Chapter 202: I knew I should have paid dividends

"Son, I heard that you have lowered the price of the Zhiduoxing G? It's only selling for four hundred dollars? Then you can't make a profit for retailers and agents. Can a gaming machine make less than ten dollars?"
　　Zhang Weiguang is a little puzzled, which earns less than the old game consoles. This earns so much, how many units can you sell to earn back advertising fees?
　　 "At present, one can earn about 30 RMB."
　　 "What? Really only this? Then, if you sell one million units, you can earn 30 million RMB. Here, son, don't get angry." Zhang Weiguang in turn comforted his son.
　　 "Dad, what's wrong with me? Do you think we are losing money? I spent a lot of money on advertising, not just game consoles, but also game discs."
"I have rated the game. The most fun five-star game is priced at $30. The worst two-star game is priced at $18. Of course, there are discounts at this time. You know this game How much is the profit?"
　　 "Ah? The profit of the game is high?"
　　 "Not very high, very high. We produce a game disc, the current cost is about three dollars, including the outer packaging. Of course, this does not include the cost of buying games and developing games."
"The cost of the game we developed is slightly higher. For example, the alloy warhead cost more than three million yuan, and the development of KOF was commissioned by Wang Liang Company. It didn't cost a penny to buy it, but every one sold He will be given three dollars for a game disc or a game board."
　　 "At present, you can calculate the sales of our game consoles. Each game console is given a KOF93 game disc. Wang Liang has made a lot of money."
　　 "However, this kid is also ruthless enough. In order to develop the game, the money for selling game consoles and learning machines was subsequently smashed into it. He also borrowed a lot of money, and now he turned over all at once."
　　 "We add the cost of developing and purchasing these games, but it is only 30 million RMB. For a game disc, our profit is at least 50 RMB."
　　 "Let's calculate according to the least, earn 50 yuan per set. Do you know how many game discs are sold now?"
　　 "How much?" Zhang Weiguang looked curious, how many people bought this game disc?
　　Now only hundreds of thousands of game consoles have been sold. This game disc must be doubled. One million counts, right?
　　 Chapter Yang raised three fingers: "At present, our game discs have sold more than three million discs, which is the profit of at least 150 million."
　　 "Judging from the current performance of our Zhiduoxing G, by the end of the year, sales will easily exceed one million units, and may even exceed two million units."
　　 There are two factors restricting the sales of Zhiduoxing G. The first is that the brand awareness of Zhiduoxing is too low. In foreign countries, the number of people who have heard them is rare.
　　 The second is that companies such as Sega, Seni, and Songxia are promoting their new game consoles. Several of them are listed this year, and Songxia will be available soon.
　　 There are many players waiting for the game consoles of other companies to be listed, waiting for the second or third generation of games they previously liked, and these two points have led to poor sales of Zhiduoxing G.
　　 After those game consoles go on the market, the previous brand effect will drop, and then it will rely on word of mouth. Whoever's gaming machine performs better and whose games are more fun, consumers will buy which.
　　As the sales of Zhiduoxing G have risen steadily, this company, Zhiduoxing, has also officially entered the eyes of those big game console manufacturers.
　　 3DO people are the most angry. They chose to sell game consoles at this time in order to grab an advance and avoid competing with Chang Ni, NEC, Sega, Nintendo, etc., but whoever wants to come up with a multi-star.
It was a month earlier than their official listing, and it was the world’s first simultaneous launch. With this gimmick, Zhiduoxing G performed well in the American market and was well received in Europe, even if it was launched in the island country. Months, also sold a lot.
Previously, major companies sold in different regions, on the one hand, to consolidate their sales market, and at the same time do hunger marketing in other markets, let them know that there are fun game consoles, fun games can not be bought, when the product is listed , There will be many people waiting in line to buy, thus attracting more people to follow suit.
　　 But Zhiduoxing did the opposite. The previous publicity efforts were not small, but the publicity period was too short. It hasn't done much promotion around the world, nor has it been evaluated by some gaming associations.
　　 actually sold well.
　　 is at least better than Songxia 3DO when it went public in the United States last year.
　　Although Songxia already understood that they had previously set the price too high this time, the price was greatly reduced, but the selling price was still much higher than that of Zhiduoxing. But they think their product hardware is better and the gaming experience should be better.
　　 And this is a game console jointly developed by several of their companies. Everyone can be authorized to produce it. If they don’t seize the time and wait for Sanyo and other companies to start production, will this market be divided?
　　Although they are cooperating, 3DO does not manufacture game consoles, but only develops technology. UU Reading www.uukanshu.com authorizes other companies to produce and earns a certain percentage of licensing fees.
　　Songxia's company is even more angry that they acquired some games in the island country, but found that they have already bought the licenses from competitor companies. Among them, Zhiduoxing Company.
They let game companies develop according to their requirements, and many game companies also pushed back and forth. However, Songxia Company also had channels for inquiring news from those game companies. They found that the authorization of those companies to sell to Zhiduoxing Company was only more than two hundred thousand dollars. , Without dividends.
When 　　 was sold to us, why did it cost millions of dollars?
What 　　Song does not know is that those companies that sell licenses to Zhiduoxing also regret it at this time.
　　 At first, they were not optimistic about Zhiduoxing Company, thinking that a small company, or Huaxia, how could sell well? They have also learned that even in the Chinese market, even giants like Nintendo do not sell well.
　　 So when negotiating the contract, they offered a price authorization method. Zhiduoxing pays a sum of money at a time. No matter how much Zhiduoxing produces or sells, they can only use game discs on Zhiduoxing G. They cannot be used on other products.
　　According to their estimates, Zhiduoxing can sell 100,000 units even if it is high. They can get a price of 200,000, which is not bad. It is better than a dividend, and the result is less than 200,000.
　　Now looking at the sales of Zhiduoxing, they know that they have suffered a loss, but the contract has been signed, what else can they regret?
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