Chapter 773: $700 million in advertising

"What would you do? "The ethnicity tested next is Chinese. ㈧㈠中』Ω文网┡⒈
As the Chinese Americans seem to be a bit high-profile recently, the audience in front of the TV is greatly interested in how the Chinese Americans who prefer to act in a low-key manner will react.
In addition, in the previous test, a young Chinese girl came out to preside over justice, so many people wanted to see what Chinese adults would do.
Is it like the black group, or is it inferior to the black group?
New York, Chinatown.
This time the lineup of actors and actresses in the filming crew has expanded a lot. At the same time, there are two groups of black and white, with a total of more than ten actors and actresses. The members of the film crew told the audience in front of the TV that they will let the actors shoot together at the same time. Reduce the time wasted due to shooting.
But it doesn't matter to the audience in front of the TV.
You know, what the audience in front of the TV sees is the presentation of the content after it has been produced, so they don't care how the film crew will arrange the shooting.
Basically, the actors are still the same routine.
In restaurants in Chinatown, on the streets, or in other public places, the actors performed their own scripts to their heart's content.
And when the incident of'male violence against women' was born next to Chinese in Chinatown, the Chinese responded very well.
Chinese people usually have a stunned look at the beginning, and even a look of contempt, obviously they look down on men's violence against women.
Especially when Chinese women saw the'violence', they were even more excited and angry.
That’s right, although Chinese usually act low-key and are generally unwilling and unwilling to take care of other people’s affairs, once they are born around them, if things like'male-to-female' violence are born by their side. Will not ignore it.
Not seeing it is one thing.
But when things are born by your side, the situation becomes different.
Of course, the way the Chinese handled them was completely different from the previous black people.
Perhaps because of some factors in cultural thinking, Chinese people rarely fight directly to save the United States by heroes.
More people stepped forward, blocking the actors and actresses, acting as a relief belt, and telling the actors that they have called the police.
Some older Chinese elders would still persuade men not to beat women with all their heart, and tell them that such behavior is not what a man does.
Basically, no one of Chinese descent hits an actor, but they will also stand up to lend a helping hand to the actress to get her out of the shadow of violence.
Although Chinese Americans will not fight bravely to save women, which is a bit inconsistent with Americans' definition of heroes, the test performance of Chinese Americans is far beyond the expectations of all TV audiences.
When Chinese Americans face women who have suffered violence, they will not hesitate because of the beauty and ugliness of women, nor will they be intimidated by the sturdiness and fierceness of violent men. They all stand up bravely.
In any case, the performance of Chinese Americans is much better than that of the previous African Americans, because even Chinese elderly people will stand up to help women, and they are really amazing compared to watching the lively African Americans.
And it is through the "What would you do?" "In this show, other ethnic groups in the United States suddenly appeared, as if their understanding of the Chinese community in the American social system was too shallow.
Not gregarious, like to be alone, only play in small Chinese circles, and don’t like to interact with other ethnic groups. The Chinese circle is very closed and the thinking seems a little weird... But now everyone finds that the Chinese are not full They also have flashing advantages.
Of course, for these advantages, if it weren't for net's program, obviously everyone would not know.
After all, no one will interact with Chinese Americans on a deep level, and then understand these special qualities of Chinese Americans.
Especially women in the United States, they admire the performance in Chinese programs and feel that they were too narrow before. Since then, they have slowly reversed their views of the entire Chinese group.
And slowly, Chinese men suddenly realized that it seemed that their pursuit of American girls had become much easier, and many American girls were also actively willing to associate with Chinese boys.
I have to say that this is all thanks to the net's "How would you do it", which really brought such a change to Chinese Americans.
Of course, this is the future. At the moment, the Chinese community has not yet felt the benefits of these changes and has no idea about it.
Even those involved in the ‘violent’ incident did not realize that the women they saved and the male violent were actors at all, and he himself became a role in that part of a program.
"What would you do? "This copycat show was made into a three-hour episode by Jin Xiantai, and each test involved almost all American ethnic groups, covering a very comprehensive range.
However, because the show is very novel and very attractive at the same time, no one complains that the show is too long. Instead, they think that three lengths are just right.
Especially in terms of net, the length is enough to insert more advertising time, and these advertising time are all green dollars.
The program has not yet finished, and the first wave of commercials has been finalized.
Such a degree of truth makes people blinded by titanium alloy dog ​​eyes.
There are a total of 12 commercials and 48 chapters in the entire program, which together can be regarded as one episode.
After the company contacted net a little bit, its public relations department quickly took out a large sum of money, and was the first to contact by phone to finalize the advertising matters, and bought the right to place 12 advertising slots.
Basically, there are 12 advertising slots, each of which is only one minute long.
And the company only has 15 seconds of advertising playback time.
But even so, the company is not willing to miss it.
After all, "What would you do? "This show is too popular, and the ratings are too high.
So even if they exchanged these at the cost of 120 million US dollars, they still felt it was worth it.
With the sale of the company and won a quarter of the advertising time, the rest of the companies that are still on the sidelines can't help but take action.
Don't watch this program for a long time, and the commercials seem to have a lot of time, but in fact, confidence is not much at all.
In order to expand the impact as much as possible, the company bought a quarter of the advertising rights in 12 time slots in one go. This allowed other people to see the purpose behind it and prepared other companies to learn.
So this creates a small problem.
That is, if everyone learns the way, then this program will only have 4 advertising positions at most.
So the competition has become fierce.
Because of the quick start, Tongtong takes advantage of the price.
Some of the following companies, such as Citibank, Mengshan Gene Research, and Seven Kings Petroleum Corporation, won the first season with high prices of 150 million, 180 million, and 250 million US dollars respectively, and all 12 episodes The advertising time, set a record of advertising revenue in a program.
And from the steadily rising advertising prices, we can also see how fierce the competition was at that time.
The twelve episodes can be played in one month, but they have brought net $700 million in advertising revenue.
In order to produce this show, net's investment is only less than 50,000 US dollars per episode, which also includes the salary of the actors.
Therefore, the twelve episodes produced less than one million U.S. dollars, but they brought in 700 million U.S. dollars in advertising revenue and cultivated many potential users of net.
According to Kim Hyun Tae's plan, paying users who are not net can watch the first episode for free, but will be charged for the second episode.
As long as you become a paid member of net, then you can watch it at will.
Through this move, Jin Xiantai hopes to return the lost net paying users and increase the paying user group at the same time.
"700 million US dollars, we actually won 700 million US dollars in advertising revenue before the first episode is finished, my God! Who of you will pinch me to see if I am dreaming?"
The middle and high-level people around Qiao An were extremely excited, and some guys even had a rare humor.
This is not to say that they have no knowledge, so they behave like a turtle.
It's just that such a program has not yet ended, and the 700 million US dollars advertising has been finalized. This is the first time they have seen it, so it is not surprising to have such a reaction.
And net's annual income is only a few billion US dollars, and most of them are brought by the adult# film company under its umbrella. The headquarter relies on the revenue from advertising and paying users.
But at the moment, only one show has directly created half of the annual income. How could this not be shocking.
"Boss, what are you doing now? The copywriting of the program you wrote has been completed and aired an hour ago. The response of this program is very good now, the ratings have stabilized at 5%, and at the same time We have also finalized four advertising contracts..."
The subordinates around Qiao An were elated, and she picked up her mobile phone and dialed Jin Xiantai's number to inform him of the good news.
At this moment, Kim Hyun-tae has just finished dinner~EbookFREE.me~ is preparing to watch the anime she likes to watch with his daughter Coco, so after receiving this call from Qiao An, he quickly discussed with her daughter Coco, hoping to temporarily Give up watching the animation broadcast today, and instead watch the "What would you do?" ".
After arguing and making a promise, Coco agreed.
After persuading his daughter, Jin Xiantai said to Qiao An on the other end of the phone: "Good job, tell everyone, I'm going to give out a one-to-one bonus for welfare, so that everyone is happy."
After a few more conversations, the two parties ended the call.
Qiao An put down his mobile phone and said loudly to his subordinates: "Boss is going to spend a sum of money as a bonus, you guys have earned it!"
Oh yeah!
Long live Boss!
Roar, rich!
When Qiao An announced the decision of Jin Xiantai, it immediately aroused the cheers of the ordinary staff around except for the middle and high-level subordinates. (To be continued.)