Chapter 753: Xu Staff 2

When the first person finished speaking, "Dong dong dong" suddenly someone knocked on the door.
Two lesbians came in.
Leader Liu introduced: "This is the person in charge of the Press and Propaganda Department. They will also participate, and they will inevitably have to work together. Xiaohe, since they are here, just say a few words?"
"Okay, let me tell you briefly."
The leader surnamed He is very capable and new in thinking: "This time the bid for propaganda work is different from the last time.
First, more emphasis should be placed on external propaganda, and it is necessary to consider how to implement it in operation. Second, the methods have changed, and it is necessary to study how to use high technology for propaganda.
On these two points, let's continue. "
"Well, it's very targeted."
Leader Liu expressed affirmation, saying: "Go on, continue to discuss."
So speak freely and express your own opinions.
"I think the bidding concept, slogan, and emblem should be selected in the following ways:
Highlight the ancient culture of the capital, attract the world with cultural charm, and dilute the political color.
Highlight human emotions and move people with affection. The Olympic spirit is the spirit of all mankind.
Emphasize the commonality of human beings and combine participation, sharing and the future.
Highlight environmental protection and change the image of Beijing. "
This speech aroused everyone's interest, and there was a lot of discussion.
Leader Liu also touched his inspiration and said: "I add one point. The number of slogans may not be too many, but the theme must be clear, grab the hearts of the people at once, and become a household name like a banner.
And I propose to set up two research groups, the theme and slogan research group, and the emblem research group. And extensively solicit from the whole society, brainstorming. "
Brush up!
The bottom is full of recorded sounds, and Xu Fei also drew a Q version of Sakuragi Flower Road on the small notebook.
"Please go to the capital to show your skills."
"The Great Wall shakes hands and embraces the future."
"If you don't reach the Great Wall, you are not a hero. The Olympics will come to Beijing."
"Please come and see in Beijing."
"Under the blue sky of the capital."
"Our efforts, your choice."
The slogan started on the scene. I have to say that everyone's thinking is still subject to many restrictions and lacks a deep understanding of this work.
Historically, it took several months to finalize it, and even some foreign planning companies were invited.
"It's still conservative, not clear and loud enough. Let's not be afraid at first, be bold and creative, then do subtractions, and eliminate one by one..."
Leader Liu listened for a long time, but also felt this way, as if his mind was stuck in a shell and couldn't get out.
He swept around and fell on the youngest person.
"Xiao Xu, talk about it."
"it is good."
Teacher Xu brushed out a stack of paper, and said, "Before the formal explanation, I will tell a short story that happened to me.
Due to work reasons, I often go abroad. Once I went to a certain European country and chatted with people on the street. They thought I was Japanese or Korean, and then they knew I was Chinese. They were very surprised.
Then I asked seriously, are you growing crops on the roof?
I said why do you think so? He said it was written in the newspaper.
So I bought a newspaper and found a so-called joke on it, saying how do power plants in China generate electricity? A group of people wearing silk clothes, lying on the rubber wood floor, rubbing electricity..."
It's good to know that the big guy is good. When a person is abroad, he loses contact with the prostitute and instantly attracted the attention of the audience.
"What does that mean?
The vast majority of people in the world do not know China, and they are widely influenced by Western media, and they are full of ignorance and prejudice against China.
Therefore, I very much agree with what Minister He said that the focus of this propaganda for the Olympic bid is external. Those foreigners must be told that China does not grow crops on the roof and no longer keep pigtails.
Based on this idea, I thought of slogans again.
Just now you said that to highlight the ancient culture of the capital, the capital has thousands of years of history.
Yes, if the Olympic bid is successful, we can highlight this. But now is the stage of bidding for the Olympics, and what we want to show is not ancient.
Because facing a complete stranger, his intuitive impression of us is definitely not a long history, but what is happening now.
So I think that the slogan should highlight a new word, the changes in the new era.
And we must study our own strengths and weaknesses, such as environmental problems. The pollution in Beijing has been criticized, and we cannot take the initiative to put it on slogans. When it is elaborated, let's talk about how to manage it.
This is called exploiting strengths and avoiding weaknesses. "
"Ha ha……"
Leader Liu smiled, he smiled, everyone laughed, the indoors and outdoors were filled with cheerful air.
What a nice young man!
As soon as he heard it, he felt that he had come out of his shell, really different from others, very high.
"More specific measures.
First of all, I suggest setting up a website for bidding for the Olympics. After the success, it can be converted into an Olympics website.
Secondly, the TV promotional film, I suggest that the director Zhang Yimou shoot it.
Furthermore, the Olympic promotion is actually an image package for Beijing and China. For the masses, it can be popular and entertaining.
Foreigners value the non-governmental support rate. We invite international stars like Cheng Long to be image ambassadors, and then find some famous athletes and stars to carry out activities to mobilize the enthusiasm of the masses.
For example, the countdown to the Olympic bid, the Olympic Imagination Drawing Competition, the English speaking competition, the Great Wall Relay Race, the Stars Concert and so on.
Simple and practical. "
He didn't get a spoiler in one breath, but he stretched it a little bit, so that he was deeply impressed. Others are still in the discussion stage, he directly engages in activities, and very operability.
This kind of work efficiency makes a group of people in the system accustomed to meetings, meetings, and meetings very uncomfortable.
Leader He's eyes brightened, and an important person on the spot: "Xiao Xu, why don't you come to our news and publicity department. You are the best player in publicity."
It's a pity to be immersed in the research plan-she didn't say that.
Leader Liu was also happy and thought for a while and said: "Just so, don't limit the department, you can mention any ideas, or report directly to me."
"Uh, good."
At the end of the first formal meeting, Leader Liu made a decision on several directions:
Agree with the view that "Western public opinion and the political environment are big challenges", strengthen external publicity, communicate with the world, and reverse the Western impression.
It was agreed that the slogan should highlight the development and changes of modern China.
Agree to exploit strengths and avoid weaknesses.
Agree to establish a website.
As for the promotional film, he didn't nod his head, only said: "After reform and opening up, we have already had a group of professional directors who can be in line with international standards to take on this important task. It is recommended to consider selecting from domestic directors."
And Mr. Xu held a meeting, but he didn't get the job and lost the department.
What is this? Go forward? ? ?
...
After the meeting broke up, people from all walks of life began to come up, asking for various interests.
Xu Fei also received a call, the director of Beijing and Taiwan.
"Beijing is a bidding city and should make some contributions. Jingtai is also one of the largest production units and is fully capable of taking on the task of propaganda."
"Then you can talk to the leader, I can't be the master again."
"Tsk, who doesn't know you are a celebrity? Help with suggestions."
Suggest a papa!
He declined twice, but the other party did not give up, and invited Li Mu for the third time. Li Mu is an old leader. He used to work as a deputy in the propaganda department of the capital. He mentioned that he went to the Ministry of Truth last year.
Although he has worked in the city government, it is not appropriate to personally intervene in this kind of thing. Xu Fei belongs to the Olympic bid committee, and the position is there.
Li Mu spoke, but had no choice but to agree to help.
In short, after this meeting, various tasks were carried out intensely. At this stage, apart from slogans and promotional videos, Xu Fei doesn't want to mix anything else.
I'll wait until February next year, when the whole country is acting.
(It's more than 30 degrees in mid-August. Where can I go about it?
and also……)