zhao Quan, do you have anything to do with us?"
Seeing that Zhao Quan was polite, the old man stood up and replied, "I am Shen Zongyi from the Fourth Ministry of Machinery."
As soon as this remark came out, Zhao Quan felt like a flash of lightning in his heart. He was startled and suddenly enlightened. Shen Zongyi, China’s top electronics and radar expert, although he is only the current vice minister of the Fourth Machinery Department, his qualifications and abilities lay in There, there are definitely the people in the ministry who are talking about it, and the little bureaucrats in the place like me are really not in the eyes of others.
However, this man is not staying in the capital, taking care of some important national affairs, and what will he come to his stall at the Canton Fair? Is it?
Turning these thoughts in his mind, Zhao Quan’s face burst into a smile like a spring flower. He took two steps and grasped Shen Zongyi’s hand, shook it hard, and said with a smile:
It turned out that Minister Shen came to our Wenzhou exhibition area in person. Guidance work, welcome, let me introduce our work to Minister Shen."
Shen Zongyi shook hands with Zhao Quan courteously, but there was a smile on his face: "I don't want to introduce anything, Director Zhao, you know what a great thing the state has done!"
Zhao Quanxin said: "Come on, sure enough!" But his face showed full surprise: "Minister Shen, the results of the Wenzhou Exhibition Group have indeed been good these days, but which one do you mean? And what Can something alarm your old man?"
Shen Zongyi smiled slightly and said, "When Director Zhao is OK, don’t pretend. Let’s open the skylight and talk brightly. The press conference you held last night caused a huge impact. The lawsuits have come to me. It is said that you eat alone, regardless of the overall situation, only thinking about the region without considering brother provinces; it is said that you used the lawyer's letter read by the Hong Kong lawyer named Yu Pengxia to openly threaten other domestic manufacturers not to export mini fans. It’s a matter of disregard for the national interest. It is also said that you use the Great Hall of the People in Guangnan City to hold such a meeting. It is too serious and belongs to the private use of public equipment and has a bad influence. Interested to explain to the old man?"
It’s a fake to say that Minister Shen is not nervous in the face of such a full-fledged aura, but it is bound to startle the snake. When a series of action plans in Guangnan were formulated at the beginning, it was not only Tan Zhenhua, the little evildoer, but Wenzhou. How can all the fritters in the officialdom not know the consequences if these things are done?
Now that the consequences are anticipated, it is of course the intention of the question to think about the strategy and plan to deal with it early. This situation has been in the plan for a long time. He has his own pen and slipped the draft. Zhao Quan only needs to follow the script. He played on the spot, so he cleared his throat, pretended to be an innocent look, and then yelled: "Minister Shen, you have killed us unjustly. In fact, our original intention was..."
Unexpectedly, just as he spoke, he saw the old man on the opposite side cast his eyes and suddenly shouted: "Wu, boy, are you surnamed Tan?"
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