Chapter 67: Three countermeasures

These words of Tan Zhenhua were like a scoop of cold water, pouring Zheng Xiangqing inside and out. He hurriedly tugged Tan Zhenhua's sleeves and said, "Zhenhua, what can we do? You have many ideas, so hurry up and think of a way, otherwise, next year, we will have a hard time, and Secretary Yuan will not be able to explain."
Tan Zhenhua spread his hands together: "This, there is really no good way."
Tan Zhenhua is really no good way. In the history of China, the first real "Patent Law" did not come into effect until April 1, 1985. There is still no shadow of it now, and even if there is a "Patent "The Law", Tan Zhenhua also has no confidence that he can be effectively protected.
Even if you think about it with your knees, the temptation to earn foreign exchange through exports is here. Who will pay attention to these patents? Isn’t there another term called "local protectionism"?
Let’s talk about this little fan. In Tan Zhenhua’s previous life, the Ningdu engineer who really invented the breeze ceiling fan in 1986, but he registered a patent, and also registered the "Yami" trademark. factory. It was booming at the beginning, but unfortunately, less than five years later, it was squeezed out of the market by imitation products and the factory went bankrupt. Even the name of this inventor has been obliterated in history. How could Tan Zhenhua not know that such a painful lesson happened in his own city?
When Zheng Xiangqing heard Tan Zhenhua’s answer, it was as if he was drained of all his strength. He spread his hands and feet on the chair with sore hands and murmured: "It's over, it's over, now, how can I explain to Secretary Yuan and the others? what."
Tan Zhenhua looked at Zheng Xiangqing's pitiful appearance amused. He touched his chin and said, "I just said that there is no good way, but there are still a few bad ways."
Zheng Xiangqing heard this, and immediately felt like a dying person touched the life-saving straw, turned over and stood up from the chair, pinched Tan Zhenhua's shoulders, and shook it vigorously as if to crush Tan Zhenhua, shouting loudly. : "Say it quickly, don't care whether it is a good or bad solution, as long as it works, speak it!"
"Don't shake it, shake it again, your brain will be shaken out by you!"
Tan Zhenhua shouted loudly and finally stopped Zheng Xiangqing's actions. He closed his eyes for a while, and opened his eyes when the Venus in his eyes disappeared completely, and found Zheng Xiangqing looking at him pitifully, like a little dog begging for food.
He sighed and said:
"There are three methods that are not very good. These three methods are simple. You can have a very difficult operation. Not only do you need to activate almost all of your contacts, you also need to have enough patience, and even a little bit. luck."
"First of all, Director Zhao needs to write to the State Administration of Standards, calling for the development of national standards for mini fans;
why?
Because the entry barrier for this product is relatively low, it is not easy to say that it can be done in a workshop.
So what are the main competitive methods of these workshops? Of course it is the price.
In order to be able to make lower prices, they will certainly adopt the method of cutting corners, and cutting corners will inevitably bring about a decrease in cost while also reducing quality.
We have established the standard, which is to raise the entry barrier of products. The cost of products on this standard line should not differ too much, at least the material cost will not differ too much. You Zheng Xiangqing should not be afraid of the remaining labor costs. Yes, and we at least have the upper hand in terms of scale effect, and everyone's competition can stand at a starting point.
And for us, it is mainly aimed at the international market. In this environment, we hold the standards, and it is fair to say that companies entering the market must meet the national standards, and then a large number of companies that want to fish in troubled waters with low quality and low prices can be excluded. This is the first. "
Zheng Xiangqing nodded frequently, "Yes, although this can't be eradicated, at least some competitors can be eliminated."
"Then, it is to rapidly expand the scale and seize market share. The international market alone is not enough, and the domestic market is also very huge. We can't do it ourselves, but I think the factory manager Xie should be very willing to do it, and he can do it. No matter how large the scale of the state-owned factory is, there is no problem. The bigger the old Xie, the higher the credit! Therefore, we can cooperate with Lao Xie and negotiate in advance. The domestic market will be operated by him. We only need to supply the motor. , As for this motor, the big parts are nothing more than permanent magnets and coils. As for the other bits and pieces, there is no need to mention it. This is your old Zheng's specialty, right? This is the second one."
Zheng Xiangqing patted his chest and said: "I see no problem with this one, and Lao Xie also expressed this idea, but it is estimated that due to the good cooperative relationship between us, I am embarrassed to speak. I took the initiative to find him. Okay, this is the right way."
Tan Zhenhua rolled his eyes: "What do you mean, which one I said is not the right way?"
Zheng Xiangqing secretly said in his heart: I don't think the marketing plan you wrote before you went to Guangnan seemed like the right way. But he didn't dare to say it, he just kept urging: "It's all the right way, all the right way, you go on quickly."
Tan Zhenhua ignored him and continued along his own line of thought: "This third item, you need Secretary Yuan to come forward and find someone to submit a report."
"Who are you looking for? What kind of report should I submit? Secretary Yuan's master, I dare not do it."
"How dare you have the courage to help Secretary Yuan decide? You just need to take my words.
The content of this report is that in response to the situation where various regions compete to price the same export commodity in the Canton Fair to expand the amount of foreign exchange earned in the region and harm the country's consolidation interests, it is recommended that the state come forward to establish an industry price coordination committee. At the same time, the pricing coordination group within the industry is established based on product categories. The leader of this group will be taken by leading companies in each industry. On this basis, to formulate a unified export pricing and local subsidy standards for various products, the leader of each coordination group will act as the unified coordinator, and the National Price Coordination Committee will be in charge.
In this way, the whole country is a game of chess, unanimously, to prevent foreign businessmen from taking advantage of us in vain, not only does not delay the export of foreign exchange, but also can increase the profit rate of foreign exchange products, and can effectively reduce the loss of export enterprises and the amount of local subsidies. , Is a good thing that benefits the country and the people. "
Zheng Xiangqing clapped his hands and exclaimed: "Well, your method has occupied the righteous name. I think Secretary Yuan will definitely agree to it. If we can get it, we are determined to win the position of the leader of the pricing coordination group of the mini fan. With this trump card in hand, the situation is much better."
Tan Zhenhua interjected: "Xiang Qing, remember, even if this article is successful, you must remember that everyone is really good. We can eat meat. Remember to leave soup for others."
"Then what if someone else comes to grab the meat?"
"If you are really so indifferent, we will resolutely crack down and never tolerate it. Although we can't do exclusive deals in this mini fan industry, the position of the industry leader must belong to us."
"Then I know, by the way, you haven't said whom you want Secretary Yuan to go to."
"The one I'm looking for is a heroine, a hero of a female middle school, and one of the few female senior leaders in New China.
Speaking of, this person has some connections with you Wenzhou. She was originally from Qingtian County. Before the establishment of New China, Qingtian County was under the jurisdiction of Wenzhou City. It was only after the founding of the People’s Republic that it was transferred to Lishui City. The people of the state can't be wrong, at least they have to be folks in the village. As for her name, just take what I said to Secretary Yuan, and Secretary Yuan will know it, so you don’t need to know it. For some things, knowing too much is not necessarily a good thing. "
Zheng Xiangqing silently kept Tan Zhenhua's words in his heart. He also knew that when it comes to high-level matters, he doesn't have Tan Zhenhua's seven-original exquisite heart. It is better to blend less, and it is important to manage his own affairs.
Seeing Zheng Xiangqing's endorsement silently, Tan Zhenhua smiled and said, "Xiang Qing, don't be too nervous, just remember the general meaning, and I will talk about TV."
"Director Xie is definitely interested in this TV. However, he currently does not have this strength. In fact, I also suggest or hope that he can do it. Why? Because this involves my long-term plan."
Zheng Xiangqing started to get excited again when he heard this. He likes listening to Tan Zhenhua's long-term plan. This kid's crow's mouth has been verified many times and it is indeed effective.
It’s a pity that Tan Zhenhua is the bucket’s favorite to hang people’s appetite. When he talked about this, he became very lazy, and then said: "Tonight I said too much, tired, sleepy, Xiang Qing Come back tomorrow night. It's best to call Uncle Pan together. Let's discuss the new product by the way. I probably have an idea."
Zheng Xiangqing hates that in his heart. He really wants to go outside to pick a brick and come back and give this kid a bit cruel, but unfortunately, if he wants to return, he will never dare to do it. This kid is shaded, and he wants to annoy him. , It may be bad luck. Moreover, he has been mingling with Tan Zhenhua for a long time, knowing that according to this kid's temperament, he does not want to say today, and he will not say who forced him to, the inverter was like that last time.
Anyway, I just waited one more day, and I would spare him tonight, but I was left with something in my heart, and I would definitely have to sleep well at night.
He then thought about it, maybe it’s the ultimate goal of this kid to make him sleep well at night-it doesn’t matter, because he didn’t sleep well, so he shared the room with Pan Xiaobao’s service. Level, who can sleep well? No, I'll go outside to open a room tomorrow. Brother is rich now, what does it mean to open a hotel room? Let's not suffer that sin!