Chapter 136: Promotion planning

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Xiang Shaoyu's investment in advertising planning and promotion of celebrity endorsements is a set of upgrade plans customized in the context of good product sales.
Prior to this, the advertising planning launched by Base Island Company and major cooperative merchants was based on the sensational effects caused by cutting-edge biotechnology in the global biological world, and in some places, before the products were fully rolled out across the country. Advertising on TV media and the Internet.
However, in fact, the good sales performance has not promoted the promotion of those ordinary-scale investment advertising, but rather rely on the excellent experience of the product itself and the reputation of the fermented and gradually established and radiated. promote.
Nowadays, word-of-mouth brands in products are gradually becoming mature and gradually gaining a foothold in the ranks of luxury drinks. Then the next promotion plan is to stabilize these consumer groups while continuing to attract the cultivation of high-paying white-collar customers. group.
It is now the end of the year, less than two months away from the important festival of China, and the orders received by beverage companies have begun to increase significantly.
Xiang Shaoyu believes that when this important festival comes this year, the sales of products will definitely break through.
After all, this product is backed by powerful biotechnology, and at the same time it has a good taste and drink function experience for protection. For young people and the elderly, the demand is strong.
Coupled with the end of the year, a new round of prime bidding for Tianchaotai has begun to enter the planning stage, so Xiang Shaoyu intends to participate in the advertising bidding for the Tianchaotai news and weather forecast. Fight for a set of prime-time ad breaks in Tianchao next year.
In this set of advertising planning investment plans, in addition to participating in a set of prime-time ad insertion auctions, if this key project cannot be won. Then the company also plans to choose a few representative satellite TV stations with high ratings. And one or two important online media platforms for advertising campaigns.
With regard to such a large-scale advertising investment plan, the current strength of the base island company is still very easy. After looking at the plan, Yu Xiaohu has no objection.
However, in the process of arranging celebrity advertising endorsements, Yu Xiaohu discovered that Xiang Shaoyu was only planning to invite the current frontline celebrities to endorse the product. Several celebrities were listed in the plan.
After looking at the information of these stars, Yu Xiaohu felt that some of these stars did not meet his psychological expectations.
Just like Liu Ruoyan, a hot actress in China. As well as Wei Yingying, who is famous for its high exposure, their screen image has long been deeply rooted in the hearts of the people, which is inconsistent with such high-end luxury brands.
There is also alex, a popular female idol group in Simida. Compared with the markets that have been opened in Simida and Hishima, the choice is targeted at the two major markets of Simida and Hishima. Such an energetic young beautiful girl, however, is not in line with the positioning of next year's high-end luxury new products aimed at the markets of Smida and Hishima.
In fact, relatively speaking, the company will launch a new blue product next year. The flag is a sports drink and its function will be stronger.
Can actually be in the production process. At most, it only strengthens the ratio of the super protonase crystal melting solution to some other ingredients, and changes in color and packaging will increase the price. It is mainly used to open up foreign markets. In fact, the main formula of this new product has not changed much.
Yu Xiaohu, a sample of the factory trial production, has seen it. It is a new product with a clear blue color like sapphire. The visual change and taste experience are completely different. After adding the proportion of the super protonase crystal melting solution, Its effectiveness will gradually increase, mainly for countries such as the developed countries in Asia, Europe, and the United States, such as the United States, France, Germany, Japan, and Smida.
However, those promotion plans for European and American countries are the key promotion projects to be carried out in the second half of next year.
At present, it is mainly to consolidate and stabilize the domestic and Asian markets.
Therefore, considering the strategy of opening up the entire Asian market at the end of this year and the first half of next year, this is the word of the star spokesperson. If the influence of this star is limited to China, it will not meet expectations. It must be a top star who has influence throughout Asia.
After all, the base island company is not bad at present. Choosing two influential stars in the Asia-Pacific region as endorsements is in line with next year's Asian market expansion strategy.
So in the end, Yu Xiaohu crossed the names of those stars. And Xiang Shaoyu said: "General Xiang, in fact, based on your very customized promotion plan, the grades of these stars do not seem to be in line with the positioning of the Asia-Pacific market. Why did you choose these? Man, what do you think? "
Xiang Shaoyu shrugged his shoulders and said, "In fact, these actresses are the first loyal consumers. They have a high degree of preference and recognition for this product, so their economic people are right. The potential high-end consumer group of this product will be bigger and bigger, and it will greatly help to improve the taste and popularity of the star, so these are all actively contacted after learning that the company revealed the star endorsement plan in the Asia-Pacific region! "
After hearing this, Yu Xiaohu had some interest, and said, "The three star economic companies who took the initiative to contact, are there any other?"
Xiang Shaoyu said: "Since the company ’s plan was announced, there are indeed some second- and third-tier stars, and some economic companies have actively contacted, but relatively speaking, only these three influences have greater influence, so I will It is listed in the plan book for reference. Do you have a suitable candidate in Yu Dong's mind? "
Yu Xiaohu lowered his head and looked at the plan, thinking about the temperament aspects that are more suitable for endorsement brands, and said: "If you have a large influence in the Asia-Pacific region, like Li Zhongjie, Zhou Yunfa, Li Bingxian, Mu Cun These disasters are quite appropriate, and actresses such as Gong Li, Zhou Xun, Cai Lin, Bin Qibu and so on ... "
After listening to Yu Xiaohu's thoughts, Xiang Shaoyu felt that one or two of them were similar to what he thought, saying: "Yu Dong, the ones you listed in the entertainment industry can also be regarded as the top star category, public relations. People in the ministry have contacted several, but some have had some beverage endorsements before, and then our products are inappropriate, while some are more discerning, and some economic people are big lions, asking for endorsement fees is too high Has exceeded the budget.
Among these top stars, there is an old movie star who is very interested in our products, but his economist told us that the other party is currently shooting a new movie related to gambling in Xiangjiang, which requires us to go to a Xiangjiang interview in person ... "
Yu Xiaohu probably understood that Xiang Shaoyu, the veteran film director who was interested in it, should be Zhou Yunfa. Moreover, the film temperament is calm, atmospheric, and many domestic fans. It is also influential in the Asia-Pacific region. Suitable.
After thinking about it, if you can sign the film emperor as the spokesperson for the Asia-Pacific region, it is still necessary to send someone to run a tour of Xiangjiang in person, so Yu Xiaohu said: "Who do you think is more appropriate to contact?"
Xiang Shaoyu glanced at Yu Xiaohu and said, "This, I'm afraid you have to go there, Yu Dong. I'm surprised that the other person's economist named you, the deputy chairman who has the highest decision-making power in the company. A trip to Xiangjiang! "
"The other person asked me to go?"
Yu Xiaohu looked very surprised, saying: "I have always been low-key in the company, I have never been in the media newspapers, and even some employees of the company have never been familiar with me. And asked me to negotiate in person? "
Xiang Shaoyu shook his head and said, "I don't know. Maybe where did Yu Dong meet the other party indirectly, and impressed the other party, so he made such a request!"
Ling Ling!
However, just talking, Yu Xiaohu's personal cell phone rang. When he picked up the cell phone and saw that the caller number display was actually Feng Datou, it seemed very unexpected.
...
Feng Datou is also proud of the recent breeze ~ EbookFREE.me ~ I feel very good.
Especially since Yu Xiaohu acquired a set of equipment here to resume his job of hunting treasures in the sea. When major results were discovered in the first experiment, Feng Datou was in a state of excitement.
During these days, Feng Datou basically salvaged all the antiques in the shipwreck and cleared them secretly. At the same time, some of them have been disposed of.
Although the porcelain in the shipwreck was a commercial product of Wanli in the Ming Dynasty, it is not a fine product, and the price of the shot is also cheap, but the victory is larger.
Except for those that are damaged and irreversible, after Feng Datou's careful cleaning day and night, there are nearly 10,000 pieces of porcelain finally sorted out, which makes a lot of money.
After tasting the sweetness of hunting for treasures in the sea, Feng Datou planned to invite Duo Meng and Yu Xiaohu to host a banquet and celebrate, and gave the two of them a profit share of the cooperation to strengthen the relationship between the two sides. For further and closer cooperation.
When Yu Xiaohu heard Feng's head ask for dinner, he also gave him money. Naturally, such a good thing was readily agreed.
... (to be continued)

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