Chapter 322: Arcade game

Nintendo President Yamauchi looked at his subordinates: "This is the most recent month, the arcade market report, what do you think?"
Arcade market?
Many people are confused. Nintendo's main market is video game consoles and handhelds. The leader of the arcade market is Sami. Why does the president focus on this?
I haven’t heard any hot news in the arcade market recently, and there has been no explosive growth in shipments. Is there anything particularly worthy of attention?
Everyone looked at the report in front of them, and soon they found a problem.
game. There is a problem with the games in the arcade market!
"President, it seems that many of the video game console games of Chistar have been ported to arcade machines?" someone asked.
"Yes, this is the weirdest place. Although the business strategy of Zhiduoxing is not the same as ours, their game price is very low, and the profit margin is far inferior to us, but if you do so, many people will go to play arcade , Their game console sales will definitely decline."
"Some exclusive games, they are all put out on the arcade, which is very abnormal. Can any one of you talk about, what do you think about Zhiduoxing?"
Yamauchi also feels strange. Exclusive games are all brought out. How can it drive sales of TV game consoles? If you just want to develop games, why do you want to make a game console?
Like Nintendo, although the game consoles don’t make money, they also hope to sell them very well. In this way, there will be more people playing games on their game consoles, so that the games they release can be sold better, and they can earn more. Money.
These are linked one by one and are mutually reinforcing. Once the exclusive games are transplanted to the arcade, there are many very hot games, is it not to dig the grave?
By that time, the sales of arcade machines are getting better and better. If everyone else goes to play arcade games, the sales of games will decline, and the sales of gaming machines will also decline. In the long run, it will definitely suffer.
How can Zhiduoxing make such a faint move?
"President, will those game companies do it themselves? The contract they signed with Zhiduoxing did not include the arcade?" Some people speculated.
"Do you think that Zhiduoxing will make such a low-level mistake? If it does exist, why didn't it happen a few years ago? Even if you made a mistake before, you will find a way to make up for it in the future. Will it appear in such a large number?
Yamanouchi looked at the subordinate who was speaking, but his speech was no more than a brain. This kind of guessing was not reliable at all!
Think of competitors as mentally handicapped. If Nintendo can't even defeat a mentally handicapped competitor, does it mean that Nintendo's people are also mentally handicapped?
"Is it possible that Zhiduoxing wants to attack the arcade market? The dancing machine they launched before was very popular in the arcade market. I heard that Sami wanted to do it, but because of patents, it could not be produced. It communicated with Zhiduoxing. , Also failed."
"Chistar may think that the arcade market is big and wants to occupy it? After all, they are competing in the video game console market, but we will not be able to compete. It will not take long for our N64 sales to surpass Chistar X G and become the highest-selling video game console market. ."
Yamanouchi supported the chin with one hand and tapped the table slowly with the other hand. This possibility really exists. In fact, as an arcade, the host does not make much money, but also depends on the game board to make money.
Last year they learned from Huaxia that Zhiduoxing had sold some game motherboards to game halls in the Huaxia market, but shipments were not large at that time, but this year's shipments surged and expanded to overseas markets.
"Is there any other possibility?" Yamanouchi looked around.
"There is also a possibility that Zhiduoxing has cooperated with some arcade companies. An arcade company on the island of Taiwan has a lot of cooperation with Zhiduoxing. Some of their games are sold on Zhiduoxing G."
"Now Zhiduoxing is vigorously developing the arcade market, and they do not produce arcade machines. Then they should cooperate with some arcade companies to obtain dividends from the other party's arcade sales."
Yamanouchi nodded: "This is also possible, is there any other guess?"
Someone said cautiously: "President, is it possible that Zhiduoxing's financial problems, so I have to sell some games to return funds?"
Yamauchi looked at each other: "Matsushima Shinji, what do you mean by that? You are responsible for the China Market, what news did you receive?"
Is there any problem with Chidorix's finances? Was there a lot of losses in the development of new models, or did their game costs increase a lot?
"I heard a message from the bank that most of the funds of Zhiduoxing were transferred to Xiangjiang Zhiduoxing, and then transferred to the American market. Even some shares of Zhiduoxing were mortgaged to bank loans."
"We all know that Zhiduoxing has invested a lot of game companies in the American market before and established a company. In particular, it has acquired a lot of SanDisk's shares and became a major shareholder."
"Zhi Duoxing is also vigorously exploring the European market recently, and many games have been translated into language versions, but at present we have received news that they are not selling very well."
"Is it possible that they have lost money in the European market? And they have problems with their cash flow and have to transplant some popular series of games to the arcade platform?"
Yamauchi's eyes are bright: "Is there such a thing? Zhiduoxing is short of money? Are their handhelds, electronic pets and other profits not high? You also said that their educational electronic products are also selling well in the Chinese market~www. EbookFREE.me~ has now entered some markets in Southeast Asia and Eastern Europe."
"Wait, is there any problem with their educational products? It seems that their dancing machines were sold before. If that is the case, that would be great!"
"Regardless of the reason, everyone must pay close attention. If Zhiduoxing is going to enter the arcade market, Sami will wait for it. If Zhiduoxing lacks funds, then we will make up another foot."
Like Nintendo, companies such as Sega Bandai and Cheney have also discovered that Zhiduoxing's exclusive games have been ported to the arcade platform. They are all speculating about what Zhiduoxing thinks.
In fact, they guessed right. Zhiduoxing really intends to attack the arcade market and replace the original arcade with Zhiduoxing G.
No one can think of it until this point is announced. It seems to many people that arcade and video game consoles are completely two products.
Soon, the E3 game show in the United States began, but this time, Zhang Yang did not lead the team, but handed it to Sun Tengfei.