Chapter 201: Game consoles do not make money

On March 1, 1994, Zhiduoxing G was launched worldwide.
　　This approach is also different from other game console manufacturers. Others are first sold in their own main market, and then cover other markets, and the warm-up time is relatively long.
　　 also relies on publicity and warm-up to measure market acceptance, adjust some performance parameters, adjust selling prices, and at the same time purchase or designate companies to develop corresponding games based on the performance of their game consoles.
　　 At this time, the global game console manufacturers, the game consoles are marginal, and did not even plan to make a profit, completely relying on subsequent sales of game cartridges, CDs and other profits.
　　People who buy game consoles always have to play games. A game definitely cannot meet the needs of players. The more they buy, the more companies that develop game consoles earn.
At this time, new-generation game consoles from companies like Nintendo, Sega, Cheney, NEC, etc. are announced at the end of this year or early next year. Even Nintendo is preparing to continue to postpone because their SFC is currently selling well. The product is a handheld GB.
　　 But this year there will be a 32-bit game console with a very advanced design concept officially launched, that is 3DO.
　　In fact, this is a joint venture company. The shareholders are Songxia, Sanyo, EA, several movie companies and telephone companies in the United States. The company was established in 1992. In October of the same year, Songxia announced that they will launch 3DO game consoles.
　　 It was also at this time that Nintendo broke up with Johnny and tore up the contract. Nintendo chose to cooperate with Philips, while Johnny developed his own game console PS.
　　Last year, Songxia first launched the 3DO game console in the American market. However, in the first month, only less than 130,000 units were sold. Later, it had to be discontinued because it could not be sold. This data made other game console manufacturers laugh at it.
　　 Their new game console went on the market. It was not the first month that it sold hundreds of thousands of units, or even millions of units. The global market had tens of millions of units that year, and then the games could be sold out crazy.
　　Song this sales, so that they did not pay attention, or even asserted that this is a failure product with many shortcomings, who buys who knows.
　　The reason why Songxia 3DO failed was because Songxia set the retail price too high according to the routine of selling other electrical appliances in the past.
　　 Previously sold video recorders, televisions and the like, the profit of Songsong was not low, their brand awareness is high, the technology is good, even if the price is a little higher, the sales volume is not bad.
　　 But after entering the console industry, they gave them a head-on blow. Consumers believe that the price of game consoles is too expensive, and very few people buy them.
　　 When they first went public last year, the price was extremely high. It was enough to sell 699 dollars in the United States and 78,000 yen in the island country.
　　 And this price is more than three times that of SFC, even consumers in the United States and the island countries feel that the price is too expensive.
This year, Song Xia is preparing to re-launch this game console, claiming to have adjusted some designs, but in fact no changes have been made, which is to improve production efficiency and reduce costs, while also following the rules of other game console manufacturers and not relying on game consoles to make money .
　　According to the information received by Zhang Yang, 3DO will be officially listed in the island country in April. Although they lowered the selling price, they still failed to grasp the market rules.
　　Because Songxia handed over the game sales to those game development companies, and at the same time charged a certain percentage of licensing fees with those companies, they wanted to make a profit.
　　 Such game companies are unwilling to develop games in accordance with the requirements of Songxia Company, because they have to bear their own profits and losses. It is possible to make a lot of money, or you may not be able to sell to lose money.
　　 Most of those game companies do not have sales channels. At first, Songxia Company did not even want to let those game companies sell their games in Songxia stores.
　　This also caused a big problem, that is, there are very few games that can be played on the 3DO game console.
　　The price of game consoles is high, and the games are relatively few. It is no wonder that the 3DO jointly developed by companies such as Songshi under the previous world will fail.
　　Zhang Yang discovered the problem of Zhiduoxing G through market research. Just like Songxia, he also wanted to make money from the sale of game consoles.
　　Think about it now, so that it will fall into the inferior position. Like Songxia’s 3DO, the sales are not good, far below expectations.
No wonder he thinks that this game console developed by his company, although not so outstanding, is not bad now, it is obviously improved than SFC and so on, there are so many games for players to choose, why order quantity It's that low.
　　 It seems that the ultimate reason is that the price is too high.
　　 The production cost of this game console was initially close to US$400, and now the production line has been debugged, the efficiency has been improved, and the cost has been controlled below US$350. To ensure the profits of agents and distributors, it is also necessary to consider the costs of logistics, warehousing, advertising, etc. The price is too low.
　　Zhang Yang calculated it carefully, and the final price for the retailer was 399 US dollars, 41800 yen in the island market, and a KOF game was included.
　　 This price is enough to be competitive. At least compared with 3DO, it is very competitive.
　　 And other companies' new game consoles will only be released at the end of the year. During this time, the main competitor of Zhiduoxing G was only 3DO.
　　 is not just 3DO, but also 3DO produced by several companies such as Sanyo and AT&T.
　　 It’s not that Zhang Yang looks down on them~EbookFREE.me~ It’s not that 3DO’s game consoles are bad, but they have too few games, which is a fatal flaw!
　　Chang Ni and other companies can also bring game consoles to the market now, but they are still doing market research and acquiring the copyright of some games at the same time, just to understand what is going on in this market.
　　 The cost of a game may be one million dollars, and a game disc can be sold for twenty dollars. If you sell 100,000 copies, you can protect the capital. If you sell one million copies, that is a big profit.
　　 After the new price was communicated with those retailers, the order volume increased sharply.
The sales volume of Zhiduoxing G on the first day exceeded 180,000 units. Although this is global data, it is actually a few major markets. Because there is only the English version, the highest sales area is the United States. 100,000 units.
　　 The sales of game discs are even more popular. The alloy warheads that were vigorously promoted were sold 150,000 copies that day. Later, as the sales of game consoles increase, they will definitely become even more popular.
　　The next day Zhang Yang received a call from Zhang Benxiong, and his tone was very plain, as if he had expected this already.
　　After hanging up the phone, Zhang Yang punched hard. This first step is considered a success. Next, let's look at a week's sales statistics and a month's sales statistics.
　　If this month can stabilize, then perhaps this year, the sales of Zhiduoxing G will be close to one million units, and his first small goal will really be achieved!
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