Chapter 334: Pricing storm

In fact, when Song Qingying was planning the marketing plan of Xinyi Meilian Cosmetics, she made a very detailed understanding of this new product, and she was also the first experiencer of this new product. ＋,

Because of his own personal experience, Song Qingying understands better than anyone how this new product will bring a sensation in the female consumer group.

Therefore, although she has a spectrum of questions about the positioning of this product and his price, she decided to discuss an ideal solution with Yu Xiaohu.

Moreover, before the new product went on the market, Song Qingying also got a lot of feedback information from the experience users in the questionnaires for the experience users.

Because Yi Meilian series of new cosmetics told Song Qingying early when Yu Xiaohu invested in this project, because it is a product created by cutting-edge biotechnology, it is naturally positioned as a mid-to-high-end consumer group, and it is targeted at those who are rich. Mrs. Fu, big stars, and elite women who can afford it.

Therefore, like the ultra-drink products for mid-to-high-end users, Xinyi Meilian Cosmetics also follows the high-end line. In any case, it will never reduce the grade of the product, even if there are not many consumers, even if the sales reach In the case of less than expected and not making much money, we must adhere to this high-end positioning.

This is a matter of taste of a corporate culture. It is intolerable. It is absolutely impossible to do low-end products to occupy the market in order to reduce profits.

So Song Qingying well implemented this development idea provided by Yu Xiaohu. During the user promotion experience, she opened up a network pre-order sales plan, just to try the water and see what the prices of new products for women are. reaction.

Quinn Yimeilian is a large series of brands, which will include more product types. It is impossible to launch it all at once. Song Qingying will choose important categories to create a complete series, such as care liquid, anti-wrinkle eye cream, face cream, cell essence, anti-aging essence ... etc. It is also sold in sets and is divided into three packages.

Because positioning is for the mid-to-high end user group. According to the different proportions of the Super Shell Proton Essence, different effects are expected to be achieved, so the standard package is priced at $ 4,999, the high-end package is priced at $ 8,999, and the top luxury series is priced at $ 12,999.

This price positioning, even if calculated according to the single sample in each package, still has thousands of dollars, the price is still very expensive, and ordinary women can't afford it at all.

可 Even so. Song Qingying's pre-sale survey statistics on the Internet, after the number of orders broke out in the second week, it also shows that there are still many women who have confidence in this new product created by top biotechnology .

And this price is still completely acceptable for women who love beauty and want to stay young.

For this reason, at this press conference, when the reporter asked a question about the price of Song Qingying, he came to the scene in addition to the real experience. After knowing the price through the online pre-sale, the women who are still looking forward to getting this product seem very calm.

On the contrary, those who want to understand the product after being affected by word of mouth. And want to experience the women of the ordinary working class, and those men who are purely entertaining to see beautiful women, after hearing such a price, they are completely unacceptable.

Because such a price is completely beyond their range, they can't afford it at all, and they will naturally coax.

Then a lot of mean voices appeared in the crowd: "What kind of broken cosmetics are sold for tens of thousands. Go to the bank!"

"Selling this expensive fool will buy it ..."

"If any young man is looking for a beautiful girlfriend, this set of cosmetics is not for those who are going to jump off the street ..."

However, these people who ca n’t afford to make such a voice will actually make those rich women extremely scornful, and also make a voice of opposition: "You poor people, you ca n’t afford to go away. Do n’t go Speaking in the wind ... "

就是 "That is, what President Song of others said is very clear that these cosmetics are targeted at high-end users, and the price will naturally be very expensive, and you ca n’t afford to die on the street ..."

"You are high-end, why do you sell b to buy that broken cosmetic ..."

"Isn't there just a few stinky money? What's so great, who can sell b to ..."

"You have a small watch, you can't afford it even if you sell it a hundred times ..."

"You are the old watch, your whole family is the small watch ..."

Alas, during these arguments, some women actually tore up at the scene because of quarrels.

Even some men were there to stir up the flames, which caused some confusion at the conference site.

Qi Song Qingying had long expected these phenomena to occur, so those security personnel who had been arranged in the periphery immediately came forward to adjust, and the police in charge here were also quick to suppress them.

However, these people did not know what happened next, and only heard the screams that pierced Yunxiao again over the whole square, which made these people very curious, and made this dispute follow immediately. The action was quickly calmed down.

Those women scrambled to find out that it turned out that it was the end of the press conference, and then there will be a raffle to experience users' 60% discount. The first lottery will be conducted by Yu Xiaohu, the chairman of Shenhu Group. This naturally detonated the scene.

After all, Yu Xiaohu, as the subject of discussion in the world's media, has not yet fallen. At the same time, as the world's richest man, he is also a young, handsome and handsome unmarried man. The little diamond prince is influential and powerful. Cinderella's fantasy woman is extremely lethal.

I saw in the screams and cheers of the deafening woman. The young, gold, handsome and charming Chairman of the Shenhu Group slowly walked out of the building and came to the stage.

At this time, after seeing the emergence of Yu Xiaohu, journalists in those media were as excited as playing chicken blood, and acted frantically, giving them countless films ~ EbookFREE.me ~ want to squeeze Come and interview a few words.

However, Yu Xiaohu's appearance will detonate the scene and make those women crazy, but there are many powerful bodyguards around him. When passing, the women and media reporters cannot get close to the slightest.

Even if there is a bold desire to stretch out the salty pig's hand, but before it reaches out, it is pinched by one of the bodyguards with iron-like hands, and it is forced back with the cold and evil eyes Dare to remake it.

Yu Xiaohu came to the headquarters of the group today. In fact, he did not intend to participate in the press conference and the on-site activities, but just to understand the operation of the company here, familiarize him with his new office environment, and let the robot assistant Make some security adjustments to the building at his will.

It's just that Song Qingying seems to have a little grudge against Yu Xiaohu and his sister. Naturally, it is impossible to let go of the opportunity of expanding the influence of new products and stimulating those women to start the sales boom at the beginning of the market. It was forcibly pushed Yu Xiaohu to the event site to make him show his face.

Sure enough, after seeing Yu Xiaohu's appearance in the square attracted the madness of those women, Song Qingying's mouth could not help revealing some scheming smiles. (To be continued ...) u