Chapter 815: A World Without Thieves 1

Radio and television.
Leader Xu looked at the "Beijing Morning Post", which is a metropolitan newspaper.
For a long time, domestic government agencies and professional newspapers preached current affairs, opinions, people's livelihood, industry news...
In 1995, West China Metropolis Daily, founded in Chengdu, became China's first metropolis newspaper. As the name suggests, it is a newspaper close to the citizens.
Since then, Metropolis Daily has risen across the country.
The amount of information is large, the readability is strong, and it has everything from politics and economy, society, culture, sports, and entertainment. The profit is also amazing, as the "Beijing Morning Post" just announced that this year's advertising revenue has exceeded 100 million.
Leader Xu looked at the entertainment section, news about "Crouching Tiger, Hidden Dragon".
"Golden Ball? Oscar?"
He only felt magical, and no one expected this film to explode in North America.
Don't talk about Oscars, just get the golden ball! The light of the Chinese film, more importantly, is Xu Fei Investment, and the two female characters are from the world's film and television.
After watching the news of "A World Without Thieves", it was a great prattle, and the words were full of allure, so he couldn't wait to see it.
"..."
After a while, Leader Xu put down the newspaper and pondered various melons in recent days.
In his opinion, Xu Fei has been put on the cusp of the storm, and he has to deal with the new award. If you don't do it well, you can do it alone; if you do it well, everyone deserves credit.
Metropolis newspapers across the country are the most suitable carrier. Beijing + newspapers from all over the country can really apply.
The key is whether the radio and television should do official endorsement.
If the radio and television company did, the award would theoretically have the same status as Huabiao, Golden Rooster and Baihua. Even more powerful, it has the advantage of propaganda.
On the other hand, such powerful resources will also bring positive benefits to radio and television.
For example, the Huabiao Award has a pitiful little attention every year, and its status is too high. Golden rooster scolds and scolds, scolding means high attention!
Leader Xu watched "Crouching Tiger, Hidden Dragon" and "A World Without Thieves" again, thinking about it again...At this moment, he heard a knock on the door, and the secretary walked in.
"Xiao Xu just called, please watch a movie."
"Ok?"
"At the Beijing Film Studio, there are also Deputy Director Zhao and a few people from China Film. He said that "A World Without Thieves" is about to be released, and he has no idea. He wants to ask you to check and encourage."
what!
Leader Xu laughed and said: "Which is to encourage him, it is clear that he wants to calm my heart."
"I mean, I want you to see the quality of this film. But Deputy Director Zhao has reviewed the film and she thinks it is great. If you are not free, I will help you push it?" the secretary said.
"No, I just happen to be interested. It's okay in the Beijing Film Studio, just keep it quiet, you can arrange it."
"Ok."
…………
Friday, December 22.
On weekends, before Christmas Eve, it is definitely a battleground for military strategists in later generations.
Nowadays, film producers and audiences lack awareness and need to be cultivated slowly. Xu Fei has been brewing the soil for the Lunar New Year since a few years ago, and this year is no exception.
The first trick is an unprecedented zero-point premiere, where several ticket warehouses in Beijing, Shanghai, and Guangdong choose local leading theaters.
The second trick is half price for couple tickets on the 23rd and 24th.
The third trick is the unified release of theaters across the country.
The night was cold and the fine snow flew.
At around 8 o'clock, a couple came out of the hot pot restaurant and came to the Capital Cinema.
"Two "A World Without Thieves"."
"On sale tomorrow morning, you can make a reservation."
"Isn't it zero field?"
"Zero Field is not here."
"Huh? Aren't all New Year movies premiered here before?"
"Can you buy it? Don't buy it!" The conductor said with a calm face.
The boy still choked and was pulled back by the girl.
"Are you still watching?"
"Look, it's just after eight o'clock, what do you want to do so early?"
"No no! I am not!"
"Then what do you want to do?"
"No! No! Me, I'll make a call..."
The boy's face flushed, he asked his buddies, and said: "It's showing in the theater of Renmin University."
"Don't you figure it out first? Can I still have a ticket now? It's my birthday! Can you use snacks?"
"Let's take a look anyway."
"Let's take a look? No ticket is not a trip for nothing!"
The atmosphere that was still provocative just now suddenly became arguing, and the two moved angrily.
There was no subway there, so I drove a car cruelly, and when I went to the place, the International Cinema was very conspicuously standing on the street. The lights are bright, crowded, and lively.
There were a lot of diners in the store on the first floor, and some wandered in, looked at the bookstore, and played with the claw machine.
The counter in the ticket office is dark red, the lady has a white shirt, black jacket, and black stockings. They sell popcorn, drinks and the like. There is a large screen on the wall, and the trailer and schedule of "A World Without Thieves" are circulated.
There are also several rest seats.
The boy went over and asked: "Are there still tickets for the zero o'clock show?"
"The last two left."
The later generations are all electronic displays, and now I can only get a paper map, the seat is very forward.
But it's all here, let's see.
"How much is one?"
"Fifty dollars."
Without waiting for the other party to be horrified, the ticket sales lady said again: "I recommend you to apply for a membership card, which can get a 30% discount and accumulate points. If you upgrade to a platinum card, you can get a 40% discount, and a diamond card is a 50% discount.
You can participate in our various activities. In addition to your own use, friends and family members can also use the card to consume, and the points are uniformly calculated. "
"What activities are there?" the girl asked.
"On the birthday, you can watch movies for free and receive small gifts. We will also draw from members for our anniversary celebrations, celebrity meetings, etc...."
"Hey, my birthday happens to be today!"
The girl was so excited, she took out her ID card and showed it to others.
After verifying, the young lady smiled and said: "Okay, you can enjoy membership treatment by applying for a membership card now."
Ever since, the boy charged a hundred yuan and spent another 35 to buy a ticket.
The girl got a birthday gift and a zero-point field gift, including Gong Li's autographed photo, which she made consciously.
Teacher Xu is inhuman!
At every turn, let his stars write autograph photos, and then take the photos to cut the leeks.
…………
In addition to opening up and increasing production, China’s film market is taking off, and audience upgrading is also an important factor.
The new generation of audiences can accept all kinds of flowers in and out of the play, and they are more willing to speak up in the movie.
In the old days when entertainment was scarce, people were satisfied if they wanted to watch it. Later, they gradually developed good and bad movies, marketing scoring, traffic capital, and ass.
Today's zero-point field is mostly young people.
There are a lot of things to play in the cinema, so it's not boring, and it's easy to wait until the ticket is checked, and line up in an instant. There are also reporters taking pictures and interviews.
In the largest Hall 2, there are more than 400 seats.
It looks inferior to the Capital Cinema, but that one is a screen, this one is nine yuan.
The young couple are excited to enter the venue and wow as soon as they enter!
Hall 2 adopts the largest screen except IMAX today. The seats, floor, walls, and lighting are all superb at a glance. Wait for the to sit down and feel more intense.
Probably the contrast between the bench and the sofa.
The handrails on both sides are lowered, and there is also a place for drinks.
"This theater is great, come here to watch it in the future?"
"Hmm, come on."
The boy is perfunctory, regretful in his heart: It's two o'clock after reading it! Looking for a hotel again, how much time do I have? ! ! !
Fortunately tomorrow weekend...
There was no celebrity meeting in the zero-point field, but Xu Fei still came.
He likes to watch movies with the audience and feel the atmosphere of jubilation or scolding. Not occupying a good position, sitting in the front corner, next to the little lover, gnawing at each other like no one else.
Gee!
Teacher Xu looked at them and lamented how young it is.
Like me, the crime of hooliganism was proper.
Soon the lights dimmed and the screen came on.
After the release permit, there was a CG film title. The three workers, peasants and soldiers stood together, moving forward and forward.
There is a word at the foot: Beijing Film Studio.
There are also big characters below: China Film Corporation.
Then the second one:
"Boom!"
An extremely clear sound, amplified in the most advanced audio equipment, is particularly transparent.
I saw a drop of ink dripping onto the white paper. The paper was soaked with ink and became mottled and old. Immediately, like an invisible pen, I wrote a few ink-style characters:
"World Film and Television!"
The third:
Under the gleaming corner tower of the Forbidden City is the "Forbidden City Pictures".
Although it is very rough, there is a sound of frogs underneath. In the past, I only saw moving titles in Hollywood blockbusters, but I saw it in domestic films.
This was produced by Xu Fei's utmost effort, and the name was "packaging for large movies."