Chapter 392: Copycat

Tan Zhenhua ignored Yu Pengxia’s questions, but continued to follow his own thinking:
In view of China’s current high tariffs on imported electrical products and the current shortage of foreign exchange, it is almost impossible to import large quantities of home appliances and sell them. What's more, as far as I know, imported products still need to obtain import indicators, and this indicator is not available at our current ability. Therefore, if we want to develop electrical appliances trade, we can only concentrate the main sources of goods. On top of the products produced by Huaxia itself."
"As for the electrical products produced by China Xia, there is another problem. The original manufacturers are almost all state-owned enterprises. From material procurement to product production, they are managed and regulated by the state and local planning commissions, and the main commodity circulation Channels are "Wujiaohua" companies in big cities, and supply and marketing cooperatives in the vast rural areas. After layers of wholesale, they are finally sold to consumers through large shopping malls and rural supply and marketing cooperative stores. This is a situation that has been followed since the founding of the People’s Republic of China. ."
Yu Pengxia couldn't help asking: "Since the links from commodity production to circulation are so fixed, what can we do?"
Tan Zhenhua smiled and said: "That's why I have to start with group buying. Don't worry, Pengxia, after listening to me, although the production of goods is basically within the planned system, there are exceptions. This exception is the so-called "plan". In fact, the manufacturer uses the surplus of the raw material ration to produce some more products, and then this part of the product does not need to be included in the plan management system, and is sold by the manufacturer. Of course, as some products are selling well, some are more flexible The manufacturer simply purchased raw materials "unplanned" for production. The products produced in this way are naturally "unplanned". For example, my mini fan produced in Wenzhou is now a typical walking on two legs. ."
Yu Pengxia nodded and said, "When you say this, I roughly understand it. Isn't that the case? If the product itself is unplanned, then the buyer does not actually need to provide the "industrial coupon", right? "
Tan Zhenhua smiled and said: "Yes, Peng Xia, you have a strong understanding ability, it is indeed such a situation."
Yu Pengxia then asked: "But even if this "industrial voucher" problem is solved, according to what you just said, the circulation channels of China's electrical appliances are basically controlled by the "Wujiaohua" and "Supply and Marketing Cooperatives". In the big system, without a circulation system, we can't do anything?"
"That's why I intend to start with "group buying" instead of focusing on retail as you did in Xiangjiang."
"Zhenhua, after talking for a long time, you haven't explained what this "group buying" really means."
"Oh, I'm sorry, Pengxia, let me explain it again. As the name suggests, this "group buying" is not for individual customers, but only for large and medium-sized units."
"Only for the unit?"
"Yes, according to China's current social structure, in major large and medium-sized cities, a considerable number of employed people are concentrated in schools, hospitals, large and medium-sized state-owned enterprises, institutions, and government agencies at all levels. Because their income is relatively stable, they are also the people with relatively strong spending power, which is the main force in the consumption of household appliances. If we provide goods for such units and can consume the part of the commodity circulation channel, it is those "five The part of the profits eaten up in the operating systems of "Jiaohua" and "Supply and Marketing Cooperatives" is given to consumers, and it should be possible to achieve quite good sales results.
"So, if this is the case, we don't need to consider the issue of "industrial coupons" nor the issue of "channels", right?"
"Yes, this is my return to Ningdu this time, and I was inspired to see that the neighbor next door did it and achieved good results."
"However, since your neighbor has already done this, why do you need the participation of my elder brother's shop?" Yu Pengxia asked her doubts.
"Because, in my opinion, this "industrial voucher" that restricts the normal circulation of commodities will not exist for long. At that time, the circulation of commodities will become normal. Moreover, my goal is to make this household Electric appliance chain stores are open across China; limiting business to "group buying" is just a stopgap measure under the current objective environment. In the future, we will continue to extend commodity distribution channels to every city and face the final Consumers!"
Tan Zhenhua said.
In his previous life, more than ten years later, there were two fierce men. One started from a small shop on the streets of Ningdu, and the other started from a small storefront in Beijing. This electrical appliance chain store expanded to almost every China A corner has also achieved their wealth myth.
Of course, there is still another purpose in his heart that has not been stated clearly. The transformation of the commercial circulation field has gone through a rather difficult course in the history of China. Many heroes who emerged in this field in the mid to late 1980s, or because Self-expansion, or because of ignorance of the general trend, or for other reasons, fell or bewildered everyone.
Grassroots, after all, it is too difficult to rise, and if you take a path that no one has explored before, the chances of making mistakes will become very high, and these mistakes will inevitably be implemented and become the handle of the hands of interested people.
Or called original sin.
So Tan Zhenhua wanted to take advantage of his strength. After all, wearing the skin of a Xiangjiang joint venture would help him avoid many unnecessary twists and turns.
Yu Pengxia thought about it for a while and felt that Tan Zhenhua's plan was feasible, but there were some key factors from the plan to its implementation.
So he asked: "Zhenhua, according to your vision, we still need to solve two problems. One is the development of this market. Since we choose to do "group buying", we must have specialized personnel to communicate with major units. , Organize sales staff to go to the door to promote sales; The second is the source of this product. Since importing is difficult, we must base the source of the goods inside China Mainland. However, as far as I know, the current overall market environment of China Xia is insufficient supply capacity of the product. I’m afraid it’s difficult to purchase enough varieties and quantities for the unplanned commodities you mentioned. Without the support of commodity supply, what should we use to impress these units?"
Tan Zhenhua smiled and said: "I have thought of all of this. Let me answer your first question first. Regarding personnel, in fact, China's current situation is a labor surplus. There are many idle laborers in the society, even if there are jobs, It may be in a very inefficient state, so the partner I chose is someone who can mobilize such a labor force."
Seeing Yu Pengxia nodding, he continued: "As for the second point, there is also a way."
"any solution?"
Tan Zhenhua's eyes suddenly showed a strange look, and then slowly uttered two words in his mouth:
"Copycat!"