Chapter 245: Sega opens price war

Buzz~~
Several students around looked at it, Zhang Yang quickly pressed the phone, and then quietly slipped out of the back door.
"Hello? Didn't I tell you, don't you call at this time?" Zhang Yang's tone is very bad. He is listening to the class. He also wanted to learn a sophomore course in management.
"Zhang, I know, but an emergency happened." Sun Tengfei's anxious voice came from the phone.
"Why, what happened to the factory?" Zhang Yang frowned.
"Not on our side, but on Sega's side, their Saturn suddenly cut prices sharply!"
Ok?
Zhang Yang froze for a moment, which was indeed too sudden.
The price of a game machine is greatly reduced, there are generally two cases. The first is that this game machine is about to be eliminated, and low-cost clearance. The other is what has happened to the game console, or the game company has a problem, you need to quickly sell it to avoid hitting your hands.
If it is next year, Nintendo’s N64 will be launched, then 3D games will become popular, and other companies’ 2D game consoles must be sold at a reduced price to compete for the market.
But it will be a long time before Nintendo's game console is launched. Isn't it too early to lower the price? In particular, Sega’s Saturn has not been on the market for a long time, and even some versions have just been listed. At this time, the price will be reduced. What is the plan?
"Is there any bad news over Sega?"
"It's just not, we are not sure about Sega's intentions. It is clear that Sega's game consoles are selling well, and sales are still growing. Now they are vigorously expanding in the European market, and suddenly prices have dropped in the island countries and the American market." Sun Tengfei Also wondering.
"What happens to other game companies?"
"Not found for the time being. But Sega's game console sales have started to grow rapidly. I heard that there are many players in the United States and the island market that are queuing to buy Sega's Saturn game consoles. The sales of game consoles of our company, Senni, and 3DO are bound to be extremely high. Big influence."
According to the company's plan, the sales of Zhiduoxing G has exceeded 3 million units, coupled with the development of the European market and the development of new gamepads, they may be able to sell before Nintendo's new game consoles are launched next year. Close to five million units.
After all, with the increasing popularity of Zhiduoxing's brand, there are more and more fun games, and there must be more and more people who like their game consoles.
But now that Sega is suddenly doing this, the market must be messed up.
"How much has Sega's game console price been adjusted?"
"34,800 yen, which is 10,000 yen lower than before!"
The magnitude of the downward adjustment shows Sega's ambitions. Zhang Yang suddenly thought of a situation. I remember that in the previous life, Sega appeared to launch a new handheld again this year.
Sega believes that it is time to challenge Nintendo's handheld dominance, so it launched a new handheld with ambition, but naturally it failed again. The reason for the failure is still the same as before. The endurance of the color screen is too poor. Remember to fight.
For the production and sale of the new handheld, Sega must prepare a large amount of capital, so now is it to quickly withdraw funds?
In this case, it should be ready.
"How much have we reduced the production cost of Zhiduoxing G?" Zhang Yang asked.
"It's about 18,000 yen, but we also need to consider the commission of the agency company, etc., so our actual cost must definitely increase a bit, and after taking into account the profit of the retailer, we can reduce it to about 30,000 yen or less. There is really no profit, and there will be opinions from the agents."
The difference between Zhiduoxing and other companies is that they do not have their own direct stores, and they must sell through agents and retailers, so they must leave sufficient profit to the other party, otherwise why does the other party sell your products?
"Can costs be reduced? Can our production efficiency continue to improve?" Zhang Yang asked.
"It can also improve efficiency and reduce costs, but it won't be too much. If we change the agent next year, we will hand over to Huadao Elf Company to sell the island country and find agents again in other markets, which is one less than Wanxin Company. For the cost of each layer, our selling price can definitely be reduced by a large amount again."
"Well, let me announce that the retail price of our Zhiduoxing G has been reduced to 29,800 yen, which is cheaper than that of Sega. Isn't it just to fight the price war, do we need to be afraid?"
The price war is about cost and company financial strength. But no matter how you do it, you can't sell it at a loss, otherwise it will be easy for the other party to seize the handle and sue you for dumping.
Of course, if you sell at a loss and the sale is very general, you will not be charged, but this result is even worse.
Anyway, the profit of selling game consoles is not high, and there is nothing wrong with this part. You can make money by selling games. The more you sell the game console, the more likely it is that the game will sell better.
Nintendo relied on this strategy to become the industry leader. Songxia and other 3DO camps did not understand this, so that the game consoles they developed together sold very poorly, and they did not make much money.
On the first day of Sega's price reduction, sales rose against the trend, and the next day, Zhiduoxing announced that their Zhiduoxing G prices have also begun to be reduced across the board~EbookFREE.me~ The reason is that the cost of electronic components has fallen and production efficiency has improved. In order to give back to the majority of gamers.
At this time, other game machine manufacturers can't sit still. No one wants to lose in the competition of 32-bit machines. But everyone was making money and guaranteed a certain profit. Sega even started a price war. Who wouldn't dare.
Afterwards, companies such as NEC, Senni, and Songxia all said that their company's new 32-bit game consoles have been reduced in price. Some companies even lowered the price of 16-bit game consoles in order to grab the market.
Suddenly, global game console sales have once again grown rapidly, catching up with the golden sales period of the summer vacation, and the industry as a whole has become more prosperous.
In the middle, there are some discordant voices, such as Atari, NEC, etc. Even if they cut the price, no one will buy it.
Atari has filed for bankruptcy and liquidation, and shareholders have contacted several companies to sell it as a whole. If they are operated by professionals, they can still get rid of some debts and amplify the value of some assets.
NEC was completely disappointed by the game market. After they lowered their prices, they were still unable to sell. On the 16-bit game console, they can break the wrist with Nintendo SFC and Sega MD. This time, they are so thorough on the street, can not even sell 100,000 units?
There are also companies that are planning to launch their own game consoles at the end of this year or early next year, but they are all dumbfounded to see the overall price reduction of game consoles.
They have to lose money at this price. If you continue to do so, you may lose money. If you don't, you will be compensated for your previous investment.
So these companies hated the first Sega company that announced a price cut. At this time, Nintendo is sitting on the mountain watching the tiger!