Chapter 156: Is the advertising word smooth?

"Son, how is this advertisement so simple? Just two kids clapping their hands there?" Zhang Weiguang looked at the commercial and thought the picture was not beautiful enough.
　　 Look at other people's advertisements, they are all handsome men and beauties, people can not forget at a glance. Who can remember the two little children?
　　 "Dad, the focus of our advertisement is not people, but the words they say. Look at the street, you can always see some children clapping and playing with each other, right?"
"Did they still say something when they clapped their hands? You patted me, I patted one, and a child knits a sweater. Children across the country may have heard this sentence. Even if they haven't heard it before, but as long as they have heard it You can remember it once, because the word is catchy and rhyming."
　　Rhyming? Zhang Weiguang thought about it carefully. It seemed to be true. The words at the end read the same. He just listened to it just now and then remembered it.
　　 "You mean, our slogan will be remembered by children? What's the use? Our product is not a few cents, but thousands of dollars. Which child can have so much money?"
　　If the snack is small, the pocket money in the hands of the child can afford it, then this advertisement is very effective. But for such an expensive thing, you can't expect adults to be like children, clapping hands and singing songs?
"Dad, do you say that if a child always utters these words in the ear of an adult, will it make our product more famous? Even if the adult hasn't seen the ad, does he know our product? "
　　 "The role of advertising is to advertise, to promote products or brands, so that people have the idea of ​​buying. Or when they want to buy, the first one can think of our products."
　　 "Maybe our advertisement may not give them the urge to buy, but they can remember the brand and the function of our products."
　　 "We let those agents publish articles in the newspaper, it seems that we did not mention our Zhiduoxing in a word, but it made many people interested in the function of Zhiduoxing."
　　 "For example, the above emphasizes the importance of computers in the future, such as computer office, typing, and the importance of English in the future."
　　 "Coincidentally, our Chinese and English computer learning machine contains all the above-mentioned functions. You can learn the basics of computers, you can learn typing, you can learn English, and it is very interesting."
"Maybe many people are consulting the price of computers now, but they can’t afford it at first glance. The better ones cost 20,000 yuan, and the cheap ones cost more than 10,000 yuan. Can ordinary families consider them? It was because he had crushed his teeth and he couldn’t afford it at all."
　　 There are not as many 10,000 households as you think, but even 10,000 households may not be able to afford it, and those who can afford it may not be willing to spend most of their household savings at once.
　　 "Dad, this advertisement will make our learning machines sell big. And in a short time, we can make our learning machines become famous nationwide."
"Send it to CCTV and let them replace the handheld ads with this one. After two days, agents everywhere should come over and have to sign a supplementary contract with them again. This time, they will be charged more A deposit, I think some agents seem to be reluctant to comply with the contract, they must be reminded."
　　……
　　 "Mr. Xiao Zhang, I heard that the new product is ready to go on the market. I didn't say anything. I'm definitely the first to support it. I want 500." Someone saw Zhang Yang walking into the conference room and stood up loudly.
　　 "Old Zhao, you are smart. Five hundred sets are also embarrassed to speak, I want eight hundred sets!"
　　 "I want 1,200 units." Wang Liang stood up and shouted. The agents of his two provinces actually had only six hundred units in one province.
　　 "You all want to continue to represent our company's new products, Zhiduoxing Chinese and English computer learning machine?" Zhang Yang smiled at everyone with a smile.
　　 "Of course. We are confident in Zhiduoxing. I heard that the CCTV's advertisement will be changed immediately, and the sales will be good by then. President Xiao Zhang, when will the goods be delivered?"
　　 "Of course, delivery is at any time, this is a supplementary agreement, and you can ship it after signing."
　　Everyone looked at the supplementary agreement. When they saw that each provincial agent had to pay 200,000 deposits, their faces changed one by one.
　　 200,000, which is too much. Although they have made a lot of money this year and a half, they can spend more. It took 200,000 at once, and it was very stressful. In particular, some people who talked to Wang Liang and won two provincial agents, that is 400,000.
　　 "Why do you think the margin is too high? Look at the selling price of this Chinese and English computer learning machine. Then, if you can get an agency fee of 5%, how much can you earn."
　　 "The last handheld was provided to you for free. I didn't charge you any deposit, but some people didn't manage their agency area. Zhiduoxing lost a lot, but he didn't make a lot of money himself."
"So it seems that the 100,000 yuan deposit has no pressure on you. How much money have you made in nearly a year and a half, and I have statistics here. Who haven't made the deposit back early? "
"Two hundred thousand, it's just a profit of less than one year. You are willing to do it, you consider it yourself. Don't talk to me about any difficulties, who can't say it now, I will refund you the previous one hundred thousand deposit, Some people are willing to take down your agency."
　　 Everyone looked at each other, Xiao Zhang was so angry, who was he talking about? Who is so inattentive and pits everyone? Some of the people between them are grumpy, and they also look right and awe-inspiring. Anyway, they can't make people feel guilty.
　　 This agency~EbookFREE.me~ They must continue to ask for it, and they must not be missed. Even if it is borrowing money, or a loan is cost-effective.
　　 "Mr. Xiaozhang, our wholesale price is 1,000 yuan, and the retail guide price has also reached 1,280 yuan. Is this too expensive?"
　　 They thought that the price difference between this and the game console will not be too big, it is more than four times more expensive.
　　 "The cost has increased, and the price will naturally be more expensive. Now there are 10,000 or 20,000 computers, do you think our learning machine is still expensive?"
　　 "Don't say more, sign, pay money, and pick up the goods. In the first month, everyone is guaranteed for 500 units."
　　 A few days later, Zhiduoxing computer learning machines appeared in shopping malls in major cities across the country. At this price, they will not sell to the rural market.
　　And Duan Yongping saw Zhiduoxing's new products in the mall. At that time, he bought one and planned to take it apart for research.
　　 It's just that he is more curious about how Zhiduoxing will advertise. Every time he thinks that Zhiduoxing's advertisement is particularly good. The new advertisement finally appeared, but Yongping was very puzzled.
　　Is this a slogan, or is it smooth?
　　 But two days later, he realized that, because he was on his way home, he saw a child clapping his hands while reading Zhiduoxing's advertisement.
　　 "You take a shot, I take a shot, Zhiduoxing came out of the learning machine..."
　　 This advertisement can still have this effect? !
　　:. :