Chapter 783: Horse racing

There are many theaters in Jin Province.
In Taiyuan alone, there were 72 theaters in the 1980s. At the beginning of the 1990s, it became 64, and then it decreased year by year. Just like its counterparts all over the country, it is better to die than to live.
The film industry in Jin Province is underdeveloped, with poor cinema facilities, none of them are in the first round of the market, and the provincial companies are not strong, so the overall situation is embarrassing.
Cui Zhiguo is the manager of a medium-sized theater. What is medium-sized?
In his opinion, there are two halls with an annual box office of 3 million, which should be considered medium.
He has no big ambitions now, either until retirement or bankruptcy. In short, he lives a passive life, and his heart is calm. Unexpectedly, when a decree changed the environment, he actually became a sweet potato.
"Hello? Old Huang, I said several times, I can't personally decide, wait a minute!"
"Hello? I also look at the direction of the wind, who knows where to blow?"
"No, they are all big shots, who will give the meat to whoever!"
In the afternoon, in the still depressed theater, Cui Zhiguo answered a few more calls. A colleague quipped: "Does it feel like a celebrity?"
"No, I feel like a bun, everyone wants to eat it."
He shook his fingers and said, "Beijing New Film Federation, Provincial Company, Municipal Company, Hebei Company, Shandong Company, and even Guangdong Province have called!"
"Then what do you think?"
"You can't do it alone. Find an organization. If you want to go, you can go in groups."
As the phone rang again, the provincial issuing company called itself to a meeting.
Cui Zhiguo noticed something and left immediately. At the place, the big conference room, the city's theater managers came, and there were two strangers.
"These two are representatives of the New Film Federation, and they made a special trip to discuss joining the theater." The provincial company boss said.
"..."
Everyone was surprised and felt they were too anxious, so they called twice and came straight over.
"Hello everyone, when we meet for the first time, I won’t say any polite words. The New Film Federation is one of the best theaters in the country. There are 42 theaters in Beijing. They have unified brands, unified operations, and unified management. They have repeatedly achieved good results in the market throughout the year. The box office is approaching 100 million.
The New Deal has been dismissed, and the cinema system has started.
Our strategy is to steadily expand to surrounding areas based on the capital.
After all, Beijing is a movie center, with unique market and film supply resources. We promise that as long as we join the theater, we will receive fair treatment.
To be honest with everyone, the first stop is here. We welcome the Jins brothers to join this big group..."
Balabala blew, everyone's heart throbbed.
The New Film Federation can indeed play, and the resources in the capital are also very attractive, but the boss of the provincial company has a hardened temper and calmly said: "Let us study and study, and the two will rest first."
"Good."
The two got up and went out and ran into Xu Fei and Han Sanping directly.
"Mr. Xu! Mr. Han!"
"What a coincidence, oops, see you later!"
Xu Fei also entered the meeting room, and Cui Zhiguo's heart was pounding again, and the feeling of sweet pastry was instantly felt!
Good guys! The two leaders personally dispatched to compete for this second round of the market.
The conditions here are simpler, Han Sanping said: "First, we will invest in the renovation of the theater, and strive to allow more brothers to enter the market.
Second, our cinemas can enjoy the same promotion treatment for imported films and domestic blockbusters. For example, celebrity roadshows and meetups will first take care of joining the theater. "
Gone? Gone!
The signature of China Film and the World is the biggest resource advantage.
After all, the two left.
Did not go to the lounge, went downstairs and walked around. Han Sanping lit a cigarette and said, "I didn't expect the New Film Federation to be in time today. Fortunately, if we meet on a narrow road, the brave wins, the conditions are set, and it is upright."
"This is boring."
Xu Fei yawned, and said, "You have shares, and you are struggling with each other. What kind of encounters are you?
I'm here with you, not watching you play double reeds. In this cooperation, I will have a large investment and must guarantee the return of the interests of Times Media. "
"Hey……"
Han Sanping was taken aback, and made some subtle changes. He used to be a comrade-in-arms, but now he is a real brother.
Wu Mengchen said before that China Film and the New Film Federation have become rivals, fart!
China Film has a 30% stake in the New Film and Television Federation, and it is impossible to really fight. For example, when you come to Shanxi Province this time, the other party is to take care of it. In the end, you will get it either in China Film or New Film Union.
But from Xu Fei's point of view, the cinema chain that he cooperated with China Film, is it for Mao to give it to the New Film Federation?
"Old Han, we don't have to go around, can you call the shots? Can't I tell Lao Wu."
"You... I'll talk to him first."
Han Sanping wiped his body and called, and came back soon: "Half of the family."
"For more than 10, half of one family. We want all of the less than ten."
"can."
...
Three days later.
It’s also fun here. Provincial and municipal companies can indeed pull out a cinema chain, but you are not the first round of the market, and you cannot guarantee subsequent development.
They are also very thief, let some theaters take refuge in big bosses and mix up some resources. Leave a part of it on the sidelines for development.
"We decided after research that 14 medium-sized cinemas would like to join, 7 would join the New Film Federation, and 7 would join..."
"The China Film Times cinema line has not been officially established yet." Xu Fei smiled.
"It's okay, it's okay, trust each other and never regret it."
Historically, the New Film Federation did poach 14 theaters in Jin Province, but Zhongying avoided. There is no one now. Each is divided into half. One side has the advantage of theater base, and the other has the advantage of film supply.
When things were settled, Xu Fei and Han Sanping rushed to Jiangxi, Guangdong and other places non-stop to continue digging corners.
…………
At the turn of the spring and summer, the film industry is buzzing, and there is constant news:
In Guangdong Province, a major box office, three theater plans emerged all at once, Huaying Southern, Guangdong Pearl River, and Shenzhen Shenying. However, China Film and the Times have blended in, and it has become divided among the four—this is a loophole, and there is no regulation on whether it is counted across provinces.
Liao Province took the lead and the provincial company took the lead and united with Shencheng Company and Ancheng Company to prepare for the formation of "Liaoning Northern Cinema."
Wenzhou, a gathering place for local tyrants, was initiated by the city company, Bailu Cinemas, and New China Film Capital to call for the establishment of the "Wenzhou Yandang Cinema Line". There are currently 22 cinemas with intentions.
At the same time, "Zhejiang Times Cinema Line" and "Zhejiang Starlight Cinema Line" are also actively preparing for the tripartite.
The Sichuan Company unites the city, the state company, the Gansu Province company, and China Film to plan to form the "Sichuan Pacific Cinema Line" to dominate the southwest region...
And so on, the heroes are coming together.
There are those who stick to the site and engage in provincial cinemas; some are far-sighted and engage in inter-provincial cinemas.
Cinemas with better conditions have been scrambled by all parties. But don’t pick some of them. Cross-province, just outside the province. Let’s start with the cinema.
China Film even let go of Sa Huan, wanting to participate whenever there is a chance.
All of a sudden, I really agreed with those four words: sprinting!
...
It is too expensive to run theaters.
Although Xu Fei has many trumpets, he just wants to mix two.
One is being done, the "China Film Times" inter-provincial cinema chain. In addition, the old theater was taken down and transformed into a leading theater with seven halls. The theater also had to be a joint venture.
The other is in the magic capital.
In the Yongle company, the boss is receiving guests from Ronda, a real estate developer that has risen rapidly in recent years.
"Currently, there is no theater in China with more than 20 million, and only less than 10 have more than 10 million. The times have changed, and old things should be eliminated.
We want to invest in a truly leading theater locally. "
"How many theaters?"
"nine."
One question is enough.
The other party said: "I heard that your company is preparing to build a joint theater. We are also very optimistic about the potential of the Yangtze River Delta, but you know the central government's policy. Are you interested in cooperation?"
"This one……"
The boss hesitated.
Modu’s strategy is to make two first: the theater originally affiliated with Yongle Company, plus the two places in Jiangsu and Zhejiang, form the "Shanghai United Cinema Line".
Cinemas in Huangpu District join the "Shanghai Daguangming Cinema Line".
Yongle wants to be wholly-owned. Longda means joint venture.
The boss thought for a moment, and said: "We are willing to cooperate in the construction of theaters, and welcome to join our theaters, but it is best to wait for the joint venture, and stability is the first."
"Well, that's fine."
...
Historically, the domestic ultimatum was issued in 2001, and the establishment was completed in June 2002, opening the era of theaters.
Now it's more than a year ahead of schedule, and Xu Fei has successfully mixed in one north and south:
North is the original Chinese film star beauty, now it is the first in the Chinese film era.
To the south is Shanghai United. Lunda will join the cinema first, and it will be short of funds in the future, and then it will invest again.
These two theaters have always ranked in the top five in the country, not to mention that most of them are gearing up.
(and also……)