Chapter 832: Make money

Later generations of Chinese companies bought all over the world, but now they don’t, especially those who make movies.
Investing overseas when making movies is a fantasy in the eyes of many people, but it comes from Boss Xu.
"After I had an idea, I finished a script. Last year, at the Berlin Film Festival, I happened to meet representatives from Japan Polycarne and Korea Finecut.
Both companies do overseas distribution.
Poli Kayin has launched a so-called Asian project, investing in a work by Hong Kong "Sometimes Dancing", Taiwan "One One", and Japan's Shunji Iwai.
But I think it is too general and lacks specificity, so I proposed pan-Asian cooperation.
First of all, in the mainland, Hong Kong and Taiwan, South Korea, Japan, Singapore, Malaysia and Thailand, certain cultures are interlinked and there is no cognitive barrier.
Second, these areas have been invaded by Hollywood, and the local market has shrunk.
The audience in these areas is as high as one billion, even if the mainland is removed, there will be a huge market of 200-300 million.
The so-called pan-Asian cooperation means changing local resources into regional resources and achieving market integration through talent sharing, cross-border investment, joint production, and distribution.
To put it bluntly, it is difficult for a simple foreign film to enter the local market, and there is no preferential policy. If joint investment, or even stuffing a few local actors into it, becomes a co-production film, then it can not only come in, but also export.
It can be shown in multiple markets, which virtually expands the audience, and the cost is much lower than that of Hollywood. "
"..."
The people underneath looked surprised, once again beyond thinking and self-confidence.
In the domestic market, thousands of horses are eager to see each other, but this one is not satisfied with internal development and is already expanding overseas.
"Mr. Xu, can you introduce this movie?"
"It is invested by four companies, Tianxia, ​​Sunshine, Polly Jiayin, and Finecut, about 200 million yuan (known as). Director Xu Ke, starring Leslie Cheung, Gong Li, and famous Japanese and Korean actors.
I will start it in Japan in a few days, and I will rush to it. It will be announced one after another, but you may not be interested. "
"why?"
"Because this movie does not go to the mainland market, it is a zombie movie, and it earns foreign exchange."
Hey!
In a word, pouring cold water on his head.
A reporter asked: "Mr. Xu, why not choose a theme that can be screened in the mainland?"
"This cooperation is long-term, and the first film is also testing the waters. If it succeeds, it will definitely be considered in the future."
"How was the main creator selected?"
"The project I proposed is naturally based on Chinese filmmakers. Otherwise, wouldn't it be another wedding dress for others?"
"Then do you have plans to invest in Hollywood?"
"Look at the situation. There are domestic restrictions on private enterprises and the international restrictions on China. If possible, I certainly want to try."
Ok?
The reporter laughed secretly, people ran overseas to invest, this is not restricted, right?
I don't know, no one expected it, so there is no rule!
In 2011, the Beijing Xinyuanye Entertainment Company was the first to open overseas investment, and 10 million US dollars were invested in "Yuntu", but the results were not good.
Later, after slowly exploring experience, "Transformers 4", "Mission Impossible 5", "Terminator 5", "Megadon", "Pacific Rim 2" and so on emerged, as well as the famous "Great Wall".
Wanda even acquired Legendary Pictures and intervened in the upper reaches of the industrial chain.
It looks mighty, but Hollywood has more powerful distribution capabilities in addition to its strong production capabilities. So far, there is not a single film producer in China that can achieve global distribution.
Even if you occupy the upper reaches, the distribution is still in the hands of others.
Cactus has theatrical distribution channels and is planning to acquire audio-visual companies and expand the distribution channels of audio-visual products.
If Boss Xu came to the scene and showed all his trumpets, it would definitely be international news. But he cannot be exposed now, he has to borrow a Hong Kong shell.
Even so, today's press conference is full of unexpected news.
Seeing that the teacup was empty, Xu Fei said, "It's almost there, one last question, are there any more?"
"..."
He was quiet for a while, and raised his hands together.
He ordered a reporter from the "Beijing Youth Daily", and the other side said: "The Unknown People signed up for this year's Golden Rooster Award last year, and then you bombarded the Golden Rooster.
If "The Unknown" is nominated, will you participate in this year's Golden Rooster Award? "
"will not."
brush! All excited.
"You said you have a plan for a new award?"
"Or to put pressure on the golden rooster, orally?"
"Will you start this year? Do you have a name?"
Teacher Xu is like an aunt in a cafeteria, looking at a group of fart children who come to have a meal, she begins to habitually shake her hands: "I was busy before, I didn't care about it, it's already brewing."
"Is it a model of cooperation with the media?"
"Not bad."
"Has the partner chosen?"
"There are so many excellent media across the country, it’s honestly difficult. I think it’s like this, I’ll meet each other another day and talk about ideas with each other to see who can reach an agreement."
"You mean to work with more than one family?"
"Can the media support such a big award? Or, does it make sense to work hard to come up with a broken award that is not embarrassing or embarrassing?"
Xu Fei stood up, "Okay, come here."
"..."
It was quiet for a while, and suddenly like boiling water boiled, almost everyone took out their mobile phones and called the editor-in-chief immediately.
…………
The news broke out, and it was noisy.
Before all parties could take action, Zhang Guoshi was anxious, and quickly found Xu Fei: "Oh, why don't you talk to me and just say it?"
"Say what?"
"Martial arts blockbuster, when am I going to make a martial arts blockbuster? I'm a literary film script, and I haven't decided whether to make it or not."
"You have been writing this script for half a year, why didn't you think about it?"
"I got an Oscar for "Crouching Tiger, Hidden Dragon" and it was so successful. If I get another martial arts man, someone will definitely follow suit..."
Zhang Guoshi was worried.
Xu Fei took the script and flipped through it casually. It really was the way of a literary film.
The end is what I said before. King Qin flicked the assassin and made him willing to die. He was shot as a hedgehog, and then all the ministers said together:
"Congratulations to the king for escaping again!"
He closed the script and said: "I have included it in the five-year plan. Don't make any more art films. It will become a blockbuster."
"Blockbuster?"
Zhang Guoshi was very excited. When a director of his status opens a new play, he either encounters a good story or wants to try new tricks.
I haven't tried the blockbuster myself.
"Can you make money? Don't lose money."
"The market is good now, and the oriental martial arts are hot. You can shoot. I will find as many people, horses and props as needed.
There is no problem with the actors. Cheng Long, Li Lianlian, Zhou Runfa, Zhang Manyu, Leslie Cheung, Ge You, Gong Li, Zhang Ziyi, Zhou Xun pick whatever you like. "
Huh!
Zhang Guoshi started to heartbeat, "Then I will try?"
"Try! I'm not afraid, what are you afraid of? Just a little..."
Xu Feiti asked: "Crouching Tiger, Hidden Dragon is a profit, but we are too bored to watch it.
This film is also going to make a profit, I don't ask you to balance the audience at home and abroad, it is too difficult. You don't have to be so boring, and the domestic box office has to be a little bit. "
"What's the point?"
"Well, it costs 200 million."
Zhang Guoshi: "???"
(and also……)