Chapter 184: [Soaring value, advertising endorsement]

In the Eastern Focus Battle on the same day, the Cavaliers defeated the Celtics 104 to 100 at home. ＠＠,
LeBron James and Paul Pierce staged a big fight.
James has 37 points, 6 rebounds and 8 assists, Pierce has 41 points, 9 rebounds and 4 assists.
The role player's play became the key to winning and losing. Ricky Davis played for the first time on behalf of the Celtics, playing 32 minutes, 1 of 5 shots, 1 of 3 free throws and 3 points and 5 rebounds.
Eric Williams, who played for the Cavaliers for the first time, also played 30 minutes, scoring 12 points and 5 rebounds.
Davis disappointed the Celtics fans. What about the Cavaliers?
Some players have poor data, which can help the team win, such as the Spurs Bowen. Some people have more beautiful data, the more the team can not win, Davis is a typical.
The Cavaliers won two games in a row, and James in good mood called and Wang Jun congratulated each other.
In Memphis, the Nets had a dinner together, and the team was unprecedentedly united.
With a little greeting, Wang Jun became the focus of the wine table.
The Chinese kid who has just come to the team has only played 11 games and has a winning record. He averaged 17.7 points and became the team's top scorer. The veterans felt incredible, and the new people were envious.
The happiest thing is Lawrence Frank, who promoted Wang Juncheng as a starter, and the team's eleven-game winning streak has been counted as his credit.
Kidd is also very pleased, after all, he is half his apprentice. Kidd is also encouraging for Wang Jun's more shots. He likes to pass more than attack.
He and Wang Jun drank a glass of juice and laughed: "You are focused on every game. This is a good habit. If you keep it, you will become a star."
"Thank you." Wang Jun likes to listen to such good words.
Wine table. The only one who didn't talk much to Wang Jun was Jefferson.
He now averages 14.8 points per game and is the team's third scorer. But the number of shots, the data are lower than last season.
After the dinner, the players were free and did not practice today.
Wang Jun stayed in the hotel room to watch TV, and Ryan Hughes called.
"Wang, there is good news. Your price has skyrocketed."
"Is there a company looking for me to advertise?" Wang Jun jumped from the sofa and asked aloud.
"More than one."
Wang Jun's story is like an ugly duckling becoming a swan.
A second-round rookie, training was suspended after the suspension. There is no chance to sit on the bench.
Suddenly he broke out in a month, followed the Nets to win 11 straight games, the data is still very beautiful. He has now become the shining Chinese face of nba after the top pick of Yao.
It happened that the team market was in New York, and the exposure rate was very high. Wang Jun was very popular with the Chinese, and the ratings of the Nets have improved from last season.
In addition, Wang Jun's jersey No. 0 has also sold very well in the past week, and many stores have to replenish it every day. But still out of stock.
The career has stabilized, the beauty is by my side... Now Wang Jun has always been grudged, and the thing that is still missing is money!
He is still very poor, and his sister needs money to cure. It costs money to study abroad.
Theron gave him a sports car. He hadn't given Theron any gifts and needed money.
Abby has lived with him. He hadn’t bought any gifts for Abby except for dinner. need money.
Under the guidance of Kidd in the Nets, Martin, Rodney and others also covered him. He hasn't had a big meal before, and it also requires money.
Relying only on the team's annual salary for signing a contract, he would have to get rich two years later. It's different now. He is the Nets' scoring leader. His 11-game winning streak. Coupled with the identity of China's only outside player, he has the capital to attract advertisers.
Hughes sighed: "I think you should thank Theron, because you drove the Ford Mustang many times to the news, Ford has found it, and I want to find you as a spokesperson for the Mustang."
"How much is it?" Wang Jun cared about the money and endorsed it to discuss everything.
"You are not an All-Star yet, so I suggest signing a short contract first. The endorsement fee will not be too high. For two years, $1.4 million. I have not agreed."
Isn't it too high? ! Has exceeded my two-year contract with the Nets, okay?
Wang Jun excitedly squeezed the phone. "what do I need to do?"
"Take an advertisement, drive a Ford car, and occasionally attend one or two new car launch events."
The United States deserves to be a country of money. Once it becomes a celebrity, it is too easy to make money.
Wang Junle is crazy. "So simple?"
"It's that simple, because your image matches the car, and the fans know you are driving a Mustang."
Hughes explained to Wang Jun that the U.S. auto market has already passed the era of a certain car company, and the fierce competition has made cars more and more willing to advertise, and more and more advertised. As a result, celebrity endorsements have gradually become one of the most effective ways for car companies to publicize.
However, finding celebrity endorsements is definitely not as simple as inviting guests to dinner. These public figures have different images in people's impressions. Once the wrong person is accidentally found, not only will the advertising effect fail, but even the brand image will be hurt.
For example, it is not appropriate for Divac to endorse the Mustang, which will give people the feeling that the car cannot start and roll over at any time...
Wang Jun preseason pk Mason, wild enough; playing likes confrontation, wild enough; his specialty is running endless on the field, more like a wild horse.
Wang Jun asked again: "Does any company in China want me to be an endorsement?"
"Of course, but the price is not high. I received a lot of emails, phone calls, and the company sent people directly. Recently, I am busier than you. Now I need you to make a decision. Ford does not give you a contract. biggest."
"There are bigger companies, why didn't you say it early?" Wang Jun screamed on his thigh.
"I want to surprise you." Hughes laughed. "Nike and Adidas want to sign you. Which one do you consider?"
"Does this still have to be considered? Whoever gives more money chooses whoever." Wang Jun answered immediately.
"Don't you have a favorite brand? Which brand of shoes did you wear when you were in college?" Hughes asked.
"I used to wear shoes to see the price, whichever was cheaper, and which one I bought was more cost-effective."
"..."
Hughes said the price given by Nike is relatively high, but the period of four years is a bit long. He is now negotiating with the other party to shorten the period, signing only for two years, and the endorsement fee is 2 million per year.
This contract is definitely incomparable with James and Kobe, but as a newcomer. Outside players sell shoes on the one hand, on the other hand, because of the conflict between Yao Ming and Nike benefit.
This summer, Yao Ming once signed LeBron with 90 million in anger.
As early as 1998, Lu Hairui, the president of China, discovered Yao Ming and successfully put Yao Ming on his shoes. Later in 2000, he signed a 4-year contract with Yao Ming for $200,000. At the time of the CBA, this endorsement contract was absolutely sky-high, even higher than the Shanghai team's contract for Yao Ming.
However, this contract seemed too shabby after Yao Ming landed at nba as the number one champion and signed a large number of top endorsement contracts.
Even more amazing is that UU reads www.uukanshu. Com Nike summer offer for Yao Ming's renewal is only 1.6 million in 4 years.
Of course, Yao Ming's economic team did not agree, and proposed a price of about 5 million yuan per year. Nike refused.
Then, Reebok came to dig Yao Ming and gave him 40 million yuan for 6 years and the business share was also given to Yao Ming's friend Liu Wei's subsidiary contract; Nike realized that the crisis also gave 6 years 40 million, but regardless of Liu Wei.
The two sides began to compete because of the company's previous neglect and smooth out. In October, Yao Ming and Reebok signed a large contract worth about US$60 million.
After the incident was missed, Nike, who lost Yao Ming, worried about offending Chinese fans and then losing Chinese market share. How dare to neglect Wang Jun?
When Wang Jun played well, Nike immediately threw out a premium contract. As long as Wang Jun becomes an All-Star in the future, the next contract will definitely rise.
Hughes no longer speaks. "Understood, wait for my good news, play well, and strive to continue the winning streak." (To be continued...) u
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