Chapter 135: The outbreak of the game market

? This year, the relationship between China and the island country has been further improved. In order to introduce some technologies that the country does not have, China China has liberalized the import restrictions on some products of the island country.
The previous life also began this year, and China's electrical industry has entered a blowout period. Imported products are major brands, but also promote quality, but the price is very high, similar to the price in Europe and America.
Some companies in the island countries began to publicize in the media, the main propaganda is their advanced technology, excellent quality, how popular in the world, is the best in the world.
Many people who got rich first started to choose imported products from the island country when buying home appliances, and even mentioned that when they bought electrical appliances imported from the island country at home, they were all proud.
It was also at this time that some video game consoles of the island countries began to enter the Chinese market in a big way. They all wanted to try whether the video game console could survive in China.
Although China's economy is not good at this time, it has a large population and a population of more than one billion. What a huge market this is. If anyone can fully develop it, it will definitely not be difficult to become the top three in the global industry.
When you walk into the mall, you can see some foreign video game quotations, and many of them also have their origins. Among them, most of them are island countries.
The success of companies such as Nintendo has made other electronic and electrical companies see the potential of this industry. They have hardware technology and it is not difficult to make game consoles. They all want to take a slice of the pie.
Even if you can’t become a leader in the industry, but can you make some money with it? If like Nintendo, there are one or two explosions, that status will inevitably rise in a straight line, and it will also greatly promote the sales of their other products.
In the island market, the European and American markets, they can not perform, but who knows what will happen in the Chinese market? Isn't the best-selling Chinese market currently a local company Zhiduoxing?
It seems to many game manufacturers that Zhiduoxing's video game console technology belongs to the technology of ten years ago and belongs to the previous generation. Moreover, it is only because of the advantages of compatibility with 60-pin cassettes, and because there are many pirated game cassettes in the mainland market, can they be welcomed.
That's how welcome it is. The peak sales volume in a month is only more than 20,000 units, and no more than 200,000 units in a year.
In such a large market, only such a small amount of sales, obviously the market is not saturated yet. They came in and just filled the market.
They can even publish a new generation of game consoles to attract Chinese players with more fun games. And they plan to set it as a long-term strategy, in five to ten years, slowly develop the Chinese market, and completely occupy.
They can beat European game makers in Europe, and they can also beat the backward Zhiduoxing company in China. 35xs
You said that there is a Soviet Union behind Zhiduoxing? It seems that the development of the Soviet game industry is extremely backward. Although there is a Tetris, how much was sold in the hands of the Soviets? Don't even understand copyright protection.
This year's goal is to first open up sales channels and wait until next year to work hard to start fighting with peers.
At the same time, some game makers in Europe and the United States have followed suit, and it is impossible for the island countries to enjoy this cake alone.
In front of the game console counters in the mall, Zhang Yang saw posters of many manufacturers, including posters of game consoles, posters of games, and even some of them got to the entrance of the mall.
Anyway, the mall will not refuse it. Attracting customers to come in, it is possible to drive the sales of other products, and there is no need for malls to advertise. Why not?
What's more, many shopping malls will also charge a certain amount of promotion fees for brands that advertise at the door to prevent other brand products from doing so, turning the shopping mall into a vegetable market as chaotic.
However, he does not think that these game consoles will become a stumbling block for Zhiduoxing. The most fundamental reason is that it is expensive!
Game consoles are expensive. This may be acceptable to some people, but every game is also expensive. For a game, for many game houses, it may be cleared quickly, and then play for a while. After no new surprises, you will get bored and want to play new games.
The manufacturers of those game consoles are not compatible with each other. If you want to play a new game, you have to buy it again. If you want to play the same game for a year, the money to buy the game may exceed the money of the game console.
Adding these together, it is not just two or three thousand things, it will be more than five thousand or even tens of thousands. For office workers with an average annual income of less than 3,000 yuan, this is simply not what they can consume.
For some wealthy families, it can also hurt. Especially when children like games that do not belong to the same company, it is even more uncomfortable.
For a new game, how many parents are willing to buy a new game console? A well-off family can't stand it.
At this time, Zhiduoxing's cheap strategy had an absolute advantage. Although Zhiduoxing's TV game consoles do not produce game cassettes, and the pictures are not as exquisite as those 16-bit game consoles currently on the market, they are playable and cheap, which is enough.
For children, these two kinds of attractions are similar, and being able to play more will obviously make them more like it. For some teenagers, they can only play the eight-bit machine of Zhiduoxing at the parents' choice~EbookFREE.me~.
The same is true for the handheld. The price is the most competitive of Zhiduoxing, which cannot be compensated by other game manufacturers.
In fact, in the 1990s, there was no other popular game console in the previous life except Xiaobawang. Some machines may be known by many people, such as ps, g, etc., but there are not many people.
After the millennium, when China's economy takes off again, more people will start to play game consoles, many of them are adults.
At that time, Huaxia had many restrictions on amusement equipment. With the rise of online games, those game makers actually made less money than expected.
What Zhang Yang does now is actually contrary to many game manufacturers. Others rely on a new game first, sell new equipment, and then continue to launch new games and supply this new equipment to ensure that they can make money every year.
Wait until everyone feels that the device is old, and then launch a new generation, and then launch a new device, or upgrade some old games, and once again lap a wave of money.
Zhiduoxing is different now, and there is no profit point for the follow-up new games, it is all about making money by selling game consoles. In the eyes of many game makers, the idea of ​​making a business that may be profitable for a long time is to let Zhiduoxing become a hammer trade. This business philosophy is too far away.
But soon they were deflated in the Chinese market. It seems that Zhiduxing's hammer trading was more attractive to Chinese consumers. Their so many international gaming giants, the combined sales are not as good as a small one. Zhiduoxing!
What if Zhiduoxing became theirs?