Chapter 247: Bandai flapping the street

Zhang Yang was also a little surprised when he heard that Bandai's game console was released in advance. Today's situation seems to be a bit different from the development in his memory.
But this is more interesting and makes him feel more challenging.
Of course, he still didn't take Bandai's gaming machine into his eyes. This is the same as NEC's 32-bit machine. It is destined to be a thriving game. Developing a gaming machine, don't you know how to develop related games?
Why did Nintendo launch a new model several times, because they first prepared a game that was fun enough, and the performance of the game console was designed according to the game.
As long as the game can run normally, it is enough. By showing the characteristics of the game, they can make their game consoles sell well. This is true whether it is a video game console or a handheld.
Zhang Yang's concept of game console development is the same, first make the game, and then develop the game console according to the characteristics of the game. Even if the developed product is not the best that can be produced now, it still does not delay the sales of game consoles.
For example, Zhang Yang understands that from the end of this century to the beginning of the next century, 3D games will become mainstream, but he still developed the 2D game console first, because with the technical strength of Zhiduoxing at that time, it can assemble 3D-supported game consoles. But there is no corresponding 3D game.
When the 3D games are really hot, their new game consoles should be successfully developed, and then they will be available to the market, and they will ensure maximum profits.
It is also a strategy to try in one step like the company, but it is based on the company's strong hardware strength and software development related experience, which is not achieved by Zhiduoxing at this time.
Only by advancing strengths and avoiding shortcomings can the company truly develop.
Bandai's game consoles are released ahead of schedule for two reasons. One is to know that Nintendo's new N64 is going to be released next year, and the technology is more advanced than it is now. They use old technology to compete with others' new technologies, and they can only fail.
Another is that the prices of 32-bit machines are declining at this time. They worry that major companies will continue to lower prices next year. At that time, they will be more difficult to sell when they are brought to market.
At least 30,000 yen can be sold now. By next year, perhaps only 20,000 yen will be sold. How many units will they have to sell to earn back development costs?
Bandai and Apple jointly held a new product launch conference, and there were many media representatives from related companies, but everyone generally gave low reviews.
Zhang Yang also saw the parameters of Bandai's new game consoles, which are worse than their Zhiduoxing G, which can be regarded as 32-bit game consoles, but there are too many shortcomings.
Zhiduoxing G was sold for a year and a half. Bandai launched this one. It has poor performance and high prices. At the same time, there are not many games that can be run. It is said that it is talking about licensing with many third-party game companies, which means that there are no games yet.
Dare to sell such a game console? !
Sure enough, on the first day of listing, although Bandai announced that it would buy two game discs as a free game console, there were not many people who bought it.
At the same price, if you buy a Zhiduoxing G, you can still buy more than a dozen game discs. Why should you buy Bandai? What's more, there are no particularly fun and compelling games.
Besides, there are so many mature games on other people's game consoles. There are only a few bandais. Why should they buy them?
As a result, it was launched on the first day. In the island market and the American market, the sales volume was only 18,000 units.
On the second day, sales fell below 10,000 units. On the third day, sales fell below 3,000 units. On the fourth day, sales fell below 1,000 units. In the first week, the overall sales were 31,000 units. This data is not as good as NEC's PC-FX.
This is like a movie box office. The first week can be bad, but it should be that the box office is gradually increasing, or basically stable. This cliff-like decline will be completely out of play.
Sure enough, in the next week, Bandai's game console sales were only a thousand.
After this data was passed to various game machine manufacturers, they all laughed happily. It can be seen from the sales data of Atari and NEC that the sales in the first week and the sales in the first month can reflect the subsequent sales.
And this kind of game equipment whose daily sales are falling off the cliff, no one can turn over, including Sega's S32X. Sega has just announced that the S32X will be discontinued to produce Saturn.
In fact, S32X is an external device of Sega's 16-bit machine MD. It can improve the performance of MD to 32-bit to meet the players who do not want to buy a new game console, but also want to play new games and enhance the game experience.
However, the price of this product is relatively high, the compatibility is relatively poor, and the number of games supported is not enough. Naturally, it is a failed product.
It is said that Sega has not invested a small amount of money to develop this product, but unfortunately the production has been stopped so quickly, and the sales volume has far fallen short of expectations.
Some people say that it is because of the rise of companies such as Cheney and Zhiduoxing, etc., and some people say that it is Sega’s own strategic mistakes, obviously there are 32-bit machines, and what is the use of this high-priced external device?
In fact, the main reason is because of Sega's greed. MD sales are very good, so they want to extend the sales cycle of this host ~ EbookFREE.me ~ It is best to be the same as FC, selling for ten years.
However, with the continuous advancement of technology, more and more large companies have entered the game industry, and the performance of game consoles has been updated faster and faster.
No other gaming machine can have such a long sales cycle anymore. Some people even assert that the sales cycle of any next generation of gaming machines will not exceed five years and will be replaced by new models.
In this case, Bandai Company is not afraid of death to produce 32-bit machines, instead of directly producing 64-bit machines, and the number of hoarding goods is still very large. It has invested a lot of money for research and development and sales.
After seeing this data, Apple directly demarcated the line with Bandai, saying that it would no longer develop software for Bandai, and at the same time withdrew from this project, all assets would be gone, and it would be left to Bandai.
However, the subsidiary company that Bandai Company established for this project is actually already heavily in debt. Apple is escaping quickly, and all the burden is thrown to Bandai Company. Who made Bandai Company want to eat the big head and have more power? ?
Bandai Company quickly fell into a huge loss, not only the loss of the foundry, but also the publicity expenses, sales costs, etc., the entire line of losses.
The sales statistics of Bandai's game consoles in the first month have also come out, and will reach 40,000. Next, all major shopping malls indicated that they would no longer purchase goods, and even some shopping malls still held contracts and demanded refunds.
Apple's store also removed the game console, and Bandai's own store could not be sold at all. The failure of this game console also announced that Bandai had entered the end.
Hearing this news, Zhang Yang was particularly excited that Bandai Company has many animation copyrights, and those are all developed into fan games.