Chapter 674: Novel advertising ideas

"Huh? What's the matter, man, if it's an invitation to a show, just push it away. Tomorrow we are going to play, I don't want to be distracted before the game." Ji Feng replied.
Although many people have little resistance to these programs, after all, this is a solid promotional opportunity, not to mention advertising, it is a green dollar, and one night has no effect on his physical fitness, but after all It was the night before the game, he still wanted to spend the long night with the video tape in his home, he didn't want to get out of the way.
"I understand man, I didn't do this on the first day, but this invitation is not bad, and it's not what I'm going to do today. It's just an endorsement of creativity that needs to be discussed with you. Come on, get on the car, let's talk to your house. "James shrugged.
He was not surprised at Ji Feng ’s answer. No one knew better about Ji Feng ’s habit before the game. Uh, except for the Chinese girl, but he feels pretty good about this idea today, The expansion of influence in the United States has a very important role, so he came here in person.
"OK! LETSGO!" Of course, Ji Feng wouldn't mind if it was just discussed beforehand, he still took it out in an hour or two.
Ji Feng didn't drive, but took James's car. This guy also followed Ji Feng's footsteps to change to the latest Mercedes-Benz. With Ji Feng this year, James made a lot of money, and the share is the sky-high price. Numbers naturally eliminated his antique car.
After getting on the bus, James handed Ji Feng a document, which is Pepsi's new endorsement contract!
"Pepsi ... Our original contract expired?" Ji Feng asked. He remembered that he signed a one-year contract with Pepsi and he was only the spokesperson for the Asian region. That should have been last year's thing, but it is still a matter of time. It's not time to renew the contract.
At first, Ji Feng did not want to endorse carbonated drinks. After all, he would never touch this kind of thing. For all athletes, this drink is a chronic killer of his career. Ji Feng has barely touched it since he was a child.
However, athletes should not endorse carbonated drinks too much, and most of them are big-name players like Kobe. The average person is not yet qualified to endorse the products of the two giants of Coke.
For example, the spokespersons of Coca-Cola China are Dayao, Liu Xiang, and a group of Olympic champions and sports athletes. They are the top domestic athletes in China. Coupled with Pepsi ’s $ 2 million a year, Ji Feng will follow the trend Signed.
"Ah, it doesn't, but this is Pepsi's new contract. He intends to renew with us in advance. After all, you are an important part of their sports field. Everyone can see your potential, especially in the Asia-Pacific region. No one can beat the appeal, they naturally do not want to let go of your big tree. "James said.
The spokespersons that Pepsi has been looking for before are all people in the entertainment industry. For example, in China, he has almost wiped out the new generation of popular singers. Whatever Zhou Dong, Pan Weibo, F4, and SHE have.
In the early 2000s, the price of 100 million US dollars was spent to invite the world pop music king Michael Jackson to endorse. At that time, 100 million US dollars. Gee, there is only the man in the world worth this price, although in the end Not pleasant ...
But it is not difficult to see the difference in the endorsement strategies of Coca-Cola and Pepsi, but for many years Coca-Cola has suppressed Pepsi in any region, so Pepsi is also looking for a new direction. Entering the sports circle is one of their major attempts.
However, these have little to do with Ji Feng, he does not care which endorsement, anyway, he does not like to drink, he just wants to know exactly why James is so active in finding himself.
"I saw their new endorsement contract. It was extended for two years, with a total amount of 22 million US dollars. If you remember correctly, this is their largest endorsement investment in Asia, and they also want to try to expand your advertising and endorsements to Native American, after all, your supporters are very many in the young generation, and not limited to Chinese. "James said.
"Well, it sounds pretty good, and the price is quite reliable. Then I agree. You just need to finalize the details of the contract." Ji Feng nodded after listening. This contract is not bad, plus Pepsi-Cola's channels around the world This is a win-win outcome, and this contract is currently more than 160 million yuan, it is no wonder that he has to decide for himself.
"Well, I know this, but they also have a great advertising idea. This is the main reason why I come to you. They want to make a series of short video advertising videos. You are the first." James Take out the second information.
"Well? Uncle Drew from China? Dressed up as an old man and abused vegetables on the street court? The real venue is secretly photographed and shot ..." Ji Feng's eyes grew brighter and he had to say that the effect of this creative short film was absolutely perfect!
Ji Feng appreciates this way of publicity ~ EbookFREE.me ~ This is undoubtedly much better than the effect of shouting slogans.
"How about, the creativity is good, there is one. They want to go to the famous streetball park for shooting, but there are all streetball masters." James said, he was afraid that Ji Feng went up because he was not familiar with streetball If it was not abused by others, it would be embarrassing ...
"If it doesn't work, we can also find some group performances, and the studio will do it later." James added.
"Why, of course, such fun stuff must come true. Seriously, if it's not too much training for the game, I would like to go to these places long ago." Ji Feng raised his head and said; "But wait for the gap between the series . "
Do n’t forget, Ji Feng has seen all the highlights of New York ’s streetball gods, and rests at home for those hours. Ji Feng does not practice less. Even in the NBA, Ji Feng will also use many classic tricks, so he is the least Not false.
"Well, I will get the contract as soon as possible!" Since Ji Feng said that, James naturally believed, and in his view, Ji Feng's level to get to the streets is not a big problem.
After the discussion, James left the house of Ji Feng violently, and early the next morning, James brought the PepsiCo team. Ji Feng simply looked at it and signed his name. Ten million dollars are credited again.
"Wish us happy cooperation!" Pepsi executives said holding Ji Feng's hand.
"Of course, happy cooperation!" Ji Feng replied with a smile, the feeling of earning money was really cool.
"We will arrange the advertisements as soon as possible. We will wait for our announcement next. Now I wish you a smooth playoff!"
"OK!"
With everything finalized, the flames of the Western Semifinals are finally set on fire!