Vol 5 Chapter 185: UEFA Champions League Game 1

Pro Broadcast TV believes that sincerity has been shown. 『
Atlético Madrid sold the right to telecast in the 'Asian region' for a high price of 355 million euros, plus 18 home games, you can also get 270 million euros. When the two are added together, the Atlético Madrid TV broadcast is equal to It sold 620 million euros, 50% more than last season.
Atletico Madrid should be content!
620 million euros, also reached half of the Real Madrid League broadcast rights.
If Atletico Madrid can achieve good results in the Champions League, their total TV broadcast costs may even hit the 100 million mark ... Of course, that is just thinking, but it is still possible to approach 100 million euros.
Xiao Hill is responsible for negotiating with Pro Broadcasting TV. He carefully considered it and felt very excited, so he came to ask Wan Sheng's opinion.
Wan Sheng sneered, "Michelle, our TV broadcasting rights in the Asian region can be sold for 350,000 euros, and we are a Spanish team and a European team. The TV broadcasting rights in Europe, but only Ca n’t sell 30 million euros, do you think this is reasonable?

Xiao Xier smiled bitterly.
Of course he knew it was unreasonable!
However, this is the case for the TV broadcast rights of the Spanish League. After Pro Broadcast TV bought out the TV broadcast rights of Real Madrid and Barcelona, ​​they almost monopolized the entire La Liga TV broadcast. They do not need to negotiate with other teams, and other teams also There is no capital for sale.
Atletico Madrid is a special one, so they can get more shares than other La Liga teams ... but it is only so, in the face of monopoly, the Spanish government has no way, let alone, a club of Atletico Madrid .
"Can we still sell TV broadcasting rights to other TV media?"
Wan Sheng asked, "Why not?"
"but……"
Xiao Hill frowned, thought for a while, and asked, "Will other TV media offer higher prices?"
"As long as we can perform well!"
Wan Sheng must say.
The British League ’s television broadcast is packaged and sold, with a profit of more than one billion pounds a year. This alone is enough to know the income of European TV media in broadcasting football matches.
As long as Atletico Madrid can perform well, other TV media will never mind buying out the broadcasting rights of Atletico Madrid's home games, thus bringing them more viewers and advertising revenue.
This is a win-win situation.
Pro Broadcast Satellite TV thinks that it can monopolize the live broadcast of La Liga by buying the rights of television broadcasting of Real Madrid and Barcelona. Other teams do not have the capital to negotiate, but Atletico Madrid is different.
As long as there are good enough results to show off the superior high market, Wansheng believes that the team ’s game will attract more fans to watch, and then those TV media will scramble to buy TV broadcasting rights. .
But there is still a problem ...
Hill ’s headache is that the contract cannot be finalized as early as possible. Atletico Madrid loses millions of Euros for each home game. This loss is still very heartbreaking.
Wan Sheng didn't care, he continued, "Before signing, we can sell a single broadcast right to make up for the loss."
Hill nodded, and that was the only way for now.
At the instigation of Wan Sheng, Atletico Madrid soon began negotiations with other TV media.
Spanish Sky TV will also broadcast La Liga. Normally, they only broadcast important events, such as the Madrid Derby and the National Derby. They need to buy the broadcast right with Pro Broadcast TV before the big game, but this time I heard that the Atletico Madrid Club has to sell the order. The TV broadcast rights of the field, Spain Sky TV hesitated, with their strength it is impossible to buy the TV broadcast rights of the entire La Liga, but if it is a single game, and it is an exclusive live broadcast, it is indeed very attractive.
So Sky TV Spain tried to negotiate with Atletico Madrid to buy the next broadcast right of Atletico Madrid against Atlético Santander.
In the end, the two sides teamed up with Central TV to finalize a 10 million euro contract, of which 80 million euros to Atletico Madrid and 20 million euros to Central TV.
The contract stipulates that Spain ’s Sky TV can borrow the central tv filming meeting to explain and broadcast the game. They have exclusive rights to broadcast in Europe. At the same time, 2% of the advertising revenue inserted in the middle of the game belongs to Atletico Madrid. club.
In front of the pro-broadcasting contract of pro broadcast TV, this is only a small contract of one million euros, a single game, but for the Spanish Sky TV and Atletico Madrid, this is the first tentative cooperation.
Atletico Madrid want to know how much viewership the team's game broadcast can bring, in order to help the future of talking to the TV media about TV broadcast rights.
Spain's Sky TV hopes to increase the coverage in Spain by exclusively broadcasting La Liga.
This is a win-win cooperation.

While negotiating a single TV broadcast with Sky TV of Spain, the Calderon Stadium also ushered in the first game of Group A of the UEFA Champions League group stage, with Atlético Madrid playing against Bayern Munich.
Atletico Madrid fans have been looking forward to the game for a long time, but this is the team's first Champions League game in 15 years.
Many fans hope to come to support the team on the spot, but the capacity of Calderon Stadium is limited. There are only 45,000 Atletico Madrid fans present, and there are nearly 6,000 Bayern Munich fans left to follow the team. To Madrid.
In this stadium, the number of Atletico Madrid fans undoubtedly has an absolute advantage.
Therefore, before the game started, the fans of Atletico Madrid were everywhere. They could not wait for the game and started cheering for the team early.
Finally, the players of the two teams trot into the stadium in turn.
The game is about to start.
Bayern Munich's head coach is 67-year-old German coach Joseph Heinkes. He is coaching Bayern Munich for the third time. The team took over in March and received support from many fans.
Joseph Heinkes has a lot of experience leading the team. He knows football in various European countries. Atletico Madrid is a strange team for him, but after watching a lot of game videos, he knows about the game against Atletico Madrid. It should refer to the way to deal with the Spanish strong team-focus on defense.
The German team is very rigorous, Bayern Munich is one of the best, and its execution ability is much stronger than the Spanish team, but the shortcoming is the lack of activity and creativity.
A machine can win handicrafts in terms of efficiency. Even if the handicrafts are well-made, it is difficult to win an unreal magician. This is the reason.
The top Spanish team is the magicians, they do not have a rigorous style, but the technical strength is very strong, especially their outstanding stars, occasional flash of light, is enough to dominate the game.
Bayern Munich doesn't have such a player, even Mueller, who is the best striker.
Bayern Munich has a unique style, so the kind of highly skilled and creative players may be difficult to integrate into Bayern Munich's tactical system.
For example, once Santa Cruz.
Santa Cruz was an experiment at Bayern Munich. They tried to introduce South American strike geniuses to enhance the team's flexibility in the frontcourt, but it turned out to be a failure. There are reasons for Santa Cruz's continuous injury and Santa Cruz is difficult to adapt to Bayern Munich tactical players, so Bayern Munich is more inclined to introduce talents cultivated under the national youth training system, these players can be integrated into the team as quickly as possible.
The styles of Bayern Munich and Atletico Madrid are completely different. The confrontation between the two teams, in fact, to a certain extent, also represents the confrontation between German football and Spanish football.
Joseph Heinkes chose to make the team a solid defense.
Before the game, Heinkes talked about defense the most. "Be sure to stabilize, don't compare with them offensively, and secure a defense line to slowly find opportunities to counterattack ..."
This is the play of Bayern Munich.
After the start of the game, both teams played very cautiously. The first two attacks of both sides were obviously temptations, and even Atlético de Madrid didn't attack that much.
The two sides have little understanding, and they want to test the other party's offensive ability and defensive ability first, in order to seek a more stable offensive.
Atlético de Madrid's offensive is fierce. Even if it is a tentative offensive, Atlético de Madrid still shows the strength of the offense-exquisite short pass coordination, wonderful personal swing.
Morris led the way, every attack can play a wonderful cooperation.
Atlético Madrid continues to cooperate with short passes. This is not unique. It is just a simple pass. It can be a continuous dazzling pass ~ EbookFREE.me ~ Still makes Bayern Munich feel threatened.
Football is constantly passing, and it soon reaches the threat.
Bayern Munich had to shrink the defense to limit the cooperation between Atletico Madrid players.
Atlético de Madrid ’s personal swing also makes Bayern Munich a headache. The most threatening is Ozil. Ozil continuously breaks through on the left and makes Bayern Munich a headache. The match against Ozil is Alababa and Ribe. in.
Frank Ribery once played for Derbyshire. He was introduced into Derbyshire by Wan Sheng. Even now, the media and fans still think that Ribery is a star trained by Wan Sheng. Ribery is the core of Bayern Munich. In the frontcourt, he and Robben led Bayern Mourinho's left and right. Both of them were extremely strong, but in defense, Bayern Munich relied more on full-back Alababa.
Alaba is the youngest player in Bayern Munich. In June, he just passed his 19th birthday. Such a young player can represent Bayern Munich in the first game of the Champions League, which undoubtedly proves Alaba's genius. (To be continued.) 8

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