Vol 4 Chapter 607: The first person in football

Yang Yang arrived in Zurich, Switzerland on a private plane at around noon.
With him, in addition to Su Ye and agent Lajola, Gerald and Kuran, and Gerrard's agent.
After the party arrived in Zurich, the FIFA welcome car took them directly to the hotel.
At the same time, the reception staff did not forget to remind Yang Yang that he would attend a press conference of the FIFA awards conference in the afternoon.
This is a press conference dedicated to the top three of Mr. World Football, and the time is scheduled at 15 o'clock.
Earlier, at 14 o'clock was the press conference of the three candidates for Miss World Football, which lasted for an hour.
The men's football received more attention, and the press conference lasted for an hour and a half.
After the press conference, there was a series of public activities, including autographs, photos, interviews and interactions.
From 18:00, it's red carpet time.
The awards conference starts at 19 o'clock, lasts for one hour, and ends at 20 o'clock. It will be followed by a press conference after the award. The winners will be interviewed by media reporters from all over the world at the conference.
Like the European Golden Globe Awards, the FIFA awards conference is arranged in a very compact and orderly manner. The only difference is that FIFA is significantly more wealthy, more invested, and more influential.
The annual award ceremony is held at the Zurich Opera House in Switzerland, and will be broadcast live to the world at the same time, plus the influence of FIFA, in addition to the finalists, there are also invited a large number of guests from all over the world , Can be described as star-studded, attracting worldwide attention.
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This time, Armani arranged for two stylists to come to Zurich, specifically tailored for Yang Yang and Su Ye.
The clothes of the two have been chosen before. Yang Yang still chose a dark suit with a white shirt, but this time he did not wear a tie, but let go of the buttons, which will look more casual and conform to his age. .
Su Ye is a white off-shoulder tuxedo dress with a more elegant style. The dress has a hollow design, but the decoration has a Chinese style. It is said that the designer's creativity comes from the sentence in the Chinese poetry. Frost】.
After seeing Su Ye try on the dress, Yang Yang couldn't help but smiled and praised, "The so-called Yiren is beside me."
Su Ye was amused and embarrassed by a word, and gave him a charming look.
However, Yang Yang quickly changed the suit and put on another set of casual clothes sent by Laiola.
The clothes are a set of sports sweaters with a clear Nike logo on it. Needless to say, this is sponsored by Nike, but the pants are a pair of jeans, but Yang Yang was surprised.
"Guess, how much is this jeans worth?" Raiola asked with a smile.
Yang Yang thought for a while, "Do you want one hundred euros?"
"Too cheap."
"Cheap?" Yang Yang wondered, and looked at the logo on the jeans, a brand he didn't know.
"This is a jeans brand pepe from London, England. This jeans is worth 15 million euros."
When Yang Yang heard it, he immediately understood what Laiola meant.
This guy must have negotiated a sponsorship contract again.
"How many years?"
"Three years, five million euros per year, global spokespersons, including China, this brand will vigorously develop the Asian and Chinese markets in the next few years, so pay special attention to your endorsement."
Five million euros per year, this is already a rather alarming number, but Yang Yang has not signed it before.
When he first signed the Porsche, Yang Yang was also very shocked. He felt that five million euros was too ridiculous, but unexpectedly, it has been two years since the blink of an eye. Porsche sales in the Chinese market have almost doubled every year, far exceeding expectations. The growth rate is really amazing.
Afterwards, Laiola turned back and told Yang Yang that the five million euros he had signed that year had lost money.
Not only Porsche, but also Armani and Nike.
Sometimes Yang Yang feels that it is really not how much commercial value he has, but because behind him is China, which has a quarter of the world ’s population, and is about to become the world ’s top three economic powers, and a rapidly rising Asia. .
This time after arriving in Japan to play the World Cup, Yang Yang discovered that his original influence in Japan was also very amazing.
Before and after the World Cup, many companies in Japan contacted Wei Zheng in hopes of signing Yang Yang, but Yang Yang was not interested in signing the endorsement of Japan, even if the price offered by the other party was very high.
Not only him, but also Giants Yao and Liu Feiren have been resisting signing Japanese endorsements.
Money is to be earned, but some money cannot be earned.
Yang Yang has always followed such a set of guidelines.
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A gray sports sweater, a pair of jeans, a pair of Nike's latest casual sports shoes.
This is Yang Yang's appearance at the press conference.
Not only him, Kaka is also wearing casual clothes, but he can't see what brand he endorses, while Messi is wearing an Adidas trefoil t-shirt, the logo on the chest is too big, and there are pieces outside The black jacket can't see the brand.
Yang Yang's only certainty is that his two competitors have also made a lot of money from this suit.
In today's professional football environment, commercial sponsorship is already an inevitable trend and trend.
For players, signing a strong sponsor can quickly spread their personal influence to all parts of the world.
For example, Yang Yang, after signing McDonald's and Coca-Cola, they recently launched a special customized golden ball package in McDonald's stores all over the world. The image of Yang Yang is marked on it. It is a kind of brand promotion, let more people all over the world know him.
There are other brands as well.
With football as the medium and huge fans as the market, the media has brought great influence and attention. Commercial sponsorship is to tightly bind the merchant brand to the players, complement each other, and help each other.
Among the three major candidates for Mr. World Football this year, whether it is Brazil or Argentina, the market is not as big as China, and compared with the South American stars, Yang Yang is the only one in Asia, so his market value It is much higher than others.
Even according to the assessment of the authoritative German media, Yang Yang's current commercial value has surpassed those of Beckham and Ronaldinho, and is the first person in football today.
This is not only due to Yang Yang's performance on the court, but also the huge Chinese and Asian markets represented behind him.
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When seeing Kaka and Messi in the background, Yang Yang thought of many things in his mind, but in reality, he greeted him with a smile and greeted Kaka and Messi.
Kaka has a very good relationship with Yang Yang, even if the outside media is in trouble for the two who can get Mr. World Football, and on the bright side, the two have no contact and communication, but in private, the two The relationship is still very good.
Modesty and kindness, this is Kaka's character, and Yang Yang has never been a strong man.
As for Messi, he is also very humble and restrained.
Today's press conference gathered media from all over the world, including several Chinese media and television stations.
The three candidates entered the meeting place on time at 15 o'clock and sat on a soft sofa to receive inquiries from the media reporters present.
One of the details is that Yang Yang and Kaka both answered directly in English, but Messi had to use simultaneous interpretation.
The protagonist of the press conference is undoubtedly Yang Yang, and the media issues are more difficult.
For example, the first question, Yang Yang commented on two competitors, saying that both Kaka and Messi are the strongest players in the world. He thinks Kaka is the strongest midfielder and Messi is on the right. The performance on the world is also top in the world.
The first question is to dig a pit, the second question is to bury people directly, this is the trick of the media reporter.
Yang Yang is already familiar with it.
"Who is more likely to be elected?"
Yang Yang pondered for a while, "I think that for the three of us, no matter who is elected as Mr. World Football, it is a great honor to be one of the three candidates. I am very happy, if it is a card Card or Messi won the award, I will be happy for them, and at the same time send my most sincere congratulations. "
When it came to this, Yang Yang turned his head, "Of course, I definitely hope I can win the prize, who doesn't want it, right?"
There was a round of warm applause in the conference room, and all of them obviously answered Yang Yang's tact.
After Kaka and Messi listened, they both smiled and nodded toward Yang Yang.
There are many traps in this kind of problem. Messi is always more restrained and not good at dealing with the media. Kaka has experienced many battles, but it is also difficult.
Okay now, Yang Yang ’s answer is beaded, giving them a reference, then they only need to answer Yang Yang ’s template, and then there will be no problems.
The entire press conference was conducted in this hello, hello, everyone, good atmosphere. Media reporters dug pits again and again, while Yang Yang, Kaka, and Messi broke free from traps.
As the so-called Huahua sedan lifts people, no matter who gets it, he can't lose his demeanor anyway and damage his image.
One of the problems is that the Spanish media asked Yang Yang that it was said that Barcelona would introduce 60 million euros to introduce him. Yang Yang smiled and said that he had not heard of such rumors.
"Being a teammate with Messi is definitely something any player desires, but I am very happy in Liverpool. I have a lot of equally good teammates here, and I have a few years contract with Liverpool."
As the financial embarrassment of the two American bosses gradually exposed to the media, the financial crisis about Liverpool has also been increasingly valued by the media, and there are even rumors that Liverpool does not rule out the news of selling Yang Yang to pay off debts.
However, with Yang Yang's status today, it is absolutely impossible to have a low price, and not many can afford the team.
However, both Benitez and Gerrard said in an interview with the media that Yang Yang is vital to Liverpool and is a non-sellable product of Liverpool, and called on the team to do their best to retain Yang Yang.
Benitez even hinted that if Yang Yang was sold, he would not rule out the possibility of leaving Liverpool.